Their millions of volunteers are a true light among the darkness. They sincerely thank them for their immense compassion and courage. Those we can call heroes.

Credits
Brand: Red Cross
Campaign: Thanks Volunteers
Advertising Agency: Lola Normajean, Lisbon, Portugal
Creative Director: Leandro Alvarez
Creative Director: Caio Leska
Art Director: Pedro Martoli
Art Director: Luis Ferreira Borges
Copywriter: Fabio Loureiro
Copywriter: Caio Leska
Illustrator: Patricia Mariano

The backpacks are not only kid friendly in terms of its visual appearance but also gives a sense of security and assurance while fighting through the ordeals of their daily sustenance.

The following things make the advertisement rejoicing as well as promising for viewers
1.Little kids are encouraged and motivated to go to school safely
2.They seem to enjoy using the backpack
3.It shows the initiatives taken by small companies and red cross in improvising the lives of kids

JWT Colombia’s brilliance in designing the ad is very evident because it shows all the concerns of the children visually with actual facts. The role of Luki and Red Cross are also highlighted in the right way and the message comes across to the audience in a very crisp manner.

Credits
Award Won: Cannes Lion
Client: Luki
Advertising Agency: J. Walter Thompson, Colombia
Chief Creative Officer: Rodolfo Borrell
Executive Creative Directors: Claudia Murillo, Miguel Andres Norato
Creative Directors: Diana Triana, Diego Contreras Jaramillo
Copywriter: Camilo Mateus
Art Director: Carolina Parra Garces
Account Director: Andres Sanmartin
Director of Industrial design: Juan Sebastian Sanches Jimenez