Retail Services – Campaigns of the World

Allegro: What really matters | Allegro Christmas ad 2021

YWwV268TPqrxQUV5 — Sat, 25 Dec 2021 11:09:27 +0000

Allegro Christmas ad 2021 – Let’s see what matters to us.

The first impression doesn’t have to be correct. Sometimes it takes a moment to see what matters to us.

Credits
Client: Allegro
Campaign: What matters
Advertising Agency: Ogilvy, Warsaw, Poland
Tags: Film, Poland, Retail Services, Allegro, Ogilvy, Allegro Christmas ad 2021, Holiday ads

5 best advertising campaigns by Nike

YWwV268TPqrxQUV5 — Mon, 15 Nov 2021 14:33:06 +0000

Here are some of the best advertising campaigns by Nike that will leave a lasting impact on you.

Color Your Air Max

Apple Watch Nike+

You Can’t Stop Sports

The Toughest Athletes

ACT-AID

This article is about:
Electronics, Technology, Fashion, Retail Services, Nike Ads, Digital Advertisement, Creative Ads, Marketing Ads, Digital Marketing, Sportswear, best marketing campaigns, Inspiring Campaigns, Nike commercials, Marketing Campaign

Mercado Libre: If you don’t like it, just return it

YWwV268TPqrxQUV5 — Fri, 22 Jan 2021 10:03:52 +0000

From the hand of Sancho BBDO, Mercado Libre presents its new graphic campaign for Colombia. “Just Give It Back” highlights the importance of trusting brands and reviving the economy beginning the year.

2021 arrives, and just after the pandemic has made us much more aware of the value and importance of money, Mercado Libre, seeking to strengthen ties of trust with its customers and show them how important they are to move the economy starting the year, it launches this campaign where it is easy to change or return any product purchased on the platform without waiting forever, just like a boomerang would.

In a statement, the agency highlighted: “The big problem with online shopping in Colombia is that people have to wait an eternity when they ask for a product change or money refund, and even more so now when we are starting this new year, full of illusion and economic activation.” For this reason, as it was emerging from the pandemic, Mercado Libre counted on us to directly face this barrier, showing people how easy it is to change a product or receive a refund without many processes or time standby.

In this way, Mercado Libre will continue to support the reactivation of the economy, demonstrating its specific benefits to generate long-term relationships with current customers, thinking about their comfort, and confirming that the best way to connect with people is through the trust of them.

You Can’t Stop Us, an inspirational film by Nike

YWwV268TPqrxQUV5 — Thu, 13 Aug 2020 05:35:24 +0000

You Can’t Stop Us by Nike

Just as you can’t stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.

Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another. Developed through research of more than 4,000 pieces of footage, the resulting montage underscores commonalities shared by athletes around the world.

Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like — and reminds us that a better future is possible.

Credits
Advertising Agency: W+K Portland, USA
Campaign: You Can’t Stop Us
Brand: Nike

Tags:
Film, United States, Fashion, Public Interest, NGO, Retail Services, Sports, Nike, Wieden+Kennedy

IKEA: The Wardrobe | One wardrobe. Infinite possibilities.

YWwV268TPqrxQUV5 — Tue, 04 Feb 2020 15:21:47 +0000

The Wardrobe, produced by Rethink Canada for IKEA

In this new 30-second spot, we see a young girl looking to play inside her parents’ PAX wardrobe. As she opens the door, a light beams from within, inviting her further inside. As we follow her through the clothes, she enters an infinitely stretching, labyrinthian world made up of PAX wardrobes, each of them perfectly organised and sorted by colour. We see a world where everything is put away perfectly in its right place. Through her eyes, the possibilities of organisation feel almost magical.

Lena Dukic, brand director, IKEA Canada says: “We wanted to show Canadians that no matter the storage needs they face in their home, a single PAX wardrobe can be personalised in an endless amount of ways to help you get organised.”

Credits
Advertising Agency: Rethink, Canada
Creative Director: Christina Yu, Aaron Starkman
Art Director: Nick Noh
Writer: Jordan Darnbrough
Strategist: Sean McDonald, Stacy Ross
Broadcast Producer (in-house): Anna Tricinci
Group Account Director: Sarah Riedlinger
Account Manager: Megan Christopher
Production Company: Revolver Films
Director: Scott Cudmore
Editor: Ross Birchall
Director of Photography: Pablo Berron
Line Producer: Peter Oad
Post Production House: Saints Editorial
On-Line: Kaelem Cahill / The Vanity
Grading: Wade Odlum / Alter Ego
Casting Director: Steven Mann / Mann Casting
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Art Mullin
Media Company: Carat

Tags:
IKEA Storage Event, PAX wardrobe, Film, Canada, Retail Services, IKEA, Rethink, The Wardrobe, IKEA Furniture, IKEA Campaign, Film, Brand Film, TV Spot

OM Book Shop – Get two classics at the price of one

YWwV268TPqrxQUV5 — Wed, 13 Nov 2019 05:39:51 +0000

OM Book Shop came up with an offer where if one buys two books, he gets the second one at half the price.

Credits
Advertiser: OM Book Shop
Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Divya Bhatia, Vimal Singh
Art Director / Illustrator: Rajat Agarwal
Copywriter: Avik Bose

Tags:
Print, India, Retail Services, OM Book Shop, Ogilvy, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Ogilvy & Mather

Macy’s: For Every You – Be Remarkable | Macy’s Fall Fashion

YWwV268TPqrxQUV5 — Mon, 30 Sep 2019 17:24:37 +0000

Be Remarkable | Macy’s Fall Fashion Commercial 2019

Credits
Advertising Agency: BBDO New York, USA
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
EVP, Executive Creative Director: Danilo Boer
EVP, Executive Creative Director: Marcos Kotlhar
Art Director: Cesar Finamori
Associate Creative Director: Kat Kvas
VP, Group Executive Producer: Dan Blaney
Producer: Corie Rosenblatt
SVP, Director of Business Affairs: Bernadette Naughten
SVP, Production Services Director: Jessica Nugent
Senior Business Affairs Manager: Adele Solomon
VP, Planning Director: Steve Panawek
Senior Strategic Planner: Alexandra Britt
EVP, Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Clare Driggs
Production: Prettybird
Director: Fleur Fortune
Executive Producer: Kerstin Emhoff
Director of Production: Tracy Hauser
Line Producer: Julie Sawyer
DP: Evan Prosofsky
Executive Producer: Eve Kornblum
Producer: Lisa Barnable, Jenny Greenfield
Editor: Mikkel EG Nielsen
Assistant Editor: Alex Liu
VFX Company: Blacksmith
Executive Producer: Charlotte Arnold
VFX Set Supervisor: Eliza Randall
VFX Producer: Bindy St. Leger
2D Compositing Lead: Daniel Morris, Joey Deady
Compositors: Yebin Ahn
Music: “Like A Girl” by Lizzo
Music Supervision: Andrew Kahn and Morgan Thoryk
Final Mix: Sonic Union
Mixer: Fernando Ascani
Sound Design: Brian Emrich

Tags:
Macy’s Fall Fashion, Macy’s For Every You, Be Remarkable, Film, United States, Retail Services, Macy’s, BBDO

Lianhua Supermarkets unveils its new corporate rebranding

YWwV268TPqrxQUV5 — Wed, 18 Sep 2019 04:32:43 +0000

Lianhua Supermarkets, a 28-year-old state-owned Chinese retailer, has undergone a complete brand refresh. The new corporate rebranding, including a refreshed logo and instore signage and design, is being rolled out across the retailer’s 42 stores in China including Shanghai, Hangzhou, Anhui, Guangxi, Henan, etc.

Like many traditional Chinese retail brands, Lianhua’s efforts to attract and retain customers were focused on in-store promotion and pricing. However, the Chinese retail industry has undergone tremendous changes in recent years. Numerous digitally-driven and technology-led retail brands have seized the market share and disrupted China’s retail industry bringing fresh and seamless online to offline retail experiences to China’s increasingly discerning consumers. To deal with the external challenges, Lianhua felt the need to change and define touchpoints to re-establish the connection with consumers amidst fierce competition in China’s retail industry.

Recognizing the importance of branding, Lianhua has undergone a complete brand refresh, from strategy to concept, design and finally, in-store execution through their strategic partnership with Superunion, facilitating the execution of their business strategy.

About Superunion
Superunion is a next-generation brand agency. We use upstream creativity to build brands that unite people and organisations. Founded in response to the nature of clients’ needs today, Superunion comprises 750 people across 23 offices in 18 countries globally, including Singapore, Hong Kong, China, Indonesia, Thailand and India in Asia, and works with clients including Bank of America Merrill Lynch, Deloitte, Diageo, Ford, HEINEKEN, Zalora, SWIRE Properties, Nestle, Pfizer, Prudential, Facebook, Samsung and Vodafone.

Credits
Advertising Agency: Superunion, China
Chairman, Asia: Monica Lee
Managing Creative Director: Ray Lan
Senior Strategy Director: Jolin Guan
Account Director: Maggie Chien
Senior Designer: Tommy Xiong
Designer: Coco Qi
Designer: Chofi Chang
Senior Client Manager: Han Lin

Tags:
Brand Design, China, Retail Services, Lianhua Supermarkets, SuperUnion, Branding, Latest Brand News, corporate rebranding

Success Menswear – Enjoy Summer in Style

YWwV268TPqrxQUV5 — Tue, 16 Jul 2019 09:27:55 +0000

Success Menswear, one of the leading Fashion Brands in Eastern India came up with a Summer Collection Print Campaign. The formal shirts from Success were made to breathe and keep the user cool in the sweltering Indian summers.

Credits
Brand: Success Menswear
Campaign: Enjoy Summer in Style
Advertising Agency: SoS Ideas, Kolkata, India
Creative Director: Souvik Misra, Soubhik Payra
Art Director: Siddhartha Sankar Ray
Copywriter: Uttaran Chaudhuri
Retouching: Indrajit Nandy

Tags:
Print, India, Fashion, Retail Services, Success Menswear, SoS Ideas, Print advertising, Creative Print Ads, Print campaign, Creative Advert

Goodwine shows how a new loyalty program should be launched!

YWwV268TPqrxQUV5 — Fri, 12 Jul 2019 07:24:40 +0000

Goodwine, a local wine and grocery store in Kyiv, Ukraine decided to take their loyalty program to another level by personalizing it in a way that no one has done. We feel it was a great example of how a brand’s loyalty program must be – customized for every customer. That’s what Goodwine and Banda literally did! So basically, they gave each customer their own exclusive loyalty program. How? By creating hundreds of different unique identities reflecting a customer’s unique taste, style, and preferences. How did they come up with this idea? Goodwin realized that what really keeps their consumers happy and loyal is not only their shop and the products they sell but their own employees. Each employee is unique and that’s how the idea of creating hundreds of different identities took root. They wanted the launch of their new loyalty program to happen in a completely different manner from the usual boring launch of loyalty programs.

Goodwine New Loyalty Program

The launch was supported by a fresh, unique, naïve visual style and an algorithm that could randomly mix and match elements to create hundreds of different striking designs which were used to make exclusively branded customer personal loyalty cards.

Credits
Brand: Goodwine
Campaign: Loyalty Program
Advertising Agency: Banda, Kyiv, Ukraine
Creative Directors: Pavlo Vrzheshch, Egor Petrov, Yaroslav Serdiuk
Art Director: Illia Anufrienko
Copywriter: Roman Hurbanov
Illustrators: Yuriy Rusovskyi, Ievgen Velychev, Christina Ika
Chief Designer: Anton Ivanov
Designers: Yuriy Rusovskyi, Ievgen Velychev
Motion Designer: Anton Raduchits
Senior Account Manager: Zhenia Dvoretska
Account Manager: Iryna Pikalova
Marketing Director of goodwine: Mariia Oliinyk
Marketing Manager of goodwine: Iryna Tokarchuk

Tags:
Goodwine Loyalty Program, Design, Ukraine, Retail Services, Banda, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Mall Plovdiv: The Door

YWwV268TPqrxQUV5 — Tue, 09 Jul 2019 13:52:47 +0000

A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time… Mall Plovdiv: The Door, We installed a door that counts the people who open it. And if you want to win – you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue…

Credits
Brand: Mall Plovdiv
Campaign: The Door
Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Directors: Pavlina Boneva, Georgi Zlatkov
Graphic Designer: Nadezhda Gavadinova
Copywriter: Darina Mitrova
Account Directors: Trayana Kazandzhieva, Peter Ilkov
Set Producer: Kalin Ananiev
Film Production: SHOOT!
Production Crew: Maria Panayotova, Dimitar Perduhov
DOP: Todor Litchev

Tags:
Experiential, Bulgaria, Retail Services, Plovdiv Mall, Tech, Technology, Activation, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads, Mall Plovdiv

Citroën Scarves by Citroën on turning 100 years old in 2019

YWwV268TPqrxQUV5 — Fri, 07 Jun 2019 02:26:47 +0000

Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action (Citroën Scarves) that will take its fashion sense beyond the road and to the styles of car lovers.

Which is why Citroën has developed, in partnership with Scarf.ME (the largest store of its kind in Brazil), a collection of scarves with 10 different patterns, inspired by the automobile manufacturer’s most classic models.

The collection titled Citroën Scarves features exclusive patterns as iconic as the Citroën vehicles themselves. All Citroën models were studied and the most innovative elements of each one became an inspiration for the creation of each scarf. Like the Citroën Type N350, for example, a fire truck that debuted in 1967 and was given the nickname “The Flaming Devil.” To represent this, one of the scarves features a pattern with iconic imagery related to firefighters. For each car, a specific design was created based on an innovative element that revolutionized the aesthetics of the road.

The scarves are being showcased at the online boutique and, by clicking on them, customers will be directed to the Scarf Me website.

Credits
Brand: Citroën
Campaign: Citroën Scarves
Advertising Agency: BETC/Havas, Brazil
CCO: Erh Ray
ECD: Andrea Siqueira
Creative Direction: Lucas Ribeiro, Alexandre Kazuo
Creation: Alexandre Kazuo, Lucas Ribeiro, Guilherme Possobon, Victor Castelo, Lígia Fava, Juliano Brito, Victor Piva, Micael Andrade, Arthur Zambone
Brand & Business: Heloisa Figueiredo, Marcela Jundurian
Strategy: Agatha Kim, Renato Duo, Jaqueline Silva
Channels & Engagement: Carlinha Gagliardi, Thiago Fernandes, Fabricio Duarte
Motion: Micael Andrade, Victor Piva, Alexandre Kazuo, Guilherme Possobon, Tiago Hasegawa, Paulo Alberto, Breno Amorim
Audio Production: Jamute
Editorial Photography: Thinkers (Rodrigo Maltchique)
Still Photography: Estúdio Genga
Advertiser: Antoine Gaston Breton, Silvia Torrecillas, Helena Costa

Tags:
Havas, Brazil, Citroën, Automotive, Retail Services, Best Automotive Campaigns, Best Automobile Campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

IKEA – Black Hole, a print campaign by Saatchi & Saatchi

YWwV268TPqrxQUV5 — Fri, 12 Apr 2019 09:44:15 +0000

On the 10th of April 2019, the world waited for the moment they got to see the world’s first ever photo taken of a Black Hole. Minutes after the photo was published online, IKEA posted an image of something new and undiscovered that you don’t have to travel 550000 light years to find because you can find it in your nearest IKEA store! IKEA Black Hole Creative Print Ads

Tags:
Print, Poland, Retail Services, IKEA, Saatchi & Saatchi, Print advertising, Creative Print Ads, Print campaign, Creative Advert, IKEA campaign, IKEA Ads, Advertising Agency, IKEA Black Hole, Black hole creatives, Black hole ads

Sedventure – You’ll Meet Yourself, print advertising by Ogilvy

YWwV268TPqrxQUV5 — Wed, 12 Sep 2018 17:27:44 +0000

Sedventure – Travel far enough. You’ll meet yourself.

Credits-
Brand: Sedventure
Campaign: You’ll Meet Yourself
Advertising Agency: Ogilvy, Istanbul, Turkey
Executive Creative Director: Selim Ünlüsoy
Creative Director: Bahadırhan Pekşen
Copywriter: Eren Altuniş
Art Director: Mehmet Demirel
Business Director: Murat Derman
Account Director: Ali Serhat Ünal
Account Manager: Berfu Aktaş
Account Executive: Alara Urul
Agency Producer: Fulya Akay

This article is about:
Print, Turkey, Retail Services, Sedventure, Ogilvy, Advertising Campaigns, Print advertising, Creative Print Ads

IKEA: Survivor

YWwV268TPqrxQUV5 — Mon, 20 Jun 2016 05:12:47 +0000

Credits
Brand: IKEA
Campaign: IKEA Survivor
Advertising Agency: AUGE, Milan, Italy
Creative Directors: Federica Ariagno, Williams Tattoli
Executive creative directors: Federica Ariagno, Giorgio Natale
Production company: H films
Copywriter: Niccolò Bossi 
Art Director: Veronica Ciceri
Agency Senior Producer: Cecilia Del Favero
Director: Pensacola
Post production: EDI