Renault has helped create the first 100% electric town by giving every household in the town of Appy in the Ariege region of France a New ZOE to experience for three years in a pioneering new scheme to prove electric mobility can be suitable for all.

However, it’s not as straightforward as it first appears. Appy, situated in the Ariege region in the south of France, is one of the most isolated towns in the country. That shouldn’t be an obstacle though, as the New ZOE’s 245-mile range and broad charging capabilities will help demonstrate that it’s easier than ever to move to electric vehicles and that it’s not just the reserve of those living in urban areas.
With New ZOE’s strong sales climbing since its introduction earlier in 2020 and with more than 100,000 models on the road across Europe, it’s already proving to be a hit among a range of buyers. In the remote rural town of Appy, all households receiving a New ZOE will be provided with a home charger – just like all customers in the UK – and there will be a public charger for the town. When plugged into a DC charger, the New ZOE’s 52kWh battery can be charged to 90 miles of range in just 30 minutes.

Appy residents will run the ZOEs for three years, sharing their impressions and experiences with Renault, in a first-time scheme that will likely inform and help understand the way customers interact with and use electric vehicles for daily use. If the inhabitants of one of the country’s most isolated towns can adopt an electric way of life, it’ll prove that everyone can. That also means the myths around buying and running an electric car can be dispelled once and for all.

With the electric vehicle market tripling in the first quarter of 2020, there’s no better time to switch to electric, and the new Renault ZOE delivers an impressive 245-mile range, the latest infotainment technology and DC fast-charging capability, the result of being at the forefront of the electric car market and innovation for the last eight years.

The New ZOE is the culmination of those eight years of EV success, winning multiple awards despite only being on sale for a matter of months, with healthy order banks bucking the trend of the broader market.

Appy residents – along with regular ZOE owners – will be benefitting from a range of advanced features that come as standard on one of the New ZOE’s several attractive trim levels. This includes recycled seat material on selected models, a 10-inch TFT Drivers Instrument Display, intuitive EasyLink touchscreen infotainment systems in a range of screen options up to 9.3 inches in size, and a suite of Advanced Driver Assistance Systems to ensure driving a ZOE is as comfortable and safe as possible.

It’s never been easier to buy a New ZOE. With the Renault Virtual Showroom, customers can research their purchase from the comfort of their home via a one-to-one appointment with a Renault guru. At the same time, the Online Stock Reservation tool enables potential buyers to browse a range of New ZOE models available to drive away in a matter of days. Finally, the Remote eSign Portal enables swift and easy finance agreements and signing, again, all from the comfort of home.

Available online and in Renault retailers, the New ZOE is available until the 30th September with £1,000 off as part of its Switch incentive, meaning the ZOE i Play R110 Z.E.50 can be yours for as little as £279 per month with a £2,250 customer deposit on a 2-year 0% APR PCP plan.

All New ZOE models also come with a free home wallbox for faster home charging, 5-year, 100,000-mile warranty including three years’ roadside assistance and 8-year, 100,000-mile warranty on the battery.

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Credits
Brand: Renault
Product: Renault Zoe
Advertising Agency: Publicis Conseil, Paris, France
President overseeing the creativity: Marco Venturelli
Executive Creative Director: Marcelo Vergara
Copywriter: Guillaume Sabbagh, Corentin Salignat
Art Direction : Corentin Salignat, Guillaume Sabbagh, Marine Badel
Account Director: Guillaume Foskolos
Account Managers: Gaëlle Morvan, Laurent Enet, Margot Zandonella
Strategic Planning: Didier Tavares
Digital Manager : Jérôme Goldman, Laura Ceylan
TV Producer: Nelly Cohen
Process Manager: Claire Diot
Director: Emmanuel Le Ber
Chief Operator/DOP: Emmanuel Bernard
Production Company: BIG
Producer: Pierre Rambaldi
Production Director: Nicolas Avram
Post-Production Director: Natacha Dolard
Account Director: Vincent Renonciat
Managing Director Fuse France: Bertrand Nadeau
Account Manager: Barbara Fleury

This campaign is about:
Publicis, France, Renault, Automotive, Wallbox, Smart electric car charging stations, Electric car chargers, Electric vehicle, Electric Car, OOH, Marketing, Direct Marketing, Experiential campaign, Electric vehicle village, Appy

Renault Kangoo, the most popular Van/MUV amongst Argentinian workers, was thoroughly reinvented after 20 years of maintaining the same standards. And just in time to be able to take part of the greatest transformations of the working world: many jobs from the past have disappeared and we must get ready for jobs that haven’t been created yet.

In fact, recent studies confirm that 60% of the present job positions in Argentina could end up being automated in the mid or in the long term.

Based on this reality, Publicis Buenos Aires created “Robots”: A multi-platform campaign that shows how Argentinian workers and also the New Kangoo adapt when facing the future.

Because, even though a robot can lift more boxes and an architect-armbot can draw more accurately than humans, when these gadgets break down, someone will have to repair them, and that will be the time for a person using his wits and his New Renault Kangoo to save the day.

The campaign includes a theme song, “We reinvent ourselves”, starring repairing technicians, picking up broken down machines and taking them to their workshops. And other two commercials, “Toasts” and “Dog”, exploring the possible setbacks arising from living with these gadgets.

Credits-
Client: Renault
Product: New Renault Kangoo
Agency: Publicis Buenos Aires
Country: Argentina

Executive Creative Director: Fabio Mazia
Creative Director: Francisco Bledel / Bruno Barbosa
Copywriter: Mauro Ribot
Art Director: Javier Agena Goya
Production Company: Landia
Director: Andy Fogwill y 1985
Production: Ludmila Herms
Executive Production: Adrián D´Amario y Diego Dutil
Post Production Company: Pickle
Music: Fernando Martino

This Campaign is about:
Multi-platform campaign, Renault Kangoo, Technology, Publicis Buenos Aires, Renault, Automotive, Innovations

Specially designed with dual tone colour combinations in mind, it comes with a range of exclusive themed personalisations. This is accentuated by CAPTUR’s signature Innovative Lighting System and state of the art technology like the One Integration which intuitively connects the car and driver.

Mr. Virat Khullar – Head of Marketing, Renault India said…

“We are one of the youngest Auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best.

The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV”.

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi.

The ad film has been directed by Matthias Berndt and features Ranbir Kapoor. It showcases the Captur’s irresistible style and looks, with movie star Ranbir Kapoor getting mesmerised by the Captur.

Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi said “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”

Vivek Kumar Duggal – Senior Vice President, Law & Kenneth Saatchi & Saatchi says, “The Captur with its refined good looks exudes a sense of style and sophistication. Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.”

The Captur is available in Diesel and Petrol and introductory price starts at 9.99 lakh ex-showroom price all India.

Credits:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Thomas George, Divakar Shetty, Rishabh Dave, Srijith Nambiar
Sr. Vice President: Vivek Kumar Duggal
Account management: Pritish Nathaniel, Vinid Venugopalan, Nikhil Kamat, Pushpaanand Natrajan
Production house: 100 frames
Director: Matthias Berndt

This Article is related to:
Renault, India, Law & Kenneth Saatchi & Saatchi, 100 frames, Auto brands, Renault CAPTUR, premium class cars, SUV, Best SUV’s, technology, Automotive ads, automobiles, Matthias Berndt, Ranbir Kapoor, Brand TVC, Product Campaign

Diwali is a time for homecomings, when families and friends come together to celebrate. But spare a thought for those who can’t make it home for Diwali. #DrivingSmiles

On Diwali day, Renault paid a visit to the FMS campus. The otherwise bustling campus was deserted, with just a handful of students still in the hostel. A host went around the campus handing out invitations to a surprise Diwali party. The students were given 10 minutes to get ready, before being ushered into a fleet of waiting Renault KWIDs and driven to a grand party arranged specially for them.

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Credits:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Srijith Nambiar, Thomas George, Sandeep Salunkhe
Sr. Vice President: Vivek Duggal
Account management: Shazia Shaikh, Kartik Nikam, Vaishali Upadhyay
Head of films: Vijay Kumar Vigamal
Directed By: Vishal Gupta
Production house: Colonial Films

This Campaign is related to:
Autos, Vehicles, Diwali, Renault, FMS campus, India’s top 5 Business schools, Renault KWID, Best Diwali Campaigns, Advertising, On ground Campaigns, Driving Smiles, Automotive ads, Law & Kenneth Saatchi & Saatchi, creative agency, Delhi University, #Renault #Diwali, Renault #DrivingSmiles, #Diwali2017, Colonial Films

The account which was won following a multi-agency pitch / discussions, will be handled by the agency’s Mumbai office. The agency will be responsible for the integrated communications mandate of the brand.

With experience spanning over 30 years and expertise that successfully manages over 30 resorts across India, Sterling Holidays now plans to redefine the holiday and leisure hospitality space.

Commenting on the win, Anil S Nair – CEO and Managing Partner, Law & Kenneth Saatchi & Saatchi India says, “Sterling Holidays is a leading holiday company in India with diverse vacation options for the avid traveller. They are at a stage where they are infusing a fresh perspective to holiday experiences in the country. We are very excited to partner them to chart out the next chapter of exciting holiday experiences for the Indian customer.”

Peshwa Acharya – Chief Marketing Officer, Sterling Holiday Resorts Limited adds, “We are in the business of creating Experiential Holidays for our guests. Consumers today want holiday experiences that go beyond great rooms, outstanding locations and wonderful food, and that is what we would provide. In line with this, we found L&K Saatchi & Saatchi’s strategy and approach in sync with our brand ethos and believe that their innovative ideas will enable us in creating impactful brand communication. We are excited to have L&K Saatchi & Saatchi as our creative partner.”

About Sterling Holiday Resorts Limited:
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India. Sterling was incorporated in 1986 with the vision of delivering Great Holiday experiences to Indian Families. To achieve this vision, the company pioneered Vacation Ownership in India and set about building a network of leisure resorts at some of the best holiday destinations in India. Currently, Sterling has 29 resorts located in Agra, Anaikatti, Corbett, Daman, Darjeeling, Dindi, Dharamshala, Gangtok, Goa, Kanha, Karwar, Kodaikanal, Kufri, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sariska, Shirdi, Thekkady, Wayanad, Yelagiri and Yercaud. The company also has 16 additional sites where it plans to add new resorts in the coming years.

Sterling Holiday Resorts Limited is now a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services company. TCIL is a part of Fairfax Financial Holdings Limited, a $38.2 billion global investment and insurance holding company, headquartered in Toronto, Canada. Fairfax’s portfolio of companies includes several well-known global companies in the insurance, re-insurance and restaurant chains sectors. In India, Fairfax has a majority holding in TCIL, and has also co-promoted ICICI Lombard. In 2012, through its Indian investment business, Fairbridge, Fairfax stepped up its pace of acquisitions commencing with TCIL, and subsequently Ikya Human Capital Solutions (now Quess) and in 2014, Sterling Holidays Resorts Limited. Most recently Sterling Holidays acquired ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

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This Article is related to:
multi-agency pitch, Sterling Holiday Resorts Limited, L&K Saatchi & Saatchi, travel, Thomas Cook, Law & Kenneth Saatchi & Saatchi, P&G, Renault, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, HSBC, Thomas Cook, Idea Cellular, Kalyan Jewellers, Kent, Exide Life Insurance, Brand News, Advertising Agency, Creative Agency

Publicis Argentina developed for Renault the case based on the second stage of the digital campaign “Renographies II”. After a successful first edition last year, this new stage explores the relationship of the users with the cars, under the guidelines of his new identity “Passion for life”.
This second stage of “Renographies” consists of 5 short films where consumers can identify themselves as part of the stories. In these “mini movies” the stories told, speak of people where vehicles play an important role at a given time in their lives. The participating models are: Duster, Logan, Sandero Stepway, Sandero R.S. 2.0, Duster Oroch and Twizy.

This new Renault brand campaign was developed for Latin America, and was shoot in 3 Countries: Brazil, Argentina and Uruguay with a total of 32 locations. The crew traveled more than 25,000 km and involved 300 people of different nationalities in the production during 16 days of filming. The entire campaign was developed by the advertising agency Publicis Argentina.

Credits-
Brand: RENAULT
Agency: Publicis Buenos Aires
Campaign: Renographies II
Country: Argentina
ECD: Fabio Mazia
Creative Director: Paula Kozub
Regional Account Director: Iván Pinzón
Production Company: Landia
Directors: Vellas, Lucas Shannon, Juli Fernandez
Executive Producer: Adrián D’Amario
Audiovisual Producer: Patricia Abelenda
PH Directors: Pierre de Kerchove, Javier Julia
Postproduction Director Coordination: Julián López Cóppola
Clients approval: Eric Pasquier/Marcelo De Carlo/Noel Castillo/Eugenia Guerra

Drive or Play – Renault Scénic with PSP Playstation.

Credits:
Advertising Agency: Publicis Roma, Italy
Executive Creative Director: Alasdhair Macgregor-Hastie
Creative Director: Patrizio Marini
Copywriter: Federico Russo
Art Director: Alessandro Izzillo
Photographer: Piergiorgio Rozza