Radio LETI BIT is the first online radio station where the music is created by the sculpture itself, weather conditions, and complex neural network algorithms. The sculpture is modeled like a radio, from which 144 fine rods emerge, ranging in height from 4 – 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound.

Inside the monument is a computer with neural networks and piezoelectric transducers that measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such that just like the music, the variations are endless, and therefore it never repeats itself.

Credits
Campaign: Radio LETI BIT
Advertiser: Saint Petersburg Electrotechnical University
Advertising Agency: Decembrist, St.Petersburg, Russia
Production: Cooldown
Photographer: Sergey Melnikov

Credits
Advertised brand: The Museum of Memory and Human Rights
Advert title(s): The Memory Dial
Media: Radio
Advertising Agency: Wolf BCPP, Santiago, Chile
Agency website: http://www.wolfbcpp.com
Agency Twitter account: @wolfbcpp
Chief Executive Officer: Diego Perry
Executive Creative Director: Gonzalo Baeza, Mariano Pérez, Kiko Carcavilla
Creative Director: Nicolás Pérez
Digital Creative Director: Diego Quintana
Account Director: Claudia Guajardo
Art Director: Tomás Castro, Pablo Pacheco
Copywriter: Luis Moreno
Video Producer: Diego Fornazzari, Fernando Astudillo

Tags:
Right-wing politics, Chile, Museum of Memory and Human Rights, Human Rights Campaign, radio, Wolf BCPP, Santiago, The Memory Dial, Radio Campaign, Technology, Latest Technology Advertisements, Creative Technology Ideas, Latest technology news, Innovation, Radio Innovation, Digital

A bank, a radio station or even a restaurant
On average 54% of the respondents of the research conducted in August 2018 in Germany were aware that KLM is an airline. Amongst respondents younger than 30, this number dropped to only 37%. Respondents who did not know that KLM was an airline thought it was a bank, radio station or restaurant.

To counter this basic lack of knowledge about the brand in Germany, the ‘We are an Airline’ campaign was launched to drive awareness in a way that pushes the boundaries of traditional advertising.

The aviation-themed restaurant served KLM in-flight meals for free. The cash machine did not give any money but surprised people with a free flight ticket and showed them all the benefits of flying KLM. The radio station had a KLM band playing specially made KLM tracks, and KLM benefits were wrapped in fun KLM news items, commercials and a quiz.

“With our new campaign for KLM Germany, we have taken an insight and turned it on its head. We’ve made a memorable awareness campaign out of the misconceptions that the general public in Germany have around what KLM is” says Esther te Pas, Managing Director of DDB & Tribal Amsterdam.

“This isn’t the first non-traditional campaign we have made for KLM. In previous years we have offered KLM passengers an intelligent luggage tag with location-based tips that guided them through Amsterdam – in another instance, we encouraged random strangers at the airport to share a Christmas dinner to underline the fact that the airline genuinely cares for people.”

In addition to the experiential elements, the campaign also rolls out on a radio, online advertising and via social media throughout Germany. The campaign song ‘We are an Airline’ by The Flying Dutchmen which was made by DDB together with MassiveMusic Amsterdam will be released on Spotify this week.

Credits:
Client: KLM Royal Dutch Airlines
Campaign: We are an Airline
Product: KLM Deutschland, Natascha van Roode, Armelle de Cordoue, Nadja Daller Sturm
Agency: DDB & Tribal Amsterdam
Managing Director: Esther te Pas
Concept: Ed van Bennekom & Jasper Diks
Creative Director Art: Ed van Bennekom
Creative Director Copy: Jasper Diks
Producer: Jesse Houweling
Production Company: Who’s McQueen
Director: Jonty Toosey
Producer: Rainer Spix, Chirus Guder, Bian Tabar, Robert Leisewitz
D.O.P.: Bruce Jackson
Scanning: Lisette van der Lee
Off-line edit: DDB & Tribal Amsterdam
Editor off-line: Lisette van der Lee
On-line edit: Compound
Editor on-line: Compound
Geluidsstudio: MassiveMusic
Music: MassiveMusic Amsterdam

This article is about:
KLM, MassiveMusic, KLM Royal Dutch Airlines, KLM Deutschland, Natascha van Roode, Armelle de Cordoue, Nadja Daller Sturm, DDB & Tribal, Awareness Campaign, We are an Airline, Bank, Restaurant, Radio, Aviation, Germany, Creative Agency

In a digital infomercial created by Shackleton Group, people associated with the project express elaborate on the device. The infomercial showcases how easy it is to assemble the ONEMI Radio, and how people can use it in their times of need. The fact that radio communication can’t be taken down even in extreme circumstances is also emphasized in the digital promo.

We feel that the ONEMI radio is a device that will essentially make the lives of Chilean citizens better. It is an ideal example of how technology is bettering the world!

Credits:
Client: ONEMI (Oficina Nacional de Emergencia del Ministerio del Interior)
Agency: Shackleton Group

This technology campaign is about:
Digital Innovation, Radio, Radio Campaigns, ONEMI, ONEMI Radio, Chile, Shackleton Group, Technology, Innovative

The campaign seeks to deliver investor education messages through real-life human stories – stories of ordinary people who have had an impact on society and communities. Each of the stories is pegged to one investment pillar.

Speaking at the launch, Juzer Tambawalla, Director and Head – Marketing, Franklin Templeton Investments said, “These are stories about everyday Indians achieving something out of the ordinary. How did they do that? By having a goal, starting early, stepping up, staying resilient, seeking guidance and believing that it’s never too late to begin. We have sought inspiration from real-life individuals to draw parallels with each situation, in an effort to impart core values that we believe are instrumental while investing. Each story is an excellent example of how one can succeed by using these principles even with their own investments.”

Commenting on the launch, Balaji Vaidyanathan, Deputy Head – Marketing, Franklin Templeton Investments said, “The Reach for Better campaign draws inspiration from multiple dynamic backgrounds. It features a diverse set of individuals like a tech-savvy visually challenged person, a best-selling author who started as a domestic help, a successful transgender radio host who broke gender stereotypes, a young innovator transforming lives, an individual who revolutionized farming across the globe and a woman entrepreneur who triumphed against all odds. Each story is woven beautifully in a manner that talks about the importance of that tenet to one’s life, as well as investments.”

Talking about this partnership, Dhimant Parekh, CEO & Founder of The Better India says “As India’s only positive news platform, The Better India’s motto is to help the audience turn inspiration to impact. As a natural extension of this philosophy, The Better India and Franklin Templeton Investments have come together to tell stories about Indians who despite all odds have stayed true to their real purpose, reached for better, while making a massive impact in the lives of so many others.”

The first episode showcases the story of Kajal Brahmavar, the first transgender radio jockey from coastal Karnataka. From begging on the streets to becoming Karnataka’s first transgender RJ, Kajal’s journey has been nothing short of inspiring. Even though she faced a number of challenges in life and went through multiple highs and lows, she chose to stay resilient. Her never-give-up attitude is an inspiration for all.

It is this spirit of resilience that Franklin Templeton Investments and The Better India are celebrating through Kajal’s story. Whether in life or with your investments, staying resilient can help you #ReachForBetter.

The second episode in the series is the story of Shankar Chandrashekar – a 29-year-old techie who was born visually impaired and physically challenged. He works as an accessibility tester in a software firm, runs a YouTube channel that decodes the use of different applications for the blind, is a teacher for the visually impaired, and is also helping other people like him find the kind of freedom he has found.

Having left his hometown when he was just 3 years old, Shankar’s childhood may not have been the easiest but he consistently stepped up, faced all the challenges and learned to live independently. And now, with his never back down attitude, he is on a mission to help others like him also live an independent life!

About The Better India
The Better India is a disruptive tech-media platform that uses impactful storytelling to reach over 50 million people every month. We use the power of positive storytelling to showcase the journey of India’s most inspiring individuals. We drive our audience to turn this inspiration into impact! We are committed to showcasing constructive work being done in India and thereby advancing the impacted ecosystem at large.

This campaign is about:
Franklin Templeton Investments, Mutual Funds, The Better India, Storytelling, Blind, Visually Impaired, #ReachForBetter, Transgender, Radio, Reach for Better, Gender, Stereotypes, Best digital campaigns

Simply put, the idea is to place 10 renowned and beautiful art pieces alongside the highway which connects Dubai to Abu Dhabi, called the EE/11 Sheikh Zayed stretch, having a footfall of around 13000 commuters per day. When a vehicle approaches these billboards (which are essentially huge paintings), the drivers tuned into 100.5 FM, 91.6 FM or 95.8 FM will hear their usual radio broadcasts changed to the narration of the story of the painting they so passed. This is possible with the help of solar panel powered FM jammers. So you are essentially visiting a highway art gallery with your tour guide for the exploration being the FM channels.

Curated by TBWA\RAAD, this outdoor effort is no less than “work of art”. They have efficiently used technology and sentiments to draw out, what can be called, a least interested population. The insight of the campaign was that if they can’t generate traffic in their art museums, why not take the art museums to the traffic? And it worked. People were tempted to see what the highway had to offer and their radio insights further build the curiosity. The highway gallery was accessible as a part of the UAE Innovation Month till March 14. The portraits displayed on the billboards included ancient masterpieces, Renaissance paintings and modernist artworks as well.

The museum isn’t stopping in its endeavors anytime soon. Louvre Abu Dhabi is further planning collaborations with its French museum partners to have four unique exhibitions, as a part of governmental agreements. They are truly taking art beyond the four walls of a museum and making it accessible to the public at large.

Website: https://www.louvreabudhabi.ae/

Credits:
Walid Kanaan
TBWA\RAAD, Dubai, Chief Creative Officer
Fouad Abdel Malak
TBWA\RAAD, Dubai, Executive Creative Director
Brittany Sinde
TBWA\RAAD, Dubai, Copywriter
Clayton Needham
TBWA\RAAD, Dubai, Art Director
Alex Pineda
TBWA\RAAD, Dubai, Associate Creative Director
Joe Lahham
TBWA\RAAD, Head of Client Service
Angie Deliva
TBWA\RAAD, Dubai, Account Director
Albane Valtier
TBWA\RAAD, Dubai, Account Executive
Remie Nehme
TBWA\RAAD, Dubai, Strategic Planning Director
Rouba Asmar
TBWA\RAAD, Dubai, Head of Production
Mohammad Alkawas
TBWA\RAAD, Dubai, Design Finalizer
Camilo Rojas
TBWA\RAAD, Dubai, Motion Designer
Hazem Atieh / Ezzat Habra
TBWA\RAAD, Creative Services Managers
Sagar Mirchandani
Rama International, Project Director
Wafa Tajdin
Rama International, Producer
Amirah Tajdin
Rama International, Director
James Addey
Rama International, Director of Photography
Ameya Gupta
Rama International, Editor
Abdullah Dayem
Rama International, Radio technical lead
Mickdad Abbas
Rama International, Road Safety
Saad Khan
Rama International, Deployment lead
Tony Hertz
HERTZ Radio, Audio and Sound Design Specialist

This article is related to:
UAE, Innovation, Louvre Abu Dhabi, Travel, Radio, Radio 1 FM, Classic FM, Emarat FM, Creativity, Technology, Abu Dhabi, Leonardo da Vinci, La Belle Ferronnière, Piet Mondrian, Road Safety, Middle East

Credits
Advertising Agency: McCann Worldgroup, Delhi

The Indian Outdoor Advertising Association has launched an outdoor industry campaign to highlight the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by the veteran advertising photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This creative team had partnered a year ago to make the Cannes Lion winning effort ‘Hated by Some’ for Mumbai Mirror.

Credits:
Brand name: Indian Outdoor Advertising Association
Country: India
Category: Advertising & Communication
Agency: Taproot Dentsu, Mumbai
Country: India
Creative Director: Santosh Padhi
Creative Director: Agnello Dias
Photographer: Prashant Godbole

Credits:
Advertiser: Army
Agency: Karmarama
Executive creative director: Adam Kean
Chief creative officer: Nik Studzinski
Sector: Government/non-profit
Exposure: United Kingdom