puma – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 31 Aug 2023 05:02:59 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png puma – Campaigns of the World https://campaignsoftheworld.com 32 32 Puma – #PropahLady, shattering stereotypes ‘Propah’ly https://campaignsoftheworld.com/digital-campaigns/puma-propah-lady/ https://campaignsoftheworld.com/digital-campaigns/puma-propah-lady/#respond Wed, 16 Oct 2019 09:59:16 +0000 https://campaignsoftheworld.com/?p=17571 We’re living in the post empowered world and there’s no one way to be a lady. Join the tribe that does what they want and changes the world around them.
No matter who you are, you’re a part of this brigade. So let’s say it together, loud and proud – I’m a #PropahLady. Puma has unveiled its new campaign celebrating womanhood, Propah Lady

Puma - #PropahLady

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Sit a certain way, eat a certain way ????????‍♀️???? A lesson at being a lady everyday. ????????????‍♀️ But hey that's not who I am,???????? Being a 'certain' way is not my jam⚠️????‍♀️ ???????? ????‍♀???? ❌????‼️ Get ready for #PropahLady on 16th October???? @pumaindia

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Credits
Brand: Puma
Campaign: Propah Lady
Director: Reema Sengupta
Producer: Kunal Punjabi
Agency: Digitas
Cinematographer: Vikash Nowlakha
Editor: Akshay Mehta
Music & Sound: Tejas Nair
Vocals: Nicole Madi
Design & Animation: Improper.tv – Mehr Chatterjee & Aditya Dutta

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Digital Campaign, Propah Lady, Puma Campaigns, MC Mary Kom, Dutee Chand, Sara Ali Khan, Transgender, Anjali Lama, Instagram, Stereotypes

]]> https://campaignsoftheworld.com/digital-campaigns/puma-propah-lady/feed/ 0 Yuvraj Singh announces retirement – An Era Comes to an End https://campaignsoftheworld.com/creative-print-ads/yuvraj-singh-announces-retirement/ https://campaignsoftheworld.com/creative-print-ads/yuvraj-singh-announces-retirement/#respond Sat, 22 Jun 2019 10:57:31 +0000 https://campaignsoftheworld.com/?p=16592 Yuvraj Singh had not been seen donning the Indian jersey since the year 2017. The world of international cricket felt his absence from the game, but never shut its door to the possibility of Yuvraj’s eventual return to cricketing glory. However, to the world’s surprise, Yuvraj Singh decided to own his glory in a different fashion. On June 10, 2019, Yuvraj Singh announces retirement from all forms of international cricket after an impressive 19-year career.

Yuvraj turned into a married man in the year 2016 and may have plans of starting a new family in the near future. As far as his old family is concerned, he will always be remembered as the formidable batsman who knocked the ball out of the boundary line for 6 six consecutive times. The perfect over for a batsman will always be referred to alongside Yuvraj Singh’s name in history books as well as sports magazines.

After an aggregate of 1,778 runs, 8701 ODI runs, 1900 Test-Match runs, 1117 T-20I runs, and 111 ODI wickets, Yuvraj Singh’s era has come to a close. However, his achievements will always stay with him, and his association with the game is one bound to last a lifetime.

We wish Yuvi luck for all his future endeavours and thank him for his contribution to elevating team India’s name in the world of Cricket.

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Yuvraj, would certainly bend the rules of poker as well!

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Thanks for creating FANtastic memories !! #AbsoluteChampion

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Yuvraj Singh, Yuvraj Singh retirement, Cricket, India, Indian Cricket player, Latest News, Viral Campaign, Cricket World Cup 2019, Yuvi, Indigo, Fevicol, Zomato, Pulse Candy, Mumbai Indians, Jeep, Dunzo, Puma, Under 25 Dictionary, Nearbuy, Godrej Cinthol, Tata Sky, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Yuvraj Singh announces retirement

]]> https://campaignsoftheworld.com/creative-print-ads/yuvraj-singh-announces-retirement/feed/ 0 Brands like Puma India score big with Dunzo this cricket world cup https://campaignsoftheworld.com/news/buy-puma-one8-spike-gold-shoes-through-dunzo/ https://campaignsoftheworld.com/news/buy-puma-one8-spike-gold-shoes-through-dunzo/#respond Mon, 17 Jun 2019 12:40:26 +0000 https://campaignsoftheworld.com/?p=16517 Dunzo, India’s most loved hyperlocal delivery app is also the platform to sell on this cricket season. Brands like Puma India have unlocked Dunzo’s real-time delivery promise and cult following, to help users get their hands on one of the 150 pairs of the One8 golden spikes, worn by Virat Kohli, available in the world. Fans can now purchase these limited-edition shoes with Dunzo through their nearest Puma store in Bangalore, Delhi NCR, Hyderabad, Chennai, and Pune.

Dunzo Logo

“The beauty of Dunzo’s platform is that it cuts across categories and brings almost anything a user could possibly want and that a merchant can offer, online. Our endeavour at Dunzo is to save consumers time by helping them find and get whatever they’re looking for, locally. Whether it’s Puma’s limited edition One8 gold spikes or the blue fan jerseys, users don’t have to wait for game day gear anymore. It’s there when and where you want it with Dunzo,” says Kabeer Biswas, CEO & Co-Founder

Puma India have unlocked Dunzo’s real-time delivery promise

Whether its sports gear or party snacks, Dunzo is fuelling the cricket fever across India. Collaborations with brands like Puma India put Dunzo at the heart of brand & consumer conversations, bringing them both closer, faster.

“We are redefining the retail experience by partnering with a hyperlocal delivery start-up in India. For the first time, consumers can shop PUMA at the tap of a button on the Dunzo app. Celebrating Virat’s sportsmanship and the culture of cricket beyond the sport itself, we launched the SOCKTHEM campaign to help fans cheer for the Captain and his team. We are also creating multiple touch points to interact with and cater to their needs across platforms. From the limited-edition of Puma One8 Spike Gold Shoes to fan tees, consumers can now enjoy the ease of real-time delivery of their favourite merchandise where and when they need it.,” says Abhishek Ganguly, Managing Director, PUMA India.

Puma India have unlocked Dunzo’s real-time delivery promise

Dunzo’s 3-sided platform comprised of merchants, partners, and users, makes it an ideal tool for brands to reach their consumers. In the last 18 months, Dunzo has grown 30x and is expecting to do upwards of 2M orders per month by June’19. Dunzo has a repeat user rate of 80% and a transaction frequency of 5 orders per month per user. The company aims to get micro-market profitable at an order level in the next quarter. The company aims to be the logistical layer of the top 10 cities in the country.

About the Company:
Dunzo is an Indian technology company co-founded by Kabeer Biswas (CEO), Mukund Jha (CTO), Dalvir Suri and Ankur Aggarwal. Dunzo operates as the logistical layer of a city, providing delivery services in Bengaluru, Delhi, Gurgaon, Pune, Chennai, and Hyderabad. It’s a full stack service that allows it to move food, groceries, packages, and people. The company also operates a Bike Taxi service in Gurgaon. It is headquartered in Bengaluru, India. In 2017, it was funded by Google.

]]> https://campaignsoftheworld.com/news/buy-puma-one8-spike-gold-shoes-through-dunzo/feed/ 0 PUMA ́s record year in 9.58 seconds- The world’s fastest annual report https://campaignsoftheworld.com/digital-campaigns/puma-the-worlds-fastest-annual-report/ https://campaignsoftheworld.com/digital-campaigns/puma-the-worlds-fastest-annual-report/#respond Sat, 28 Apr 2018 03:29:18 +0000 https://campaignsoftheworld.com/?p=13266 The sports company PUMA presents the world’s fastest annual report.

Annual General Meeting PUMA has presented “the world’s fastest annual report”. The technological and creative heart is a 9.58-second film: it allows the viewer to interactively navigate back and forth through the business report – while at the same time the exceptional athlete Usain Bolt is running his unbeaten world record in the 100m sprint from the year 2009. On this project PUMA has collaborated with the agency Publicis Pixelpark.

Fastest annual report in the world.

The film “9.58 Seconds” is the central element of the overall implementation: The content of the current annual report was laid over Usain Bolt ́s World Record Run from 2009. The film consists of 240 individual frames, in which the 250 pages of the annual report are embedded. The user can interactively navigate back and forth, stop and read while Usain Bolt runs towards his victory. Certain markers make it possible to directly jump off the film into the relevant topics on the microsite. All the chapters of the annual report can be accessed on tiles with a mouse-over effect and be read there.

Ulf Santjer, Global Director Corporate Communications at PUMA: “Our goal is to be the fastest sports brand in the world – and of course that should be reflected in our annual report. A very special PUMA moment of 2017 was the last race of Usain Bolt at the World Championships in London and the memory of his breathtaking world record run in 9.58 seconds of 2009 in Berlin. This year ́s annual report and accompanying video is, therefore, a tribute to the fastest man in the world and his many achievements.”

“A brand that has speed in its genes like no other certainly needs a business report that passes everyone and that perfectly represents the leitmotif ‘Forever Faster’. So this is another world record in PUMA’s very successful business year”, says Timm Weber, Chief Creative Officer at Publicis Pixelpark.

Together with Publicis Pixelpark PUMA has been working on an overall solution that sums up the corporate mission statement Forever Faster: It includes the print edition of the annual report 2017, the invitation to the annual General Meeting and a microsite which is also embedded in the movie “9.58 Seconds”.

The world’s fastest man, Usain Bolt, also graces the front page of the annual report ́s print edition. It comes in a black and red look and is characterized by an open, spacious design. Grey pages separate the financial section visually from the image part. The chapter openers focus on the PUMA brand ambassadors such as Selena Gomez, Lewis Hamilton, Cara Delevingne or The Weeknd with large black and white photographs.

This Article is related to:
Advertising Campaigns, Digital Innovation, Creative Advertising Campaigns, Best digital campaigns, Usain Bolt, Publicis Pixelpark, The world’s fastest annual report, PUMA

]]> https://campaignsoftheworld.com/digital-campaigns/puma-the-worlds-fastest-annual-report/feed/ 0 Puma #SuedeGully a creative stage to showcase India’s street culture https://campaignsoftheworld.com/digital-campaigns/puma-suedegully-india-street-culture/ https://campaignsoftheworld.com/digital-campaigns/puma-suedegully-india-street-culture/#respond Wed, 08 Nov 2017 06:40:37 +0000 https://campaignsoftheworld.com/?p=12415 8 rappers. 36 dancers. 7 artists. Countless creators. Puma has released a rap anthem #SuedeGully which aims to give a creative stage for self-expression to artists, musicians and dancers in the country to showcase India’s street culture.

puma #suedegully - India street culture

‘Suede Gully’ is a promising step towards the same direction – to bridge the gap between the people and the street art form.

puma #suedegully - India street culture

puma #suedegully - India street culture

Debosmita Majumder, head – marketing, Puma (India), said, “Today’s youth have taken to modern forms of self-expression, giving rise to a new generation of creators. They use the streets as a canvas to express themselves through various forms of art, music and dance. For the first time in India, Puma is bringing these diverse art forms on a single platform – Suede Gully. Suede Gully is our attempt to bring to the forefront the true essence of Indian street culture.”

Vishnu Srivatsav, creative head, DDB Mudra South, said, “Puma’s Suede has always been a voice of street culture and Suede Gully looks to bring to life the incredibly unique and diverse culture and expression of our very own gullies. It’s art, its music, its culture and it’s fashion. So many people, folks who live for their art, from different corners of the country, bringing their awesome talents to collaborate on this platform, that’s really special.”

This Article is related to:
Puma, HipHop, Rappers, Dancers, Street Artists, India, Culture, DDB Mudra, Suede Gully, Bollywood, India’s street culture, hip hop artist Divine, Mukti Mohan
voice of street, Incredible India, street art, Digital campaign, Brand Advertising, Brand film, Puma campaigns

]]> https://campaignsoftheworld.com/digital-campaigns/puma-suedegully-india-street-culture/feed/ 0 The story of Usain Bolt – The Boy Who Learned to Fly https://campaignsoftheworld.com/digital-campaigns/the-story-of-usain-bolt-the-boy-who-learned-to-fly/ https://campaignsoftheworld.com/digital-campaigns/the-story-of-usain-bolt-the-boy-who-learned-to-fly/#respond Tue, 26 Jul 2016 05:38:59 +0000 https://campaignsoftheworld.com/?p=9846 This is the story of the fastest man in the world, who almost never was. Introducing Th​e Boy Who Learned to Fly​, an animated film based on the life of Usain Bolt.

Behind the scenes

Credits
Client: Gatorade
Agency: TBWA/Chiat/Day Los Angeles
Production Company: Moonbot Studios
Senior Vice President, General Manager: Brett O’Brien
Senior Director, Consumer Engagement: Kenny Mitchell
Director of Digital Strategy: Jeff Miller
Manager, Digital Media: Abhishek Jadon
Senior Director Sport and Athletic Services: Jeff Kearney
Sports Marketing: Kyle Grote
Sports Marketing: Aminah Charles
Chief Creative Officer: Brent Anderson
Executive Creative Director: Renato Fernandez
Creative Director: Mark Peters
Senior Copywriter: Cyrus Coulter
Senior Art Director: Paulo Cruz
Director of Production: Brian O’Rourke
Executive Producer: Guia Iacomin
Senior Producer: Stephanie Dziczek
Producer: Cristina Martinez
Print Producer: Gabriella Nourse
Art Producer: Gabrielle Sirkin
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Brand Manager: Erika Buder
Associate Brand Manager: Theo Kirkham-Lewitt

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