Aguila: The Beer Cap Project

COTW — Sun, 26 Dec 2021 14:06:01 +0000

The AB InBev brewer has launched “The Beer Cap Project,” an initiative in which it’s letting other brands like Uber Eats, KFC, Papa John’s, the Hard Rock Café, Uber and Cabify put their own branded caps on bottles of Aguila.

Turns out it’s a responsible-drinking campaign. All the brands involved are food, water, or transportation brands. Food and water help mitigate the effects of alcohol, and brands like Uber and Cabify, of course, help you get home without driving after a night on the town.

What’s more, the caps offer discounts on products and services from the featured brands, making it more appealing to make good choices while drinking. This page shows the various caps and the offers underneath them.

The campaign was devised by MullenLowe SSP3.

“Each year, the beer industry spends billions of dollars to promote responsible drinking, but binge drinking is still a huge problem around the world,” says the agency’s chief creative officer, Carlos Andrés Rodríguez. “Experts have found that consuming water while out, eating, and going home earlier are all ways to drink responsibly, so we wanted to do something that has never been done before and remove Aguila’s logo from the caps and give this space to other brands.”

Credits
Client: AB InBev / Aguila Beer
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Campaign: The Beer Cap Project
Awards: The One Show – Gold Pencil
Tags: beer Ads, Alcoholic drink, Alcohol advertising, alcoholic beverages, Alcohol ads, digital marketing, Best Alcohol Ads, Best Outdoor Ads

Bad Boy wine: So here’s to responsible voting and responsible drinking

COTW — Wed, 19 Jun 2019 18:16:36 +0000

Right before the Ukrainian presidential election, Kyiv-based creative agency Banda launches a print campaign ‘Thankfully, wines get better with age’ for Bad Boy wine and spirit store.

Now it is a perfect time for Ukrainians to remember what happens if one does not vote responsibly. If only parents knew what future brings to their cuties, they would probably switch to winemaking instead of raising a monster.

So here’s to responsible voting and responsible drinking.

Credits
Brand: Bad Boy wine
Campaign: Thankfully, wines get better with age
Advertising Agency: Banda, Ukraine
Creative Director: Alexandra Doroguntsova
Creative Director: Taras Dzendrovskyy
Art Director: Ilia Anufrienko
Designer: Nazar Mikhalkо
Senior Account Manager: Zhenia Dvoretska

Source

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Bad Boy wine, Ukraine, Ukrainian presidential election, Bad Boy Alcohol and Dictatorship

responsible drinking – Campaigns of the World

Aguila: The Beer Cap Project

The AB InBev brewer has launched “The Beer Cap Project,” an initiative in which it’s letting other brands like Uber Eats, KFC, Papa John’s, the Hard Rock Café, Uber and Cabify put their own branded caps on bottles of Aguila.

Bad Boy wine: So here’s to responsible voting and responsible drinking