Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts and news. We realised radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favour of Spotify.

This project was created for One Show’s Young Ones Brief Awards.

Credits
Brand: Spotify
Campaign Title: Spotify Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade

Tags:
Technology, Innovation, Young Ones Brief Awards, Music, Audio, Trojan, Innovative Campaign, The One Club, Radio Campaigns

In a digital infomercial created by Shackleton Group, people associated with the project express elaborate on the device. The infomercial showcases how easy it is to assemble the ONEMI Radio, and how people can use it in their times of need. The fact that radio communication can’t be taken down even in extreme circumstances is also emphasized in the digital promo.

We feel that the ONEMI radio is a device that will essentially make the lives of Chilean citizens better. It is an ideal example of how technology is bettering the world!

Credits:
Client: ONEMI (Oficina Nacional de Emergencia del Ministerio del Interior)
Agency: Shackleton Group

This technology campaign is about:
Digital Innovation, Radio, Radio Campaigns, ONEMI, ONEMI Radio, Chile, Shackleton Group, Technology, Innovative