Restaurant – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 26 Aug 2023 09:27:01 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Restaurant – Campaigns of the World https://campaignsoftheworld.com 32 32 KFC: Michelin Impossible https://campaignsoftheworld.com/ooh-campaigns/kfc-michelin-impossible/ Fri, 19 Nov 2021 06:07:06 +0000 https://campaignsoftheworld.com/?p=25204 Michelin Impossible by KFC, a quest started by Sam Edelman for a Michelin star for his Alice springs KFC store, Australia gained huge popularity as he knocked on the doors of Michelin, Paris

 

 

“We gave KFC’s most remote store owner a Facebook account, ghostwriter, media training, production crew, pan-agency support team, and a mission to get Kentucky Fried Chicken the ultimate symbol of food quality: a Michelin Star.”

There’s no higher accolade of quality in the food world than getting a Michelin Star. But Michelin hasn’t placed Australia on its culinary map yet, let alone any mainstream fast-food chain.

 

KFC Michelin Impossible, Campaigns of the world
 

“Our idea wasn’t about actually getting KFC a Michelin Star, but getting credit for making quality fried chicken – by associating ourselves with the well-known culinary prestige and status of the Michelin Guide.”

“But we needed to do this credibly. So we developed a believable narrative and carefully cast Sam, an incredibly charismatic KFC store owner that Australia would want to get behind because every Aussie loves an underdog story. You’ve seen Crocodile Dundee.”

“Independent research identified that simply reminding people that the letters KFC stood for ‘Kentucky Fried Chicken’ immediately improved perceptions of food quality. By referring to KFC’s chicken as Kentucky Fried Chicken, it conjured up notions of “care,” “authenticity,” and “expertise”. So the team needed to find a credible way to get this new (but old) brand name out there. Yet a traditional campaign that just told people that KFC is short for Kentucky Fried Chicken would be a bit banal, and potentially KFC just talking to itself. We needed to do something crazy enough that Aussies would take notice of.”

So the Michelin Impossible campaign’s bold strategy was to ditch traditional advertising and instead associate KFC with an independent symbol of food quality – the Micheline Guide – leveraging its credibility and influence to get Kentucky Fried Chicken the quality kudos it deserved.

Idea: “We devised a carefully crafted, social-first narrative to ensure our mission would be accepted and embraced by the Australian public. Authenticity was crucial. So even though the initial content was scripted and shot weeks before launch, the mission played out in real-time via a Facebook Group that appeared to be set up by Sam. The Facebook Group and all content were produced to look as if Sam was championing the mission alone. But it was a highly considered and professionally built content hub that also acted as a goldmine for journalists. We had a million ideas on where the mission would take Sam, planning multiple ways the story could play out. After a global swell of social (and earned media) support, we scored Sam in an improbable meeting with the International Director of Michelin Guides. We had a crew ready to capture the moment in Paris.”

#KFC #Michelinstar #MichelinGuide #Michelin #MarketingCampaign #Ad

Michelin Impossible campaign Recognitions
1 x Global Grand Effie
1 x Cannes Lion (Bronze)
2 x APAC Effies (Gold)
2 x IPA Effectiveness Awards (Best Small Budget, Bronze)
4 x Spikes Asia Awards (1 Grand Prix, 2 Gold, 1 Silver)
2 x London International Awards (Bronze)
4 x Caples Awards (1 Gold, 2 Silver, 1 Bronze)
2 x Webby Awards
2 x Clio Awards (1 Silver, 1 Bronze)
5 x Ad Stars Awards (3 Bronze, 2 Crystal)
1 x AWARD Award (Bronze)
1 x WARC Award for Effectiveness (Gold)
3 x Australian Effies Awards (Bronze)
5 x APAC SABRE Awards (incl. Best In Show)
1 x APAC Marketing Magazine PR Award (Gold)
Ranked #3 in Global SABRE Awards
CommsCon Awards Highly Commended
AC&E Awards Finalist
AdNews Awards Finalist
Featured in The One Show AsiaCreative Showcase
Featured in Directory Magazine

Credits
Client: KFC
Advertising Agency: Ogilvy
Product: Fast Food
Advertising Campaign: Michelin Impossible
Media: Key Media Channel – Social
Country: Australia

]]> Art For Foodies by DoorDash https://campaignsoftheworld.com/digital-campaigns/art-for-foodies-by-doordash/ Thu, 28 Jan 2021 10:55:37 +0000 https://campaignsoftheworld.com/?p=22797 DoorDash proudly celebrate the diversity of cuisines and cultures that uniquely make up America. Today they continue that celebration through Art For Foodies. Their first-ever bilingual campaign aimed to uplift Latin voices in both the restaurant and art communities.

They partnered with local Latin artists and restaurants in Miami to bring unique art to your door, all while supporting the vibrant community that keeps Miami alive.

Art For Foodies by Doordash

Here’s how it works:
Order authentic Latin dishes to own exclusive art: They’ve partnered with seven Miami-based, well-known Latin artists, to celebrate their respective heritages. By ordering authentic dishes from local restaurants, customers can acquire unique local art. For example, a Peruvian restaurant will feature art from a Peruvian artist.

Credits
Advertising Agency: We Believers
Campaign: Art For Foodies
Client: DoorDash

]]> McDonald’s: Welcome to McClassroom https://campaignsoftheworld.com/digital-campaigns/mcdonalds-mcclassroom/ Sun, 08 Nov 2020 17:06:31 +0000 https://campaignsoftheworld.com/?p=21270 McDonald’s in the Philippines has thrown its considerable weight behind child education in the country with a lovely idea that saw the opening up of their closed party restaurant areas to teachers. The Philippines is in one of the world’s longest lockdowns. The school year opened this October to the harsh reality of distance learning. With inadequate internet coverage in the country and cramped conditions at home, teachers are struggling to make this work. Meantime, quarantine protocols prohibit public gatherings and restrict dine-in services. So McDonald’s party rooms remain empty. McDonald’s and Leo Burnett Group Manila transformed them into McClassroom. The party rooms became quiet, sanitized spaces for teachers to conduct virtual classes or develop teaching modules. Over 220 McClassrooms were opened all over the country to serve hundreds of teachers. This aptly coincided with National Teachers’ Month. Each teacher who registers with participating stores can reserve a timeslot and spend up to four hours in a McClassroom. Morning and afternoon timeslots can accommodate two persons each, with teachers getting free McCafé coffee, virtual backgrounds for video calls, and use of WiFi.

McClassroom by McDonald's

Credits
Advertising Agency: Leo Burnett, Manila, Philippines

This campaign is about:
Innovation, Technology, Education, Marketing, Digital Campaign, McClassroom

]]> Burger King: Love conquers all https://campaignsoftheworld.com/creative-print-ads/burger-king-love-conquers-all/ Thu, 10 Sep 2020 16:25:54 +0000 https://campaignsoftheworld.com/?p=20615 Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes.

“Burger King has always stood for equality, love and everyone’s right to be just the way they are,” said Burger King Finland’s Brand Manager Kaisa Kasila. “The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too.

“The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald’s. We wanted to show that in the end, love always wins.”

Burger King - Helsinki Pride Week

Love conquers all - Burger King

The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s channels and restaurants around Finland during Helsinki Pride Week.

Credits:
Brand: Burger King
Campaign: Love conquers all
Agency Network: TBWA

This campaign is about:
Helsinki Pride Week, OOH, Print Advertising, Finland, Food, Love, Creative, Advertisement, McDonald’s

]]> 71st Republic Day Celebrations | The Digital World’s contribution to the Nation’s Pride https://campaignsoftheworld.com/digital-campaigns/71st-republic-day-social-media-campaigns/ Sat, 01 Feb 2020 05:24:20 +0000 https://campaignsoftheworld.com/?p=18508 India owes a lot to its constitution. Without the presence of this salient document, we would never be able to become the largest democracy in the world. Every year, on the 26th of January, we celebrate this document and remember the legends that created it. The Republic Day Parade in Rajpath presented by the armed forces of India is a spectacle that the whole nation feels proud of. However, the armed forces are not the only entities that celebrate Republic Day. The biggest brands of the country also pay their tributes in interesting and creative ways. This year was no different.

From pictures on social media to videos on major platforms, the Republic Day campaigns released by brands cover many bases. This year, monumental names like Lava, Hotstar Premium, Gatsby India, Taco Bell India, Zomato India, Parle Products, and many more put forward interesting narratives celebrating the Indian constitution and advocating for the common good.

All in all, many significant entities came forward to celebrate the 71st Republic Day of India in unique ways. We share their pride and wish to see India prosper with each passing day.

Gaana

Godrej – #TheLittleThingsWeDo

Tata Salt – #NamakKeWaastey

Indigo Music – Republic of Rap

ixigo – Train Mein Hai Swag

Orientbell Tiles – Salute Hands That Build India

Zomato

Pulse

Reliance Digital

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Reliance Digital wishes you a happy 71st Republic Day. . . . #Reliance #RelianceDigital #Tech #Technology #RepublicDay #DigitalIndia #Electronics #ElectronicProducts #Appliances #Gadgets #HappyRepublicDay

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Mercedes Benz

Dunkin Donuts

Girliyapa

Max Bupa health insurance

Hotstar Premium

Gatsby

Amazfit India

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Measure heart rate with a proud feeling of being an Indian. Wishing all the people a very Happy 71st Republic Day ???????? #RepublicDay #ProudIndian #AmazfitIndia #DilHaiHindustani #HappyRepublicDay #Freedom #Nation #Nationality ????????????????

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CEAT Tyres

Taco Bell

Dunzo

Cello Writing

Parle Products

GO Sport

Oven Story

Delhi Airport

Tags:
Republic Day 2020, Republic Day Social Media Campaigns, Fast food, restaurant, Republic Day campaigns

]]> KLM Airlines turns into a restaurant, a bank and a radio station in ‘We are an Airline’ campaign https://campaignsoftheworld.com/ooh-campaigns/klm-airlines-we-are-an-airline/ https://campaignsoftheworld.com/ooh-campaigns/klm-airlines-we-are-an-airline/#respond Tue, 13 Nov 2018 04:16:11 +0000 https://campaignsoftheworld.com/?p=14577 When asked ‘What is KLM?’, just a fraction more than half of the German population answered ‘It’s an airline’. In other words: about half of Germany’s population (to be exact: 46%) does not know the answer to the question of what KLM is. To make everyone aware of the fact they are the Royal Dutch Airlines, KLM worked with creative agency DDB & Tribal Amsterdam to create an experiential awareness and radio campaign called We are an Airline. For a number of days, KLM Airlines turned into what people believed it was: a bank, a restaurant, and a radio station.

KLM Airlines - We are an Airline

KLM Airlines - We are an Airline

KLM Airlines - We are an Airline

A bank, a radio station or even a restaurant
On average 54% of the respondents of the research conducted in August 2018 in Germany were aware that KLM is an airline. Amongst respondents younger than 30, this number dropped to only 37%. Respondents who did not know that KLM was an airline thought it was a bank, radio station or restaurant.

To counter this basic lack of knowledge about the brand in Germany, the ‘We are an Airline’ campaign was launched to drive awareness in a way that pushes the boundaries of traditional advertising.

The aviation-themed restaurant served KLM in-flight meals for free. The cash machine did not give any money but surprised people with a free flight ticket and showed them all the benefits of flying KLM. The radio station had a KLM band playing specially made KLM tracks, and KLM benefits were wrapped in fun KLM news items, commercials and a quiz.

“With our new campaign for KLM Germany, we have taken an insight and turned it on its head. We’ve made a memorable awareness campaign out of the misconceptions that the general public in Germany have around what KLM is” says Esther te Pas, Managing Director of DDB & Tribal Amsterdam.

“This isn’t the first non-traditional campaign we have made for KLM. In previous years we have offered KLM passengers an intelligent luggage tag with location-based tips that guided them through Amsterdam – in another instance, we encouraged random strangers at the airport to share a Christmas dinner to underline the fact that the airline genuinely cares for people.”

In addition to the experiential elements, the campaign also rolls out on a radio, online advertising and via social media throughout Germany. The campaign song ‘We are an Airline’ by The Flying Dutchmen which was made by DDB together with MassiveMusic Amsterdam will be released on Spotify this week.

Credits:
Client: KLM Royal Dutch Airlines
Campaign: We are an Airline
Product: KLM Deutschland, Natascha van Roode, Armelle de Cordoue, Nadja Daller Sturm
Agency: DDB & Tribal Amsterdam
Managing Director: Esther te Pas
Concept: Ed van Bennekom & Jasper Diks
Creative Director Art: Ed van Bennekom
Creative Director Copy: Jasper Diks
Producer: Jesse Houweling
Production Company: Who’s McQueen
Director: Jonty Toosey
Producer: Rainer Spix, Chirus Guder, Bian Tabar, Robert Leisewitz
D.O.P.: Bruce Jackson
Scanning: Lisette van der Lee
Off-line edit: DDB & Tribal Amsterdam
Editor off-line: Lisette van der Lee
On-line edit: Compound
Editor on-line: Compound
Geluidsstudio: MassiveMusic
Music: MassiveMusic Amsterdam

This article is about:
KLM, MassiveMusic, KLM Royal Dutch Airlines, KLM Deutschland, Natascha van Roode, Armelle de Cordoue, Nadja Daller Sturm, DDB & Tribal, Awareness Campaign, We are an Airline, Bank, Restaurant, Radio, Aviation, Germany, Creative Agency

]]> https://campaignsoftheworld.com/ooh-campaigns/klm-airlines-we-are-an-airline/feed/ 0 Heinz Irresistible Posts – Best way to like a post is to eat them https://campaignsoftheworld.com/digital-campaigns/heinz-irresistible-posts/ https://campaignsoftheworld.com/digital-campaigns/heinz-irresistible-posts/#respond Mon, 04 Sep 2017 16:51:48 +0000 https://campaignsoftheworld.com/?p=12003 Posts of food are the most common on Instagram. Millions of people around the world are always drooling over delicious photos of food. Heinz saw this as an opportunity and launched the campaign called ‘Heinz Irresistible Posts’ which became very popular in Brazil.

Heinz Irresistible Posts campaign

‘Now you don’t just like the post but also eat them.’ This was an interesting way to use geolocation to increase their popularity. By looking at the stories of local users, chef Santi Roig from Underdog Meat & Beer Restaurant made delicious burgers during lunch time for the Instagram followers. Taking this opportunity, Heinz used its packaging to deliver delicious food to people in the nooks and corners to make their brand more popular. It was a brilliant 2-hour advertising campaign launched by the ad agency Africa with the help of Facebook Creative Shop that became very popular in Brazil. With collaboration with local restaurants, it had some tremendous results.

Hence, the followers of Heinz in Brazil on Instagram were pleasantly surprised at lunch time by some irresistible and delicious food through #IrresistiblePosts.

They attempted to turn people’s cravings into reality so they can eat it with Heinz!

Credits:
Brand: Heinz
Website: http://www.heinzbrasil.com.br/
Campaign: Irresistible Posts
Advertising Agency: Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Ricardo Figueira
Creative Director: Alexandre Prado
Associate Creative Director: Alvin Shiguefuzi
Copywriter: Rafael Carvalho
Art Directors: Bruno Damiao, Marco Giuseppe
Design: Marina Cota
Special Projects Team: Monique Lopes Lima, Eliot Tosta, Aline Saraiva
Digital Producer: Mario Mendes
Agency Producers: Rodrigo Ferrari, Patricia Melito, Valdir dos Santos
Client Services: Paula Coelho, Luisa Vissotto, Barbara Sarquis
Media Team: Luiz Fernando Vieira, Francisco Custodio, Willian Aveiro, Douglas Oliveira, Bianca Navega
Planning Team: Rodrigo Maroni, Aldo Pini, Caio Queiroz, Fernanda Valeria Oliveira, Larissa Perroni
Community Managers: Milena Vieira, Veronica Bortoloto
Photographers: Vitor Manon, Raphael Savelkoul
Chef: Santi Roig
Production Company: Santa Transmedia
Director: 1967
Executive Producer: Pedro Ramos
Production Coordinator: Renata Munaretto
Production: Georgia Reines
DOP: Joao Lucas Carvalho
Editing: Jorge Teivelis
Final Art: Vinicius Meyer, Sivo Greven
Post Producers: Fernando Bardanha, Rafael Casagrande
Sound Production Company: Saxsofunny
Producer: Otavio de Moraes

Video related to:
Heinz, Irresistible Posts, Africa, Brazil, Digital advertisement, Food, Facebook Creative Shop team, chef Santi Roig, social media campaigns, restaurant, burger, Sao Paulo, Heinz Irresistible Posts, #FoodPorn, #NoOneDoesItBetter, Best Social Campaigns, Innovative digital campaigns, Instagram Campaigns, Clever Instagram Campaigns

]]> https://campaignsoftheworld.com/digital-campaigns/heinz-irresistible-posts/feed/ 0 Honda: From lie to truth in few seconds https://campaignsoftheworld.com/creative-print-ads/honda-from-lie-to-truth-in-few-seconds/ https://campaignsoftheworld.com/creative-print-ads/honda-from-lie-to-truth-in-few-seconds/#respond Sat, 27 Aug 2016 04:20:27 +0000 https://campaignsoftheworld.com/?p=9988 Honda-CB-1000R-lie-to-truth-1-cotw

Honda-CB-1000R-lie-to-truth-2-cotw

Honda-CB-1000R-lie-to-truth-3-cotw

Credits
Client: Honda
Campaign: Honda CB 1000R – From lie to to truth in few seconds
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Pedro Gravena
Art Director: Ronaldo Fonseca
Copywriter: Thiago Espeche
Head of Art: Felipe Pavani
Illustrator: Feppa Rodrigues
Account Director: Helena Brant
Planner: Adriano Eliezer
Client Services Director: Leonardo Balbi
Print Producer: Ronaldo Cavalcante
Account Team: Bruna Lauer

]]> https://campaignsoftheworld.com/creative-print-ads/honda-from-lie-to-truth-in-few-seconds/feed/ 0 IKEA The Instead of Cafe https://campaignsoftheworld.com/ooh-campaigns/ikea-the-instead-of-cafe/ Mon, 21 Mar 2016 05:34:07 +0000 https://campaignsoftheworld.com/?p=8385 Brief: Promote IKEA kitchen solutions among Russian families.

IKEA stores tend to be located outside of big cities in Russia. For the first time ever the Swedish brand brought its experience straight into city centers.
It launched a unique service called ‘Instead of Cafe’ in Moscow and St. Petersburg to challenge the restaurant experience and prove that IKEA kitchens can easily beat it. Anyone could book one of ten thematic kitchens for any occasion and cook together.
The project was so successful that it usually took several minutes for the whole week to be fully booked. Over 60K people visited the project and over 9K got to test drive IKEA kitchens.

Credits
Brand: IKEA
Media: Ambient
Category: House, Garden, Pets
Advertising Agency: Instinct, Moscow, Russia
Creative Directors: Roman Firainer, Yaroslav Orlov, Kolya Fabrika
Art Directors: Anna Kau-Ten-Zhi, Max Demkin, Maria Narykova
Copywriter: Eugenia Babior

]]> Beer Spill. Just For Laughs https://campaignsoftheworld.com/ooh-campaigns/beer-spill/ https://campaignsoftheworld.com/ooh-campaigns/beer-spill/#respond Fri, 03 Jul 2015 16:12:24 +0000 https://campaignsoftheworld.com/?p=2606 A terrible waitress keeps on spilling clients’ beers. Someone should tell her that when the glass is full, you stop pouring!

Beer Spill. Just For Laughs

]]> https://campaignsoftheworld.com/ooh-campaigns/beer-spill/feed/ 0