Dear White Parents we can raise an anti-racist generation. Talk to your children about racism early and often.

The film was directed by Academy Award-Nominee, Kevin Wilson, Jr. with The Brooklyn Brothers (part of the Golin Group), an IPG DXTRA ad agency, taking the lead on production.

Children as young as four years old can show signs of racial bias, but they can also exhibit an understanding of fairness or equity.

White parents have a unique opportunity to contribute to a more inclusive, just, and equitable society by talking to their children about racism early and often.

Research suggests that adults whose parents spoke with them about racism when they were children are more likely to speak with their children about racism – resulting in inter-generational impact.

Together, we can raise an anti-racist generation and bend the 400-year-old trajectory of racism, creating a new reality around the race for future generations.

Campaign website: https://dearwhiteparents.guide

There is a new form of Racism that is ‘ordinary’ in this form of Racism, people don’t act harsh, but their mindsets are framed so that they are indulging in Racism without even considering them racist. These thoughts are fed to them with the spread of hateful messages, images, and whatnot. It is fear that causes Racism. It is fear of death, job, enemy, or anything. The fear is unreal, but these social media messages make it look almost real and promote deep-seated Racism among people.

Faces of Fear successfully highlights the most important issue of the forthcoming decade: social media hate speech and Racism. It’s high time for everyone to think rationally and not frame opinions because of such hateful news and messages.

Credits
Client: LICRA
Campaign: Faces of Fear
Executive Officer: Mario Pierre Stasi
Administrative Officer: Stéphane Nivet
President of the Strategic Committee: Gérard Unger
Communication Manager: Arthur Loubatié

Agency: Publicis Conseil
President overseeing creativity: Marco Venturelli
VP Publicis Conseil: Alexandra Evan
Art Director: Clément Palouzier
Copywriter: Antoine Querolle
Strategic Planner: Didier Tavares
Executive Director: Gaëlle Morvan
Account Manager: Laurent Enet
Account Manager Assistant: Aurélie Guine
Process Manager: Claire Diot

Film Production: Prodigious
Director: Akim Laouar
DOP: Christophe Grelier
Producer: Thierry Delesalle
Production Directors: Romain Guilbert, Charles Ramaré & Luc Annest

Photographer: Philippe Gueguen
Art Buyer Director: Nathalie Maudet
Art Buyer: Nathalie Benchetrit
Retoucher: Sophie Cazade (La Souris)

Studio: Les studios de la Montjoie
Studio Producer: Xavier Pleche
LED Screens: MursDeLeds
Robot: Neo Motion control
1st Director Assistant: Alexandra Kan
2nd Director Assistant: Antoine Gay
1st Machine Operator assistant: Fabienne Delaleau
Electrician Chief: Benoit Dupont
Casting Director: Mourad Framera

Post Production – Sound: Prodigious
Studio Assistant: Arnaud Galabbe
Sound Engineer: Laurent Lavaud
Sound Design: James Vacherot
Sound Producer: Remy Dorne

Post Production – Image: Reepost
Edit: Jordan Amicelle
Calibration: Lydia Lopez
Flame: Adrien Lepineau, Eric Alcuvilla
Post Producer: Loundja Oussana
Composer: Max Zippel

Education protects and delimits you. Brilliant and courageous minds of the world like Malala Yousufzai, Dr. Babasaheb Ambedkar, and Nelson Mandela were able to fight off social atrocities only cause of education and knowledge. And, your best companion throughout your academic life is a sturdy bag that bears the weight of all essentials and protects them just like education protects you.

Credits
Client: Arctic Fox
Campaign: World-Proof With Education
Advertising Agency: VINCI RAJ, Bangalore, India
Creative Director / Art Director: Vinci Raj
Copywriter: Deepak Ravindran
Illustrator: Lamanoe Studio

This campaign is about:
Print Advertising, India, Education, Creative Illustrations, Peace with education, Racism, Women Education, Creative Print Ads

Credits
Client: blackboardcommunity.co.za
Agency: King James

This campaign is about:
Print Campaign, Social Campaign, inequality, Black lives don’t matter

The past few weeks in America have been nothing short of turbulent. Quite obviously, the murder of George Floyd has enraged the African-American community. Consequently, the entire nation has seen an uprising. Americans of all ethnicities and skin colours have banded together against racism. In essence, the public is standing up for the soul of America. In the same spirit, Nike also launched a unique anti-racism campaign. Titled ‘For Once, Don’t Do It’, the digital ad urges Americans to acknowledge the evil of racism.

Created by Wieden+Kennedy, the ad inverts the meaning of Nike’s slogan. Instead of motivating viewers to ‘Just Do It’, the campaign advocates the opposite. Thereon, a blend of typography and music fleshes out the message further.

All in all, the campaign solidifies Nike’s stance on racism. In essence, it symbolises that until we all win, no one does!

“Having supported more than five million students through STOMP Out Bullying, we know that although cyberbullying can have a dramatic and long-term impact on mental health, early interventions can help,” said Ross Ellis, CEO of STOMP Out Bullying. “We created Emma as an innovative tool to help teens, educators and parents visualize the impact of cyberbullying on the adolescent brain, so they can take action and drive positive change.”

For the first time, scientists have proven the impact of peer victimization on adolescent brain development through a new study from E.B. Quinlan et all. Medical Research Council, King’s College London, London, UK. Data shows the experience of chronic bullying during adolescence may induce psychopathology-relevant deviations from normative brain development. Furthermore, the study found that peer victimization positively associates with anxiety symptoms indirectly, via these changes in the brain.

“Through science, we see that kids really do suffer emotionally, not just physically from bullying,” said Dr. Jeff Gardere. “I believe that Emma could be an incredible teaching tool because if we can help teens understand what happens when bullying occurs, we can empower them to do better.”

“Understanding STOMP Out Bullying’s goal to help create a positive shift in culture for teens everywhere, we wanted to take on the technical challenge of constructing Emma,” said Mauricio Ruiz, Creative Technology Director of Grey New York. “We created Emma to act as a technical persona of adolescents, to become a tool that kids everywhere can relate to, learn from and feel empowered by.”

Created based on clinical studies, Emma will process thousands of cyberbullying posts, understanding natural language and intent in each of the comments. She then associates the level of toxicity based on a scale ranging (-20, 20), with toxic comments sparking a systemic effect in Emma’s architecture based on real scientific data from the new study. Emma’s “vitals” (connection of computer functions to human functions) include:

CPU: Correlates to the putamen, a part of the brain that affects motor functions, reward sensitivity and higher cognitive processing like executive learning, working memory, and sequence learning.
Memory: Correlates to the caudate, a part of the brain that contributes to reward sensitivity, motivation, conditioning, attention, and emotional processing.
Temperature: Correlates to the anxiety levels in the human brain associated with decreased caudate and putamen volumes.
Data Volume: The amount of content to which the brain is exposed.

Every second, Emma’s system uses machine learning to identify and internalize thousands of bullying
comments on social media. For every negative comment, Emma faces similar emotional, physical,
and psychological effects as a teenager’s brain does when being bullied.

Starting today, teens, educators and parents can go to bullyingemma.com to follow Emma’s journey. STOMP Out Bullying teaches effective solutions on how to respond to all forms of bullying. For resources and ways to help, visit STOMPOutBullying.org.

About STOMP Out Bullying™
Created in 2005, STOMP Out Bullying™ is the leading national nonprofit dedicated to changing the culture for all students. It works to reduce and prevent bullying, cyberbullying, and other digital abuse, educates against homophobia, LGBTQ discrimination, racism and hatred, and deters violence in schools, online and in communities across the country. In this diverse world, STOMP Out Bullying promotes civility, inclusion and equality. It teaches effective solutions on how to respond to all forms of bullying, as well as educating kids and teens in school and online. It provides help for those in need and at risk of suicide, and raises awareness through peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns.

Credits
Creative Agency: Grey New York
Advertiser: STOMP Out Bullying
Spot Title: Emma
First Air Date: 4/24/19
Agency: Grey New York
Global Creative Chairman: Per Pedersen
Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Executive Creative Director: Bernardo Romero
Executive Creative Director: Emiliano Gonzalez
Associate Creative Director, Art: Guillermo Aracena
Associate Creative Director, Copy: Drik Ghosh
Creative Technology Director: Mauricio Ruiz
Creative Technologist: Colin White

EXECUTIVE PRODUCTION: Townhouse New York
Townhouse Head of Integrated Production – James McPherson
Townhouse Exec. Producer: Lauren Kulchinsky
Townhouse Producer: Dante Da Parma
Director of Photography: Tom Brink
Editor: Adam Defrin, Townhouse
Music/Sound Design: Ryan Hobler, Townhouse

Tags:
National Anti-bullying, Cyberbullying, Touro College of Osteopathic Medicine, STOMP Out Bullying, Grey, Townhouse New York, LGBTQ, Bullying campaign, World Day of Bullying Prevention, Latest Tech News, Brand News, Latest Tech News, Best Innovative Campaigns, Innovative technology ideas, Best technology campaigns, Racism, Discrimination, Medical Research Council, AI, Artificial Intelligence, Cyber harassment, National Bullying Prevention Center, Social Media

Ever since the advent of advertising, advocates of social change have called it a tool for corporations to shove their agendas down the throats of commoners. Movies like Fight Club have their entire plot built around the idea that advertising is an evil practice that creates a spiritual war inside society. However, advertising is not just about taking money from the poor to fill the pockets of the rich. It is a medium that enables visionary creative minds to broadcast their ideas onto people from all parts of the social hierarchy.

A well-crafted advertisement has the power to capture the attention of its audience in a bid to bring about some intended change. We’re all aware of shimmering billboards, and over-the-top TV ads that sell products and services. However, light needs to be shed on the fact that responsible advertising can advocate for a progressive society by bringing sensitive topics like climate change, human trafficking, racism, identity politics, gender inequality, and more into the limelight. Even though some social ads tend to be commercial in nature, it is great to see corporations talking about issues that the general public deeply cares about. Simply put, a social issue Ad not only allows creatives to use the power of advertising to captivate the masses, but it also helps in bringing about meaningful change in society.

Here are a few examples that reinforce the idea that when used with the right intent, advertisements can be much more money-making machines:-

IAA – Freedom Fighter
Let’s free our nation. One more time. #StopPollution. Issued in public interest by IAA.

NOAH – The fine art of exterminating an entire species.
Rhinos have survived predators, climate change and disease for 50 million years. But it’s Asia’s soaring demand for rhino horn that will doom them: every 14 hours a rhino is killed. Help us save the last rhinos.

Amnesty International – Sexual Abuse
Sometimes imagination is the only way. Every day two girls are victims of sexual abuse. We must denounce.

ActionAid – Non-equal rights
Up to 94% of brazilian women have to work at their jobs and at home. That’s 30 hours a month working more than men. And 24 hours a day of non-equal rights.

Children of the Street Society – Be careful what you agree to.
In Canada, Children of the Street Society reveals a shocking campaign to raise awareness of the danger of sharing intimate photos.

Absolut – Kiss With Pride
In Canada, homosexuality has been decriminalized since 1969 – but it still remains illegal in many countries. Absolut’s Kiss With Pride imagery celebrates people from several of those countries who kiss with pride. The campaign’s goal was to raise awareness of the fact that same-sex relationships are still illegal in 72 countries. We asked individuals from those countries to come together and portray human love and compassion at its most natural state – by uniting for a kiss.

Moms Demand Action For Gun Sense In America Red Riding Hood
We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?

Generations Against Bullying – Speak Up
Be strong and speak up. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Tags:
Advertising Agency, RKS BBDO, India, Freedom Fighter, IAA, Polution, Public Interest, Air pollution, Print, Germany, NGO, Noah, Grabarz & Partner, NOAH, Climate Change, Animals, Amnesty International, Sexual Abuse, Havas, Paraguay, ActionAid, Equal Rights, Human trafficking, Racism, Identity Politics, Gender Inequality, 3A Worldwide, Children of the Street Society, Awareness Campaign, Kiss with Pride, BBH Creative, Absolut, Homosexuality, LGBTQ+ community, LGBTQ rights, LGBT Arts Festival, Grey, Moms Demand Action, Anti-Bullying ad, Best Social Issue Ads, bullying print ads, Anti-Bullying ad, Print advertising, Creative Print Ads, Print campaign, Creative Advert

We believe that the larger takeaway from this campaign should be that there’s an urgent need (more needed than ever) for everyone today to be tolerant and respectful of each other’s culture, religion, caste, sex, and whatever form of identity one has or believes in.

If we take a look into the books of history, the #TakeAKnee campaign didn’t start recently. It took roots in the US twelve months back when former San Francisco 49ers quarterback Colin Kaepernick went down on his knees as the national anthem of his country began to play. He did it to show his stance against the discrimination on the basis of racism. And thus, began the #TakeAKnee movement that struck a chord of solidarity amongst the people of the United States. Hertha Berlin or Hertha BSC has played an instrumental role in making the movement a hit in Europe with the help of players’ and coaches’ images that show them down on their knees with arms placed together. It surely wants to propound more awareness on the tolerance issue.

Hertha BSC stands for tolerance and responsibility! For a tolerant Berlin and an open-minded world, now and forevermore! #TakeAKnee #hahohe pic.twitter.com/spZvRSGVxQ

— Hertha Berlin (@HerthaBSC_EN) 14 October 2017

Hertha BSC is a German football club located in Berlin’s Charlottenburg. It plays in the Bundesliga, the top-tier of German football. Hertha BSC advocates the principles of tolerance and accountability. Bundesliga has already begun and here is what Hertha BSC had tweeted as its home players knelt in the form a human chain in the Olympiastadion before the game began, “For a tolerant Berlin and an open-minded world, now and forevermore.”

Credits
Advertising Agency: Jung von Matt, Germany
Managing Director: Raphael Brinkert
Creative Director: Zoran Drobina
Art Director: Michael Hülsbeck
Copywriter: Mattias Jahn
Client Service Director: Holger Hansen
Project Managers: Janik Lindenblatt, Yannick Maser
Marketing: Paul Keuter, Daniel Schmid

Tags:
Hertha Berlin #TakeAKnee, Experiential, Germany, Sports, Hertha, Jung von Matt, Digital, Awareness Campaign

On June 2018, the Danish parliament announced that starting August 1st wearing Islamic veils in public will be an illegal act. The new law was not only discriminating towards Islamic women in Denmark but it was also a conflicting statement with the Danish constitution which states that “No Person shall by reason of his creed or decent be deprived of access to the full enjoyment of civic and political rights”

The team of Ekstra Bladet, a Danish tabloid newspaper took the matter in their hands and decided to reveal the racist agenda hidden behind the political agenda. The law stated ban on Islamic veils and other garments until there is a recognizable purpose – for example cold weather or a costume party. The news tabloid, with complete compliance to the new law created a fictional event on Facebook called The longest masquerade party. This fictional event started from August 1st till as long as the law exist and was open for anyone to join. Once the user has clicked on “attending” she is exempted from the new law.

Viral impact of the campaign:
The smart move by Ekstra Bladet was supported by print ads and editorial stories in Ekstra Bladet. As a result, thousands of people signed up for the fictional event and huge amount user generated content was created on social media. The initiative became a national as well as international debate attracting various renowned celebrities, businesses, and others to collectively stand again this law.

Highlighting the dark side:
This campaign also draws world’s attention on the biased Western European attitude towards Islam. In last few years many European countries have declared similar laws restricting Islamic women to exercise their religious rights in one way or the other. According to a recent Pew Research Center survey of 15 countries in the region, only 25% of the people agreed that Muslim women should be given freedom to wear religious clothes, whereas rest displayed support for one or the other restriction on women wearing religious clothes. The campaign by Ekstra Bladet highlights that these government laws are hidden weapons targeted towards Islamic religion by limiting religious based activities in public.

We feel that the world is in need of such innovative marketing campaigns that help individuals transform their mindsets. We give thumbs up to Ekstra Bladet news tabloid for their innovative campaign which helps people raise valid question and act fearlessly. This campaign also re-emphasizes the role and contribution of media to society is a big way.

Credits
Advertiser: Ekstra Bladet
Campaign: Unmasking a racist agenda
Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Creative Lead: Kenneth Kaadtmann
Art Directors: Sune Overby, Karl Kristian Krarup Kjaer
Copywriters: Niels Heilberg, Kenneth Kaadtmann
Photographer: Rasmus B Lind

This Article is about:
Digital, Denmark, Media, Ekstra Bladet, Hjaltelin Stahl, Racist, Racism, Social media marketing, Digital Campaign, Social Media, Print Advertising, Print Ads

Bridge Music Academy, a premier music school in Delhi-NCR has launched an integrated campaign where it has used music to fight the persisting problem of racism in the society. ‘The Racist Cover’

Racism divides, music unites.To show the effects of racism, we set out to create a special keyboard that represents our world marred by racism. Just like our world which has no place for minorities, our keyboard had no place for black keys. Just the white keys. We invited the World’s Fastest Pianist to play ‘My Heart Will Go On’ from Titanic. The Racist Keyboard distorted this beautiful song because Racism = No Harmony. An innovation from Dentsu Webchutney Innovation Lab.

As part of the campaign, kids from age group 10-12 were asked to play a famous song. Unaware that they are playing the racist cover, the kids were asked to identify the song. All of them failed to recognize the song. They were then asked to play the song again, this time the normal version. The kids were shocked to find out the difference the presence of black keys made.

Credits
Agency – Dentsu Webchutney Innovation Lab

This Video is related to:
Bridge Music Academy, Racism, Dentsu, Webchutney Innovation Lab, integrated campaign, Innovative campaign, Digital Campaign, Advertising, Technology, The Racist Keyboard, The Racist Cover, music school, Dr Aman Bathla

That’s true of people all over the world—and now of cola, too. Or at least ALI COLA, the first cola that comes in different skin colors. Call it a cola in aid of greater tolerance. #cheerstotolerance

The cola in skin colors is not a special edition, but an innovative product relaunch. By the way: Of course, all six colors taste exactly the same. #toleranzschmeckt

Credits: 
Advertising Agency: loved, Hamburg, Germany
Creative Directors: Karl Wolfgang Epple, Matthäus Frost
Photographer: Dirk Weyer
Chief Creative Officer: Armin Jochum
Accounts: Ilker Yilmazalp, Philipp Stamer
Public Relations: Teresa Köster
Retouching: David Kowalski
Final Artwork Operation: Manuel Caliebe, Louisa Bartholdi

Credits:
Category: Public interest
Client: Stop exclusion
Agency: cavalcade
Country: Switzerland
Creative Director: Julien de Preux
Art Director: Julien de Preux
Copywriter: david von ritter