Rape – Campaigns of the World

UN Women: #NoMoreSexualViolence

YWwV268TPqrxQUV5 — Mon, 09 Dec 2019 03:23:55 +0000

In the Latin America and the Caribbean region, 1 in 3 women has suffered physical and / or sexual violence at some time in their lives. #NoMoreSexualViolence by UN Women

The aim of this campaign is to call to action and to make society aware to deal with the problem of sexual assault, expecting to promote changes in attitudes and behaviour of men.

Credits
Advertising Agency: McCann Worldgroup
Campaign: #NoMoreSexualViolence
Advertiser: UN Women

Tags:
Sexual Violence, Physical Violence, McCann Worldgroup, #NoMoreSexualViolence, UN Women, Rape, Sexual Assault, Women Empowerment, Violence against women, Gender-based violence, ONU Mujeres, Human trafficking

People Opposing Women Abuse – Life Sentence, Print campaign created by agency Joe Public

YWwV268TPqrxQUV5 — Sat, 27 Jul 2019 15:09:03 +0000

In South Africa, everyone knows that a rape conviction carries a life sentence for the perpetrator. What many do not realise is it is psychologically also a life sentence for the victim who has to constantly relive the ordeal. It is only through counselling that victims can free their minds and escape the mental prison they have been incarcerated in. With one in four women falling victim to rape in South African, it is a very mainstream problem. Print Campaign by People Opposing Women Abuse

Credits
Client: POWA (People Opposing Woman Abuse)
Account Management:
Amber Mackeurtan, Asbo Ofori-Amanfo
Agency: Joe Public
Agency Art Director: Zamani Ngubane, Assaf Levy
Agency Producer: Tammy Chetty
Art Director/Stylist: Carioca Studios
Brand Representative (Client): Jeanette Sera, Palesa Mpapa
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Creative Director: Assaf Levy
Executive Creative Director: Roanna Williams
Photographer: Carioca Studios
Regional Agency Group: Joe Public United
Writer: Assaf Levy, Zamani Ngubane
Traffic: Michele Lazarus, Kim Day

Tags:
Joe Public, People Opposing Women Abuse, POWA, Print advertising, Creative Print Ads, Print Campaign, Creative Advert, Rape, South Africa, Art Direction, Advertising, Photography

Comme il faut – #Sheaskedforit cleverly shams the links between women clothing and rape

YWwV268TPqrxQUV5 — Sat, 10 Jun 2017 07:25:12 +0000

The “She was asking for it” collection from the Israeli brand Comme il faut of clothing with slogans and remarks that link women clothing and rapes highlights the hypocrisy of people who relate rapes to clothing. No woman ask for sexual assault or rape. The advertisement very importantly takes the attitude of blaming the victims.

The Israeli brand comme-il-faut cleverly attacks all the people who make an absurd correlation between clothing and sexual assaults. The sarcasm with which they put slogans with each type of clothing is commendable. It highlights that women never invite rapists. No matter what they wear!

It is a thought provoking advertisement that shames everyone who links women clothing with rape. Gefen Team has managed to use creativity and sarcasm with simplicity to bring out a very sensitive yet important issue.

Credits:
Advertising Agency: Gefen Team, Israel

Video Related to:
Women rights, Rape law, rapist, sexual assault, Rape, women clothing, hypocrisy of people, Israeli, comme il faut, thought provoking advertisement, creativity, and sarcasm, GefenTeam, Israeli fashion brand, feminist agendas, Comme Il Faut’s stores, Association of Rape Crisis Centers in Israel, Marketing Ads, Digital Campaigns, Advertising Agency

The Survivors Trust – The most provocative fashion show ever to provoke society

YWwV268TPqrxQUV5 — Thu, 30 Mar 2017 12:10:17 +0000

The Survivors Trust created ‘guilty clothes’ project to show society that neither the clothes nor the girl wearing them should be condemned for being raped, and to help victims overcome their fears and feel able to contact rape help centres. these are real stories about real girls and how they were dressed when they were raped. take a look, and then ask yourself: Are they guilty?

#guiltyclothes #Rape #Victims #FashionShow

The Survivors Trust: The Guilty Clothes collection was created in order to provoke society…

More information about our project are available at guiltyclothes

If one of your friends or acquaintances, female or male, tells you that they have been raped, be sure to offer them support, tell them about the rape victims help centre, and give them this phone number.
0808 801 0818

Credits:
Advertiser: The Survivors Trust
Advertising Agency: Marvelous, Moscow, Russia
Chief Creative Officer: Artem Sinyavskiy
Creative Group Head: Marat Shakirov
Strategy: Bulat Ayupov
Copywriter: Alina Dmitrieva
Art Director: Elisey Soloviev
Designers: Svetlana Solovieva, Kristina Koroleva, Margarita Nikolaeva
Additional Credits: Zarya Production, Yana Sadovnikova, Irina Stroeva

PETA campaign shows how animal torture is equivalent to the pain of rape victims

YWwV268TPqrxQUV5 — Sun, 13 Nov 2016 07:11:54 +0000

In one of the most heart-touching advertising campaigns by People for the Ethical Treatment of Animals (PETA), many women come up and describe the feelings of an animal which is equivalent to that of rape. It is an interesting digital campaign because it shows that animals should also be treated as living beings. Torturing them for the meat and dairy industry is an atrocious practice that needs to be stopped immediately.

It uses some creative advertising ideas by asking women to express the feelings of the animals. From the very beginning, the creative advertising agency thought about making it ambiguous by starting the video by women expressing their feelings and then talking about animals towards the end of the video. Hence, drawing parallels between how humans and animals feel.

“Women Explain What Rape Feels Like for Animals in the Food Industry”

Recently, the advertising campaigns also aim to develop viral videos so they try to advertising and marketing news for gaining mass popularity and support. This video is also best social media campaign because it has the potential to reach out to the public and put out this message that touches their hearts directly. The video beautifully brings out one of the biggest concerns about animal torture out in the open. There are many non-vegetarians in the world who consume the great amount of meat or diary without realizing how the meat comes to their plate.

This interesting ad campaign by PETA is giving a voice to these innocent animals and spreading the message about animal torture which has been existent for a long time but a lot of people don’t even seem to know about it.