Titan Raga has become synonymous with clutter-breaking and thought-provoking campaigns and has narrated compelling stories on the evolved Indian Woman. Staying true to their brand persona, the latest campaign by Titan Raga conveys a strong message on the choice of motherhood.

Reaffirming the campaign message of ‘Khud Se Naya Rishta’, the TVC emphasizes that motherhood is a desired choice and not a sacrifice. Conceptualised by Ogilvy, the ad film has been directed by Vinil Mathew of Breathless films.

The TVC is set at a beautiful baby shower. We see a young mother-to-be speak from her heart about the kind of mother she aspires to be. She starts off with the traditional things she will not follow, often defined by society as traits of a ‘good mother’. Rather, she appreciates her own mother for being unconventional – a woman who did not give up on her life, aspirations and passions. And for that very reason, her mother is her role model, teaching her to love her life as much as she will love her newborn baby.

Sirish Chandrashekar – Marketing Head, Titan watches said – “Titan Raga’s brand films have always reflected the Modern Indian woman’s progressive views through contexts that are relevant to her life. In this film, we explored the evolving codes of motherhood. It is about living your life fully, without being judged and knowing that being a mother is not a sacrifice, but a choice.”

Azazul Haque, Executive Creative Director, Ogilvy & Mather, said “In the new campaign, the Raga woman questions the established definitions of motherhood. We wanted to pick an insight, a subject of conversation that’s relevant to majority of modern Indian woman. The story of a young mother, inspired by her own mother who has redefined motherhood looked emotional, touching and yet an extremely strong narrative to communicate what Titan Raga stands for.”
Over that last few years, Titan Raga has become synonymous with the progressive mind-set of our modern Indian woman. The brand has addressed pivotal topics of discussion in the larger conversation about women and femininity like career, marriage and gender biases at the workplace with its #KhudSeNayaRishta, #HerLifeHerChoices and #BreakTheBias campaigns.

Credits
Agency:
Brand: Titan Raga
Created by: Ogilvy & Mather, Bangalore
National Creative Director: Rajiv Rao
Executive Creative Director: Azazul Haque & Mahesh Gharat
Creative Supervisor: Cynthia Unnikrishnan
Senior Vice President and Head of Advertising – South: Tithi Ghosh
Account Management: Sindhu Menon, Akshatha Poojari, Shivani Agarwal
Planning: Sreenesh Bhat, Abigail Dias
Agency Producer: Rajib Baruah

Production:
Production House: Breathless films
Director: Vinil Mathew
Producer: Swadha Kulkarni
Director of Photography: Ravi K Chandran
Music: Subhajit Mukerjee
Cast: Meher Mistry, Sreekanth Das, Purnima Rathore, Mayank Dwivedi
Post Production Head: Kunal Suvarna

With an objective to showcase the array of features inculcated in the latest offering from Titan, a user-related context was used to narrate the story of JUXT Pro.

Buy Now

The film is set inside an architect’s office where a team of young architects and their boss are in a meeting. As the protagonist is presenting to the team, his boss notices the JUXT Pro on his wrist and pauses his spiel to pay him a compliment; “Hey, Nice watch”. The orderly colleague with him agrees with the boss and responds with the same remark. Upon this, the protagonist appears to have stopped mid-presentation, being credulously miffed at the fact that someone; anyone thinks that it’s a “watch”. With enthusiasm and swagger, he shows the team what this “watch” can do. He animatedly pulls out feature on feature throughout the film, as the unsuspecting boss and colleague look increasingly stumped. Satisfied that he has sufficiently proved his point he goes back to his presentation, when another colleague walks in and offers him the same compliment on the watch. The boss and colleague exchange a glance, while he seems mildly resigned to explaining the watch features again.

Elaborating on the concept behind the JUXT TVC, Sirish Chandrashekar – Marketing Head, Titan Watches says, “Today’s young Indian is obsessive about his technology. Titan JUXT Pro is the smartwatch that does it all – helps him manage his calls, messages, appointments, while also enabling his creative side through the unique features of controlling camera, storing and playing music etc. This film is single-minded in showcasing how loaded the watch is, in an endearing manner.”

“Titan JUXT Pro is not just a product, it’s an idea. So all we tried to do is present that idea in the simplest, yet insightful way. And we thought of the insight of how tech-lovers get offended when others do not know the value of their techy possessions. We kept the storytelling simple because we wanted to celebrate the Titan JUXT Pro – a product which is an idea and not just a watch” says Azazul Haque, Executive Creative Director, Ogilvy & Mather.
Designed for the modern multi-faceted man, Titan JUXT Pro offers an array of features to keep him connected, informed and in-touch with his interests. The ad film communicates these stunning attributes of the product and presents JUXT Pro as the smarter smartwatch. Titan JUXT Pro is available in two variants – Matte Black and Steel Black, which are both priced at Rs.22,995.

Credits

AGENCY:
Created by: Ogilvy & Mather, Bangalore
National Creative Director: Rajiv Rao
Executive Creative Director: Azazul Haque & Mahesh Gharat
Senior Creative Director: Mukesh Kumar
Senior Vice President and Head of Advertising – South: Tithi Ghosh
Account Management: Sindhu Menon, Akshatha Poojari, Shivani Agarwal
Planning: Sreenesh Bhat, Easo John
Agency Producer: Rajib Baruah
PR Agency: Rediffusion/Edelman India
Exposure: TV, Digital, Print and Outdoor

PRODUCTION:
Production House: Good Morning
Director: Shashanka Chaturvedi
Executive Producer: Vikram Kalra
Producer: Robin D’Cruz
Director of Photography: Jason West
Music: Subhajit Mukherjee
Cast: Tanmay, Denzil, Vishrut
Post Production Head: Bharat Arote

Mentos Sour Marbels are really really sour.

Credits:
Advertising Agency: Ogilvy, Mumbai, India
National Creative Director: Rajiv Rao
Creative Directors: Elizabeth Dias, Srreram Athray
Art Director: Farid Bawa
Copywriter: Vinay Singh
Illustrator: Deelip Khomane
Digital Artists: Uday Kinloskar, Deelip Khomane

We must come together and end this injustice once and for all. Sign the petition to ban the sale of acid to common people who have no use for it. Acid does not belong in homes, schools and hospitals. There are various alternative and safer methods to clean your homes and it is time to let our Government know that we will no longer accept easy sale of acid.

Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia said, “An acid attack is a heinous crime and every attempt should be made to prevent such attacks. Make Love Not Scars is an organisation committed to persuading the government to pass legislation which prevents open sales of acids. Ogilvy is proud to participate in this cause and has created this commercial with a victim who agreed to participate in generating awareness and support. Ogilvy will continue to contribute to this cause to impact results that lead to safety of people and women in particular.”

Come, sign the petition to join our cause. It is more urgent than ever before for our Government to ban over-the-counter sale of acid.

SIGN THE PETITION HERE

Beauty Tips by Reshma: How to get perfect red lips

Learn the right way to wear red lipstick and get that perfect pout every time! Enjoy!

How to get rid off dark spots naturally.

Getting a spotless look was never so easy!

How to apply eyeliner

Follow this quick and easy tutorial – you’ll soon apply eyeliner like a pro!.

Christmas Carol by Reshma

Credits:

Chairman & Creative Head, Ogilvy South Asia: Piyush Pandey
National Creative Director, Ogilvy India : Rajiv Rao
Executive Creative Directors, Ogilvy Mumbai: Kainaz Karmakar & Harshad Rajadhyaksha
Creative Group Heads & Copywriters: Ogilvy Mumbai: Harshik Suraiya and Geetanjali Jaiswal

Credits:
Campaign: #ForASister – The Gift She Deserves this Rakshabandhan.
Client: Postpickle.com

Postpickle Team:
CEO: Varun Malhotra
Creative Head: Sumel Brar

Agency: Ogilvy & Mather
Chairman: Piyush Pandey
CCO: Rajiv Rao
ECDs & Copywriters : Kainaz Karmakar & Harshad Rajadhyaksha
Account Management: Abhik Santara, Dushyant Kumar, Neha Shetty, Mohit Patti
Production House: Corcoise
Director: Vishwesh Krishnamoorthi

Credits:
WWF / NCPA: See what you save
Advertising Agency: Ogilvy, Mumbai, India
National Creative Director: Rajiv Rao
Executive Creative Director: Zenobia Pithawalla
Creative Director: Mihir Chanchani
Art Director: Jitendra D Patel
Copywriter: Arshad Shaikh
Artist: Arthat Studio
Director: Janantik Shukla
D.O.P: Suman Sahu
Associate Camera: Vidya Nath Bharti
Production: Rang Films
Editor: Rishi Chandana
Online Editor: Suraj
Music: Premiumbeat.com