But how does it work? Well, the first step is to visit the Petz e-commerce website and click on the Pet-Commerce section. This will pull up a section of product categories. Now, clicking on the options from toys to bones will open up videos featuring different items. As the dog would watch the product video, the shopper’s webcam will read its reactions to interpret whether it likes the product or not. If the pup responds positively to a product, the site will automatically place that item in the shopping cart. We think it can prove to be a good way of getting our furry friends what they like and bond with them better over shopping.

Credits
Advertiser: Petz
Creative Agency: Ogilvy Brazil
Copywriter: Guilherme Moreira
Art Director: Eduardo Doss, Diego Wortmann
Producer: Fabiano Beraldo, Ariama Aldore, Juliana Henriques
Executive Creative Director: Márcio Fritzen
Chief Creative Officer: Félix del Valle
Creative Director: Eduardo Doss
Video Editor: Deydson Rocha
Client Approval: Luciano Rocha Sessim, Claudia Villar Montini Cangane, André Luís Marinho
Planning: Thais Frazão, Raphael Zem, Murilo Toda
Account: Denise Caruso, Priscilla Gonçalves
Content Studio: Gustavo Otto, Thiago Frias, Luis Velloso, Rayra Janau, Leonardo Araújo, Thiago Bancaro, Aline Chaves
Chief Executive: Fernando Musa
Media: André Gramorelli, Adeildo Souza, Mirella Battiloro
Project Manager: Priscilla Saikai, Beto Campos, Bruna Lopes

Production Company: Hogarth
Director: Daniel Bontempo
Team: Cláudia Carvalho, Alexandre Sakihara, Márcia Coelho, Cris Almeida, Cris Almeida, Karoline Novais, Ricardo Kertesz, Daniel Amaro, Jéssica Rodrigues, Iuri Tampolski, Juliana Mathias, Cris Almeida
Executive Director: Gabriela Carvalho
Art Director: Rebeca Ukstin
Photography: Gabriel Rinaldi
Post Production / VFX
Post Production Company: Hogarth

Sound Company: Punch Audio
Team: Lili D. Aragoni, Mariano Alvarez, Carol Oliveira, Cristiane Oliveira, Karina Coviello, Cristiano Pinheiro
Other
Tech Team: Diego von Brixen Montzel Trindade, Grégory Frizon Gusberti
Digital Production: Hogarth
Digital Team: Nicole Citton/Martina Nichel/Gustavo Gonçalves e Pedro Avila/Thiago Fredes/Ivan Cavalheiro, Thais Bykoski/Lucas Linhares/Igor Batista, Lucas Lima/Rafael Fonseca/André Telles, Gabriel Matturro/Gabriel Costa/Rhadamez Gindi/João Kuczynski/Michael Mel
Creative Director: Karine Brasil (Digital)
Director: Iuri Andreazza (Digital Production and Technology Director)
Technology/ Digital Production: D2G Tecnologia

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