A New Take on Frozen Pizza with a Clever Twist

Pizza Hut Middle East introduced what looked like a first-ever frozen pizza to supermarket shelves. However, when customers opened the box, they found no pizza inside. Instead, a note read:

“Sorry, we don’t do frozen pizzas. Our dough is freshly made every single day. But don’t worry, here’s a voucher to get a fresh one on our app.”

This cheeky message was designed to emphasize that Pizza Hut’s commitment to freshness is unwavering. Even when Pizza Hut launches a frozen pizza, they make it clear that they don’t actually make frozen pizzas – every pizza they offer is freshly prepared.

Creative Concept Behind the Prank

The campaign was crafted by Publicis Middle East, who wanted to debunk a common assumption in the food industry: that pizza dough is often pre-made and frozen. Augusto Correia, Creative Director at Publicis Dubai, said, “Like most people, at first I assumed Pizza Hut’s dough was pre-made and frozen. It then became clear to us that we needed to prove the public wrong with something just as surprising as the fact itself.”

The frozen pizza stunt wasn’t just a playful prank; it was a strategic move aimed at standing out in the crowded food industry and educating consumers in a memorable way. Correia added that the prank serves as a reminder of Pizza Hut’s quality assurance and dedication to using fresh ingredients.

“What’s in the Box” Platform: Reinforcing Quality

The frozen pizza stunt is part of a broader initiative called “What’s in the Box,” a new platform Pizza Hut has developed to spotlight its commitment to quality. This campaign aims to educate customers on the meticulous processes behind Pizza Hut’s pizzas, such as the use of fresh dough made daily, freshly prepared sauce, and quality sourcing of ingredients. The platform’s mission is to bring attention to these quality practices in a way that’s both fun and informative.

Freshness Is Key in the Fast-Paced Food Industry

Beverley D’Cruz, General Manager for Pizza Hut Middle East and Pakistan, explained the idea behind the stunt: “In today’s world, consumers are overwhelmed with information, especially around food quality. We wanted people to be engaged. This stunt allowed us to showcase our commitment to freshness. When people are surprised, they pay attention—and they remember.”

Through this campaign, Pizza Hut is sending a strong message: their pizzas are always fresh, never frozen, setting them apart from many competitors in the industry.

Final Thoughts

With its bold, humorous approach to highlighting freshness, Pizza Hut’s empty “frozen pizza” box campaign has managed to make waves, sparking conversations about quality in the food industry. It’s not just about having fresh ingredients – it’s about finding creative ways to ensure customers know it too. This clever marketing stunt demonstrates that Pizza Hut is dedicated to transparency and quality, serving up more than just pizza – they’re serving up trust.

Pizza Hut campaign, Pizza Hut Middle East, fresh dough pizza, Food, Customer engagement, Pizza Hut marketing campaign.

A Culinary Journey Through Time
The campaign’s core idea was simple yet powerful: recreate favorite childhood dishes for participants diagnosed with Alzheimer’s. As Júlio savored salted cod, Antônia enjoyed “sarapatel,” Maria bit into a “ball cake,” and Junilia tasted her beloved “bean cake,” each seemingly ordinary dish became a key that unlocked a treasure trove of forgotten memories. Witnessing the emotional journey of these individuals as familiar flavors rekindled cherished moments underscores the profound impact food can have on our memory and emotional well-being.

Raising Awareness, One Recipe at a Time
“Unforgettable Recipes” goes beyond a feel-good campaign. It shines a light on Alzheimer’s disease, the most common form of dementia affecting millions of people worldwide. By partnering with the Alzheimer Brazil Institute (IAB), Nestlé and Publicis Brazil raise awareness about this condition and the importance of finding ways to support those living with it.

Food: A Universal Language of Connection
Ionah Kochen, Nestlé’s vice president of marketing and communications, emphasizes the campaign’s alignment with Nestlé Recipes’ long-standing mission: “The campaign highlights the power that recipes have to establish deep connections…reinforcing the purpose of Nestlé Recipes, which has connected people emotionally through food for more than 60 years.”

Sharing Stories, Sharing Memories
The “Unforgettable Recipes” campaign extends its impact beyond the initial experiment. The campaign website features the recreated dishes, allowing families to create their own “unforgettable moments” at home. Additionally, the platform encourages the public to share their own food-linked memories, fostering a sense of community and connection.

This heartwarming campaign serves as a powerful reminder that the simplest things in life, like sharing a meal, can hold immense power. By harnessing the evocative nature of food, “Unforgettable Recipes” offers a glimmer of hope for those living with Alzheimer’s disease, reminding them – and us – of the enduring strength of memory and the importance of human connection.

Credits
Brand: Nestlé
Agency: Publicis, Brasil
Campaign: Unforgettable Recipes
Product: Receitas Nestlé

This campaign is about:
Alzheimer’s Disease, Memory Loss, Food, Dementia care, Nestlé, Unforgettable Recipes, Emotional Connection, Alzheimer’s Awareness

Heineken® launches a new campaign, made for markets opening following the lifting of pandemic restrictions. The campaign entitled, A Lockdown Love Story is a passionate and optimistic short film that looks ahead to all the new experiences and opportunities that will be unlocked as bars reopen. The world eventually emerges from the pandemic.

A Lockdown Love Story is a metaphor based on a globally relevant insight that is particularly pertinent in Asian markets as they emerge from lockdowns; the story focuses on celebrating the potential and excitement that awaits us as bars reopen and people start returning to their vibrant social lives, with all the surprises.

Credits
Advertising Agency: Publicis, Italy
Tags: Beer Ads, Beer Campaign, Alcohol, Alcoholic drink

“COP26 Unaccessible Conference” a Public Awareness Campaign by Leo Burnett and Access Israel

Disability affects more than 1 billion people around the world. Yet, it is still often treated as a second thought when making mega-events accessible – the United Nations COP26 Climate Summit was no exception. Still, this time the ‘oversight’ sparked an international incident and a very timely campaign.

Karine Elharrar, Israel’s Energy Minister, suffers from muscular dystrophy and, as such, uses a wheelchair for mobility. But when she attended the Glasgow climate conference this week alongside Israeli Prime Minister Naftali Bennett, she found herself unable to enter the conference complex due to accessibility issues – and was left out.

Her wheelchair was not allowed into any of the entrances. While the Prime Minister’s staff tried to help her find a way in – including riding a shuttle, which was not wheelchair accessible either – she had no choice after two hours but to give up on attending the conference and make her way back to the hotel.

The problem was set straight the next day, and British Prime Minister Boris Johnson apologized to the Minister for the “confusion with the arrangements”. But Access Israel saw an opportunity to amplify what the Minister had implied in her tweet following the incident (see below) and send a message on behalf of the millions of disabled ignored every day to the world and its leaders:
“Safeguarding our future starts with caring for people”.

Credits
Campaign: COP26 Unaccessible Conference
Category: Public Awareness Campaign
Agency Credits: Leo Burnett Israel
Chairman & CEO Publicis Israel: Yossi Lubaton
Client: Access Israel
Creative VP Leo Burnett Israel: Ami Alush
VP Innovation & Creative Technology: Oded Lavie
Creative Director: Oren Ben Naim
Copywriter: Achiya Darshan
Art Director: Yael Yaakov, Nitzan Amir
Marcom Director: Eva Hasson
Video Editor: Rotem Gabay
Agency Producer: Menny Zarhia
Traffic: Danielle Barzilay

The Motor Song for those who love to drive, the roar of the engine is music.

Credits
Client: Honda
Advertising Agency: Publicis Brazil

There is a new form of Racism that is ‘ordinary’ in this form of Racism, people don’t act harsh, but their mindsets are framed so that they are indulging in Racism without even considering them racist. These thoughts are fed to them with the spread of hateful messages, images, and whatnot. It is fear that causes Racism. It is fear of death, job, enemy, or anything. The fear is unreal, but these social media messages make it look almost real and promote deep-seated Racism among people.

Faces of Fear successfully highlights the most important issue of the forthcoming decade: social media hate speech and Racism. It’s high time for everyone to think rationally and not frame opinions because of such hateful news and messages.

Credits
Client: LICRA
Campaign: Faces of Fear
Executive Officer: Mario Pierre Stasi
Administrative Officer: Stéphane Nivet
President of the Strategic Committee: Gérard Unger
Communication Manager: Arthur Loubatié

Agency: Publicis Conseil
President overseeing creativity: Marco Venturelli
VP Publicis Conseil: Alexandra Evan
Art Director: Clément Palouzier
Copywriter: Antoine Querolle
Strategic Planner: Didier Tavares
Executive Director: Gaëlle Morvan
Account Manager: Laurent Enet
Account Manager Assistant: Aurélie Guine
Process Manager: Claire Diot

Film Production: Prodigious
Director: Akim Laouar
DOP: Christophe Grelier
Producer: Thierry Delesalle
Production Directors: Romain Guilbert, Charles Ramaré & Luc Annest

Photographer: Philippe Gueguen
Art Buyer Director: Nathalie Maudet
Art Buyer: Nathalie Benchetrit
Retoucher: Sophie Cazade (La Souris)

Studio: Les studios de la Montjoie
Studio Producer: Xavier Pleche
LED Screens: MursDeLeds
Robot: Neo Motion control
1st Director Assistant: Alexandra Kan
2nd Director Assistant: Antoine Gay
1st Machine Operator assistant: Fabienne Delaleau
Electrician Chief: Benoit Dupont
Casting Director: Mourad Framera

Post Production – Sound: Prodigious
Studio Assistant: Arnaud Galabbe
Sound Engineer: Laurent Lavaud
Sound Design: James Vacherot
Sound Producer: Remy Dorne

Post Production – Image: Reepost
Edit: Jordan Amicelle
Calibration: Lydia Lopez
Flame: Adrien Lepineau, Eric Alcuvilla
Post Producer: Loundja Oussana
Composer: Max Zippel

Credits
Advertising Agency: Publicis Colombia, Bogotá, Colombia

This campaign is about:
National Sneakers Day, Falabella SneakerShiners, Experiential campaign, Outdoor, Marketing, Advertising

Renault has helped create the first 100% electric town by giving every household in the town of Appy in the Ariege region of France a New ZOE to experience for three years in a pioneering new scheme to prove electric mobility can be suitable for all.

However, it’s not as straightforward as it first appears. Appy, situated in the Ariege region in the south of France, is one of the most isolated towns in the country. That shouldn’t be an obstacle though, as the New ZOE’s 245-mile range and broad charging capabilities will help demonstrate that it’s easier than ever to move to electric vehicles and that it’s not just the reserve of those living in urban areas.
With New ZOE’s strong sales climbing since its introduction earlier in 2020 and with more than 100,000 models on the road across Europe, it’s already proving to be a hit among a range of buyers. In the remote rural town of Appy, all households receiving a New ZOE will be provided with a home charger – just like all customers in the UK – and there will be a public charger for the town. When plugged into a DC charger, the New ZOE’s 52kWh battery can be charged to 90 miles of range in just 30 minutes.

Appy residents will run the ZOEs for three years, sharing their impressions and experiences with Renault, in a first-time scheme that will likely inform and help understand the way customers interact with and use electric vehicles for daily use. If the inhabitants of one of the country’s most isolated towns can adopt an electric way of life, it’ll prove that everyone can. That also means the myths around buying and running an electric car can be dispelled once and for all.

With the electric vehicle market tripling in the first quarter of 2020, there’s no better time to switch to electric, and the new Renault ZOE delivers an impressive 245-mile range, the latest infotainment technology and DC fast-charging capability, the result of being at the forefront of the electric car market and innovation for the last eight years.

The New ZOE is the culmination of those eight years of EV success, winning multiple awards despite only being on sale for a matter of months, with healthy order banks bucking the trend of the broader market.

Appy residents – along with regular ZOE owners – will be benefitting from a range of advanced features that come as standard on one of the New ZOE’s several attractive trim levels. This includes recycled seat material on selected models, a 10-inch TFT Drivers Instrument Display, intuitive EasyLink touchscreen infotainment systems in a range of screen options up to 9.3 inches in size, and a suite of Advanced Driver Assistance Systems to ensure driving a ZOE is as comfortable and safe as possible.

It’s never been easier to buy a New ZOE. With the Renault Virtual Showroom, customers can research their purchase from the comfort of their home via a one-to-one appointment with a Renault guru. At the same time, the Online Stock Reservation tool enables potential buyers to browse a range of New ZOE models available to drive away in a matter of days. Finally, the Remote eSign Portal enables swift and easy finance agreements and signing, again, all from the comfort of home.

Available online and in Renault retailers, the New ZOE is available until the 30th September with £1,000 off as part of its Switch incentive, meaning the ZOE i Play R110 Z.E.50 can be yours for as little as £279 per month with a £2,250 customer deposit on a 2-year 0% APR PCP plan.

All New ZOE models also come with a free home wallbox for faster home charging, 5-year, 100,000-mile warranty including three years’ roadside assistance and 8-year, 100,000-mile warranty on the battery.

Source

Credits
Brand: Renault
Product: Renault Zoe
Advertising Agency: Publicis Conseil, Paris, France
President overseeing the creativity: Marco Venturelli
Executive Creative Director: Marcelo Vergara
Copywriter: Guillaume Sabbagh, Corentin Salignat
Art Direction : Corentin Salignat, Guillaume Sabbagh, Marine Badel
Account Director: Guillaume Foskolos
Account Managers: Gaëlle Morvan, Laurent Enet, Margot Zandonella
Strategic Planning: Didier Tavares
Digital Manager : Jérôme Goldman, Laura Ceylan
TV Producer: Nelly Cohen
Process Manager: Claire Diot
Director: Emmanuel Le Ber
Chief Operator/DOP: Emmanuel Bernard
Production Company: BIG
Producer: Pierre Rambaldi
Production Director: Nicolas Avram
Post-Production Director: Natacha Dolard
Account Director: Vincent Renonciat
Managing Director Fuse France: Bertrand Nadeau
Account Manager: Barbara Fleury

This campaign is about:
Publicis, France, Renault, Automotive, Wallbox, Smart electric car charging stations, Electric car chargers, Electric vehicle, Electric Car, OOH, Marketing, Direct Marketing, Experiential campaign, Electric vehicle village, Appy

Along the same lines, the NGO recently launched a digital fundraising campaign. Publicis Italy, an advertising agency, crafted a marketing film for the same. Therein, it demonstrated the contagious nature of brave acts in an innovative manner. Moreover, it displayed how kindness saves the world from crumbling upon itself. Finally, the ad film ended with a call-to-action requesting donations from the public.

At its core, OTB’s fundraising campaign cares about the public interest. Thus, we encourage you to help fund their efforts if you can.

Credits
Advertiser: OTB Foundation
Website: http://www.otbfoundation.org/
Advertising Agency: Publicis Italy
Global CCO Publicis WW: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Global Creative Director: Mihnea Gheorghiu
Creative Director and Head of Art: Costanza Rossi
Associate Creative Director: Andrea Sarcullo
Senior Copywriter: Ruxandra Drilea
Digital Account Director: Ilaria Castiglioni
Head of TV Production: Francesca Zazzera
TV Producer: Antonella Capella
Junior TV Producer: Martina Mozzillo

Enjoying an aperitif with some colleagues, eating out at the weekend or heading to a bar on Saturday night?
On these occasions, we’ve all experienced being served the wrong order, at least once.

Sometimes people assume who ordered what, based on labels associated with the drinks, but at Heineken we believe that drinks have no gender, starting with our beer!

The film is a montage of men and women being served the wrong drink, a Heineken® or a cocktail respectively, when in fact they had ordered inversely. As they look around the restaurant or bar with baffled expressions, the bartenders awkwardly realise the mishap, and swap drinks to enjoy their drink of choice.

Maud Meijboom, Heineken Brand Development and Communications Director, said: “The idea for this campaign was inspired by real life experiences that everyone can relate to.

“Breaking down these stereotypes involves acknowledging them and we wanted to do this in an entertaining way through our hero film. We want to remind people around the world that everyone should feel free to enjoy the drink they prefer so we created ‘Cheers to All’.”

We’re curious to know about you. Has this ever happened to you? Comment below!

Credits
Client: Heineken
Campaign: Heineken Cheers to All
Sr. Director Global Heineken Brand: Gianluca Di Tondo
Heineken Brand Development & Communication Director: Maud Meijboom – van Wel
Global Heineken Communication Manager: Jessica Setiawan

Creative Agency: Publicis Italy
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Global Executive Creative Director: Luca Cinquepalmi
Global Executive Creative Director: Marco Venturelli
Associate Creative Director: Francesco Basile
Creative Director: Michele Picci
Copywriter: Claudia Illan
Art Director: Hugo Wahledow
Junior Art Director: Marina Perta
Junior Copywriter: Pam Bianda
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
TV Producer: Arianna Natale
Digital Video Producer: Sanam Bartoletti
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Digital Account Director: Marion Quesada
Digital Account Supervisor: Côme de Courcelles
Account Executive: Lischa Steiper

Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Matias Boucard
Executive Producer: Charlotte Marmion
Line Producer: Lucile Baruchel
Production Designer: Arno Roth
Costume Designer: Elise Bouquet and Reem Kuzayli
Post Producer: John Meunier
Editors: Sophie Fourdrinoy
Post Production Company: MPC
Executive Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

Digital Production Company: Iconoclast Studio Paris
Director: Jason Yan Francis
DOP: Mélodie Preel
Executive Producer: Manon Leurent
Line Producer: Rémi Farkas
Post producer: John Meunier
Editor: Philippe Roch
Post Production Company: MPC
Executive producer – Dafydd Upsdell
Post Production producer – Christopher Preston Barnes
VFX supervisor- Fraser Cleland
Colourist – Peter Oppersdorf

In some of the most innovative displays of this advertising style, creatives have materialized their vision by attaching their ads onto everyday objects. For instance, IBM’s Smart Ideas for Smart Cities campaign turned a public bench into a poster. In yet another example of ambient advertising, an Indian ad agency turned escalator-steps into pages of a hairstyle catalog for a hair salon’s marketing campaign. Another offbeat advertisement of the same category advocated the dangers of air pollution on the walls of an industrial building with a smokestack.

Such advertisements work by catching their target audience off-guard, thereby grasping a bigger portion of their attention compared to traditional marketing campaigns.

Here are some concrete examples of the decade’s best ambient advertising:-

Netflix gave a body to Italy’s most iconic middle finger

La Casa de Papel tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just the same.

Two days before the official launch, Milan woke up to discover that the statue of a 15mt high, red-hooded thief had taken over Piazza Affari: the seat of Italian financial power. It did so by turning the giant middle finger created by visionary artist Maurizio Cattelan, placed right in front of the Italian stock exchange, into its hand.

The night before the launch, the takeover of Piazza Affari was completed with a public premiere screening of the first two episodes of the third part, surprising more than 5000 enthusiastic fans gathered in front of the statue.

During the whole official launch period, from the 18th and to the 22nd of July, more than 57.3K posts have been published, generating over 1.6 million interactions.

NRDC.org: Air Pollution Kills 60,000 People a Year

IBM – Smart Ideas for Smarter Cities

The Inaccessible Transit Shelter

We made a transit shelter completely inaccessible by closing it off with glass. The headline ‘Feeling Left out?’ was quickly paid off with the copy “Over 400,000 Torontonians living with disabilities do, too.’

Juice Salon – Escalator

Nike | Giannis Antetokounmpo: Mt. Olympus

McHive – The World’s Smallest McDonald’s

Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started locally but is now growing. More franchises around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees. To celebrate the initiative, which is part of McDonald’s Swedens sustainability work, we created what could be the world’s smallest McDonald’s – a fully functioning beehive.

Charicycles – Stories In The Sand

At Charicycles, they believe that everyone should have access to a healthier life through cycling. And more importantly, access to do so in a safe way. Their new initiative, Stories in the Sand is a step in that direction.

Tags:
Netflix, La Casa de Papel, Publicis, Italy, ambient advertising, Canada, Public Interest, NGO, Centre for Independent Living, The City of Toronto, Netherlands, Sports, Nike, Wieden + Kennedy, Sweden, Food, McDonald’s, DDB, Charicycles, Wunderman, Stories In The Sand, IBM, Ogilvy, France

A Sao Polo based advertising agency called Publicis brought the concept to life in the form of an infomercial. The video campaign used visual cues and text-based instructions to communicate to its viewers that household chores are not any different from the other activities that couples do together. Some interesting statistics also helped the campaign accurately present its views.

When it comes to presenting advertisements that challenge traditional societal practices, it is important to present the cause without attacking people with different views. After all, educating a human being is not the same as teaching a monkey to juggle fruits, and Ariel’s recent campaign embodies this sentiment in a pitch-perfect manner.

Credits
Brand: Ariel, P&G
Campaign: Sharing Makes Us Better
Advertising Agency: Publicis, Brazil
CCO: Domenico Massareto
Executive Creative Director: Gustavo Victorino
Creative Director: Luis Figueiredo
Associate Creative Director: Leandro Hermann
Copywriter: Giovani Baggio
Art Directors: Rodrigo Panachão, Carolina Marques
Account: Flávia Cortes, Maria Fernanda Laudisio, Giuliana Macedo, Andrea Carneiro, Kamila Miyazato, Gabriela João, Mayara Mascimento
Planners: Silvia Mello, Ileana Millan
Media: Garcieli Beraldi, Gabriela Nose, Tais Frasson, Vitor Lopes
Producers: Michele Pavão, Barbara Emery
Production Company: FAUNA
Director: Juliana Curi EP and FAUNA
CEO: Patrick Petry
Executive Producer: Tize Novaes
Production: Melinha Lobo
Editor: Dani Guimarães
DOP: Fernando Bertolucii
Production Design: Ana Henriques
Post Productions: Rafael Malavasi, Raphael Bonato
Motion: Rafael Fernandes
Color Grading: Psycho n’Look
Music: Fabio Smeili + Lua Nova

For the first time in the organization’s 50-year history, the logo is inspired and designed by Special Olympics athletes. Athletes from across the country gathered for a three-day workshop in Orlando, where they joined forces with professional designers from Publicis Seattle, to provide the vision for the 2022 USA Games logo, as well as the primary color palette that explodes with life.

“It is an honor to be part of the team that created the logo,” Special Olympics athlete Lee Savage said. “This was so important to us because the Special Olympics is such an important part of our lives. We are proud of the logo and hope it can be an inspiration to society.”

Added Joe Dzaluk, president and chief executive of the 2022 Special Olympics USA Games: “This logo tells a story of how a combined passion for sports, perseverance and art can literally come to life on a blank canvas. These incredible athletes used their unique talents to inspire and design an iconic image for the 2022 Special Olympics USA Games brand, and it proved to be more meaningful than any of us could have ever imagined.”

Pete Kearney, executive creative director, Publicis Seattle, stated: “We’ve always felt this was never our logo to create – it was the athletes’. We embraced that idea and empowered the talent, vision and passion of these spirited artists. We’re in the business of changing perceptions, and with this work, we’ve shown that creative power exists in each and every one of us.”

Credits
Advertising Agency: Publicis Seattle, USA
President: Melissa Nelson
Executive Creative Directors: Jason Lucas, Pete Kearney
Creative Directors: Chris Campbell, Earl Wallace IV
Sr. Art Director: Chad Ford
Sr. Designer: Michelle Billings
Copywriter: Kai Nedderson
Head of Production: AJ Karim
Executive Producer: Jen Allen
Assistant Producer: Grace Gutierrez
Group Account Director: Garth Knutson
Account Supervisor: Pat Hutchinson
Account Executive: Brooke Songey
Project Managers: Nina Scarnici, Kurt Hartwig
Studio Director: Ricky Fisher
Sr. Print Producer: Molly Costin
Special Olympics Athletes/Artists: Caroline Shin, Haley Waggoner, Lee Savage, Aarushi Pratap, Marta Paramo, Coby Fineran, Andrew Weatherly, Patrice Jetter, Mariah Gilbert
Director: Rayka Zehtabchi
Director of Photography: Sam Davis
Editor: Sam Davis
Assistant Editor: Tim Deters
Design & Animation Company: Laundry
Executive Creative Directors: PJ Richardson & Tony Liu
Creative Director: Reza Rasoli
Managing Director: James Sweigert
Head of Production: Matthew Primm
Producer: Dean Marchand
Design: Reza Rasoli, Yoojin Seol, Teppei Maki, Ana Perez Lopez
Animation: Reza Rasoli, Teppei Maki, Ramzi Hogan, Samantha Maurer, Ana Perez Lopez
Audio Record: Push Button Productions
Producer/Engineer: Yeosh Bendayan
Producer/Engineer: Jon Ruhff
Mix / Sound Design: Bart Radio
Producer/Engineer: Bart Smith

Tags:
Publicis Seattle, Logo Design, United States, Sports, Special Olympics USA Games, Publicis, Academy Award-winning documentary, Orlando

The Black Supermarket campaign sowed a seed of a changed mindset and awareness about Carrefour as a brand that exists for the well-being of farmers and end consumers. To the extent that it is even willing to pay hefty fines for selling illegal varieties of seeds, fruits and vegetables that are organic, eco-friendly, farmer-friendly, and health-friendly. Eventually it led to a new law in the legal books of European Union. The best gift to farmers and consumers alike.

Credits
Advertising Agency: Marcel, Paris, France
Production Company: Prodigious, Iconoclast
Post Production Company: NightShift
Music / Sound Company: Gum
Production Company: DMBM
CEOs: Pascal Nessim, Charles Georges Picot, Christian Verger
Creative Chairman: Anne de Maupeou
Chief Creative Officers: Dimitri Guerassimov, Fabien Teichner
Creative Directors: Gaëtan du Peloux, Youri Guerassimov
Copywriters: Antonin Jacquot, Martin Rocaboy
Art Director: Clément Sechet
Assistant Art Director: Sophie Lariviere
Digital Art Director: Eulalia Bartolomeu
Model Makers: Mathieu Andrieu, Karine Pouessel
Account Supervisor: Aurelie Fossoux
Account Manager: Noella Neffati
Assistant Account Manager: Olivia Baranes
Project Manager: Claire Sioufi
CSO / Managing Partner: Nicolas Levy
Strategic Planner: Sarah Lemarié
Social Media Manager: Julien Petit
Producer: Corine Guedj
Print Producer: Gaël Cheval
Production Manager: Elise Gangneux
Photographer: Eric Fenot
Director of Marketing & Communication: Philippe Thobie
Public Relations Director: Laura Lamoure
Public Relations: Jennifer Peyre

Tags:
Outdoor, France, Retail, Services, Carrefour, Publicis, Marcel, Black Supermarket, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – the reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life-defining choices can be terrifying… and with thousands of results an online search delivers, it’s easy to get drowned in too much information. No one realized that better than Coca-Cola who’d just expanded its product range in Israel, giving consumers more choices than ever before.

So Coca-Cola decided to help youngsters figure out what’s the right choice for them – not just beverage wise but life wise. Partnering with Google, we identified the top online searches made by Israeli youngsters regarding work, studies, travel, and other meaningful life decisions. Searches like where to travel to after the army – South America or Asia-, whether to travel alone or with a friend, whether to choose a subsidized student job or a regular job and many more.

After mapping out youngsters’ top searches, we applied our data findings and created over 40 individual pieces of video content, indexed them and optimized them so that the content would pop up organically on google search. But we didn’t stop there; predicting what the next step in their search would be, we engineered the content so that every quest and every video viewed generated an option for youngsters to go down the rabbit hole and explore their question even further by viewing another video that informed their choice and answered their question even better. So when the first video played-out, we immediately offered youngsters the possibility to search deeper and view another piece of content – de facto creating tens of thousands of completely native, hyper-relevant journeys – tailored specifically to every individual.

Israeli youngsters loved the experience which generated over 2M views, got listed on YouTube’s ‘Best Campaign of the Month’ ranking and achieved completion rates of 76% and a relevance score that grew the more videos were viewed.

Working together with Coca-Cola and Google we effectively created the first video search engine to make Israeli youngsters’ life decisions easier. Now that’s an experience worth watching!

Credits
Campaign: The Search of a Lifetime
Agency: Glickman Shamir Samsonov Publicis
VP Creative, Partner: Yigal Shamir
VP Clients, Partner: Ronen Goldshmidt
VP Creative: Adi Bruner
CTO: Omry Levy
Creative Director: Adam Peled
Art Director: Lior Shuster
Copywriter: Tom Gabay
Account Manager: Irit Pasternak
Account Supervisor: Liron Hadad
Junior Account Manager: Zoe Price
Studio Manager: Einat Shabo
VP Strategy: Michal Atia

Coca-Cola Client Credits:
VP of Marketing: Shelly Shamir Keinan
Marketing Manager: Orly Flex
Brand Manager: Adi Ashkenazi
Head of Digital: Nataly Ziv

Google Israel Credits:
FMCG: Seffi Tsarfati
Creative: Idan Kravitz
Analytics: Gal Afgon

Tags:
Digital, Israel, Non-Alcoholic Drinks, Coca-Cola, Google, Publicis, The Search of a Lifetime, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns