Ria Jatakia – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 24 Sep 2019 18:51:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Ria Jatakia – Campaigns of the World https://campaignsoftheworld.com 32 32 Durex Verified – A safe sex badge for safe sex matches https://campaignsoftheworld.com/digital-campaigns/durex-verified/ https://campaignsoftheworld.com/digital-campaigns/durex-verified/#respond Tue, 24 Sep 2019 18:51:33 +0000 https://campaignsoftheworld.com/?p=17368 Durex Verified
Brief: Across all STIs, the highest rates of diagnoses are seen in 16 to 24 year olds.
For example, 59% of people who got chlamydia or gonorrhoea in 2016 were in this age range.
Condoms are the only effective method of preventing the spread of STIs. How can you persuade young people to make carrying them a habit?

Idea:
In today’s prevalent hook up culture, millennials often take the consequences of unprotected sex very lightly.
They take the conversation to the most relevant channels where they look for casual sex i.e Dating apps

Durex Verified - safe sex

Introducing Durex Verified- a verified badge which lets the other user know that the durex verified person believes in safe sex and is a condom user. Thus swiping the risks of STDs/STIs away.

Credits
Advertising School: Sophia Polytechnic, Mumbai, India
Art Director / Copywriter: Ria Jatakia

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