India Gate Rice – India Dega Aashirvad

Pick your design

4 exclusive designs, each inspired by the country’s rich heritage

The Regal Rouge
Inspired by the revered traditions and customs upheld across the northern states of India, this regal design captures the essence of the vibrant, energetic and colourful North Indian wedding.

The Enchanted Jute
Taking inspiration from the royals of western India, this opulent design pays homage to the ancestral wedding traditions that have been passed down through generations and are practiced in every ceremony seen in this part of the country.

The Elegant Ivory
Like the majestic ways of the southern states, this design encompasses the glamour, sophistication and family values. The elements used are specially created to illustrate ancestral jewellery, that is customary to be passed down to the bride to be at every wedding ceremony.

The Marigold Mirage
Simplistic, sophisticated, serene and soulful, just like the eastern cultures of this great nation. This design is minimalistic and representative of what this part of the country chooses to focus on – deep seeded values and ancestral traditions.

Credits
Advertising Agency: The Classic Partnership, Dubai, United Arab Emirates

Tags:
Ambient, United Arab Emirates, Food, Religion, India Gate, VMLY&R, India Gate Foods, The Classic Partnership, Indian Culture, India Dega Aashirvad, Hunger Campaigns, India Gate, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Best Innovative Campaigns, India Gate Rice

We believe that the larger takeaway from this campaign should be that there’s an urgent need (more needed than ever) for everyone today to be tolerant and respectful of each other’s culture, religion, caste, sex, and whatever form of identity one has or believes in.

If we take a look into the books of history, the #TakeAKnee campaign didn’t start recently. It took roots in the US twelve months back when former San Francisco 49ers quarterback Colin Kaepernick went down on his knees as the national anthem of his country began to play. He did it to show his stance against the discrimination on the basis of racism. And thus, began the #TakeAKnee movement that struck a chord of solidarity amongst the people of the United States. Hertha Berlin or Hertha BSC has played an instrumental role in making the movement a hit in Europe with the help of players’ and coaches’ images that show them down on their knees with arms placed together. It surely wants to propound more awareness on the tolerance issue.

Hertha BSC stands for tolerance and responsibility! For a tolerant Berlin and an open-minded world, now and forevermore! #TakeAKnee #hahohe pic.twitter.com/spZvRSGVxQ

— Hertha Berlin (@HerthaBSC_EN) 14 October 2017

Hertha BSC is a German football club located in Berlin’s Charlottenburg. It plays in the Bundesliga, the top-tier of German football. Hertha BSC advocates the principles of tolerance and accountability. Bundesliga has already begun and here is what Hertha BSC had tweeted as its home players knelt in the form a human chain in the Olympiastadion before the game began, “For a tolerant Berlin and an open-minded world, now and forevermore.”

Credits
Advertising Agency: Jung von Matt, Germany
Managing Director: Raphael Brinkert
Creative Director: Zoran Drobina
Art Director: Michael Hülsbeck
Copywriter: Mattias Jahn
Client Service Director: Holger Hansen
Project Managers: Janik Lindenblatt, Yannick Maser
Marketing: Paul Keuter, Daniel Schmid

Tags:
Hertha Berlin #TakeAKnee, Experiential, Germany, Sports, Hertha, Jung von Matt, Digital, Awareness Campaign

Stayzilla is now encouraging people to Open Up their homes, surpass geographical barriers, welcome diverse cultures and experiences into their homes, because bonding knows no language, religion or region.

As a country, hosting is not an alien concept to them. They have been practicing the art of hospitality for ages. As a brand, they believe it’s time to rekindle this practice, sustain and treasure it.

This film marks the beginning of their endeavor.

#MakeRoomForSomethingNew

Stayzilla – Make Room For Something New

Credits:
Written and Directed by: Thiagarajan Kumararaja
Voice: Gautam Vasudev Menon
Cinematography: Jeeva Sankar
Production Designer: Gopi Prasannaa
Art Director: Nindan
Animator: Udaya
Art Assistants: Adheesh, Parthiban Shankar V Kumar
Editing: Satyaraj Natarajan
Executive Producer: Swathi Raghuraaman
VFX Supervisor: Aravind
Music Director: Ghibran
Assistant Camera: Saravanan
Production House: Tyler Durden and Kinofist
Colorist: Balaji Gopal
Sound FX: Koothan, Suren
Sound Engineer : Tapas Nayak
Costumes: Manju Bhargavi