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	<title>Public Service &#8211; Campaigns of the World</title>
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	<title>Public Service &#8211; Campaigns of the World</title>
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		<title>The Gender Salary Experiment by Terre Des Femmes</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/gender-salary-experiment/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Sun, 07 Nov 2021 06:36:27 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[Award-Winning]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Gender Inequality]]></category>
		<category><![CDATA[Gender pay gap]]></category>
		<category><![CDATA[Gender Salary Experiment]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Jung von Matt Group]]></category>
		<category><![CDATA[Jung-von-Matt]]></category>
		<category><![CDATA[Non-Profit Organisation]]></category>
		<category><![CDATA[outdoor campaign]]></category>
		<category><![CDATA[public awareness]]></category>
		<category><![CDATA[Public Service]]></category>
		<category><![CDATA[social experiment]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Terre des Femmes]]></category>
		<category><![CDATA[The Gender Salary Experiment]]></category>
		<category><![CDATA[transgender]]></category>
		<category><![CDATA[women's rights organisation]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=25009</guid>

					<description><![CDATA[The Gender Salary Experiment campaign created by Terre Des Femmes is a dramatic&#8230;]]></description>
										<content:encoded><![CDATA[<h3>The Gender Salary Experiment campaign created by Terre Des Femmes is a dramatic proof of the gender pay gap. Different gender, different salary, same person.</h3>
<p>The average salary difference between men and women is referred to as the gender pay gap. According to the Federal Statistical Office of Germany, women earn 21% less than men on average.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2021/11/gender-salary-experiment.jpg"><img fetchpriority="high" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2021/11/gender-salary-experiment.jpg" alt="The Gender Salary Experiment by Terre Des Femmes, Campaigns of the world" width="2400" height="1697" class="alignnone size-full wp-image-25010" title="The Gender Salary Experiment by Terre Des Femmes 2"></a></p>
<p>There is an unadjusted and adjusted pay gap. The latter takes into account the structural differences regarding the employment of men and women. For example, women are more likely to work in social, lower-paid occupations, work part-time more often and are less likely to have managerial positions.</p>
<p>The adjusted pay gap is 5.5%. Hence, the pay gap in Germany is vast compared to other European countries, with only Estonia and the Czech Republic having a more significant difference.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/jmetx5pXvVQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Jung von Matt/SAGA and Terre Des Femmes’s Gender Salary Experiment proves that gender plays a much bigger role than one would care to admit. In the world’s first, the non-profit organisation sent three transgender people to a job interview twice: once as a man and once as a woman. Two almost identical resumes were developed so that the “two” candidates bring the same skills and experience to the table. The interviews were filmed with hidden cameras, showing how women are treated differently than men, especially regarding their paycheck.</p>
<p><strong>Credits</strong><br />
Campaign: Gender Salary Experiment<br />
Advertiser: <a href="https://campaignsoftheworld.com/tag/terre-des-femmes/" target="_blank" rel="noopener">Terre Des Femmes</a><br />
Agency: <a href="https://www.jvm.com/en/" target="_blank" rel="noopener">Jung von Matt Group</a><br />
Production Company: Jung von Matt AG, Hamburg<br />
Production Company (additional): e+p films GmbH, München<br />
Public Relations Agency: Achtung! GmbH, Hamburg</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>WWF Arctic Programme: #LessNoiseMoreLife​</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/wwf-arctic-less-noise-more-life%e2%80%8b/</link>
					<comments>https://campaignsoftheworld.com/ooh-campaigns/wwf-arctic-less-noise-more-life%e2%80%8b/#comments</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Wed, 31 Mar 2021 06:57:13 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[#LessNoiseMoreLife​]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Arctic Ocean]]></category>
		<category><![CDATA[Arctic species]]></category>
		<category><![CDATA[Awareness]]></category>
		<category><![CDATA[noise pollution]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public interest]]></category>
		<category><![CDATA[Public Service]]></category>
		<category><![CDATA[Social Issues]]></category>
		<category><![CDATA[underwater noise pollution]]></category>
		<category><![CDATA[WWF]]></category>
		<category><![CDATA[WWF Arctic]]></category>
		<category><![CDATA[WWF Arctic Programme]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=23573</guid>

					<description><![CDATA[We need to regulate underwater noise pollution for a healthy Arctic Ocean. WWF&#8230;]]></description>
										<content:encoded><![CDATA[<p>We need to regulate underwater noise pollution for a healthy Arctic Ocean. WWF Arctic Programme presents #LessNoiseMoreLife​.</p>
<p>When we think about threats to whales, seals and walrus in the Arctic, we don&#8217;t immediately think of underwater noise pollution. More likely, our minds go to visions of melting ice caused by the region&#8217;s biggest threat: the climate crisis. Sea ice is an essential habitat for many Arctic species. It is also necessary for shaping the underwater soundscape that marine animals use to navigate, find food and mates, and avoid danger.</p>
<p>There is growing evidence that one of the world&#8217;s quietest oceans, full of natural sounds, is increasingly being polluted with human-made noise from ships, construction, oil and gas exploration and other activities. This growing racket threatens Arctic marine ecosystems&#8217; balance and the cultures and livelihoods of Arctic Indigenous and coastal communities, who depend on a healthy ocean.</p>
<p>To convey the urgent need for action by Arctic countries, WWF asked our supporters in 2019 to sign a petition, which we then presented to the Arctic Council at their Ministerial Meeting. Together with subsequent work at the Arctic Council, the petition has raised the profile and priority of this important issue. In the past two years, there has been substantial progress in understanding the scope of the problem and the unique nature of underwater noise in the Arctic.</p>
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/512772160?h=8616974dc1&#038;color=9AD5CB&#038;title=0&#038;byline=0&#038;portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe></div>
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<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/QImSm0aK3lY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p><strong>Credits</strong><br />
Duncan Patterson/Sean Richardson, art directors<br />
Linetest/World Wildlife Fund, writers<br />
Melissa Cho/Kelly Nakamura/Sophia Ouellette/Sean Richardson, design/illustrators<br />
Hao Chen, creative director<br />
Linetest, director/production company<br />
Henrique Barone/Scott Jonsson/Duncan Patterson/Jose Pena/Florian Perron/Christian Rubio, animators<br />
Ambrose Yu, sound designer/music composer<br />
Tantoo Cardinal, voice talent<br />
Zoe Coleman, producer<br />
Fanni Barosci/Leanne Clare/Melanie Lancaster/Kate Landry, World Wildlife Fund Arctic Programme, clients</p>
]]></content:encoded>
					
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