#ReThink

IKEA Window Shopping, Campaigns of the world
IKEA Window Shopping – Jaw-Dropping Twist on Advertising in Toronto

Unleashing Urban Ingenuity: IKEA’s Astonishing Toronto Ad Campaign – IKEA Window Shopping In an innovative…

Heinz Draw Ketchup, Campaigns of the world
Heinz Draw Ketchup – A campaign to re-ignite an emotional connection with Heinz

Heinz Draw Ketchup – Heinz was starting to see brand affinity scores decline as competitors…

IKEA Won’t Wake The Baby Ads
IKEA – Won’t Wake The Baby Ads

Won’t Wake The Baby Ads campaign by IKEA helped parents to prevent their babies from…

Heinz Ketchup, Heinz on Film
Heinz Ketchup – Heinz on Film

Kraft Heinz-owned tomato sauce brand Heinz Tomato Ketchup launched a campaign ‘Heinz On Film’ in…

Decathlon Ability Signs, Campaigns of the world
Decathlon created Ability Signs to help broaden how we see people with disabilities

Decathlon Canada celebrates sports enthusiasts who have a physical disability with Ability Signs. The icons…

IKEA: The Wardrobe
IKEA: The Wardrobe | One wardrobe. Infinite possibilities.

The Wardrobe, produced by Rethink Canada for IKEA In this new 30-second spot, we see…

Heinz Ketchup - The Pour-Perfect Bottle
Heinz Ketchup – The Pour-Perfect Bottle

The smack, the shake, the roll, or maybe a butter knife? What’s the best way…

Greater Vancouver Food Bank | Emoji-to-Donate Campaign
Greater Vancouver Food Bank’s Emoji-to-Donate campaign puts sensuality to good use

GVFB (Greater Vancouver Food Bank) partnered with Rethink Canada and the Mobile Giving Foundation to…

Splashdown Waterpark Splashdown Waterpark Campaigns of the World®
Splashdown Waterpark

The slides at Splashdown Waterpark are intense, so intense they can have some unintended consequences.

Playland: Lose Control. Fear made fun. Splashdown Waterpark Campaigns of the World®
Playland: Lose Control. Fear made fun.

Playland: Lose Control.