As the official television broadcaster in India, Star Sports brought the game alive and the Rio 2016 Olympic Games was bigger than ever before with an unprecedented 191 mn* viewers tuning in to watch the games. Two out of every three viewers tuned in to watch the mega event on the Star Sports network, thus re-establishing its credentials as one of the leading sports networks in India capable of delivering national impact across geographies and demographics.

Hotstar, the exclusive digital streaming partner in India for the Rio 2016 Olympic Games, on the other hand, which provided round the clock coverage of the games with 14 live streams for sports fans, established new online records. The digital platform attracted nearly 70 percent of the reach of television in affluent homes in the top 6 metros. The platform delivered an incremental reach of almost 10 million viewers in India with viewers streaming almost an hour of the Games during the two weeks, propelling Olympics into the top brackets of sporting events covered online.

The standout highlight of the tournament was when India came together to watch the thrilling badminton women’s singles final between PV Sindhu and Spain’s Carolina Marin. The grueling encounter garnered 17.2mn impressions*, making it the highest viewed TV programme on that day. It was also the highest rated non-cricket game on any Sports network since the inception of BARC. On Hotstar, more than 5 million viewers tuned in to watch the match live, unprecedented for any event outside of international cricket.

Nitin Kukreja, CEO, Star Sports said, “For us, it is a matter of pride that Star Sports is the destination network for multi sports consumption in the country. Our endeavour to build a multi sports ecosystem is being rewarded with audience interest and attention not just in cricket but even in other sports. We expect this to further gather momentum with the 2016 Kabaddi World Cup in Ahmedabad, the forthcoming season of the Indian Super League and the home cricket season for team India. Catering to the ever growing demands of the Television viewers and new-age digital sports fans, Star India’s unprecedented reach made the Rio 2016 Olympic Games the most epic sporting event in the history of viewing sports in India.”

Ajit Mohan, CEO, Hotstar says, “As the world celebrated its sports champions, Hotstar enabled an experience that was unprecedented for sports fans not just in India but anywhere in the world: free access to almost every single moment of the Olympics fans with big moments being curated and showcased on the platform round the clock. Olympics allowed us to showcase our mission of building India’s most exciting content destination on demand.”

Star Sports had given unprecedented coverage to the Olympics with multiple channels devoted to Olympics broadcast. Further, it launched a highly appreciated campaign #IsseBadaKuchNahi focused on the stature of the Olympics as well as the medal prospects from India.

Star Sports, which has some of the most premier sporting properties in its portfolio, has been assiduously creating a multi-sport ecosystem in India. In 2016, from the ICC World T20 to Seasons 3 & 4 of Pro Kabaddi to the recently concluded Olympics, new benchmarks have been set with each of these events delivering in excess of 175 million* audiences at an all India level (Source: BARC). Further in the year ahead, Star Sports has an enviable multi-sport calendar coming up, consisting of 2016 Kabaddi World Cup in Ahmedabad, the international cricket season at home for team India and the Indian Super League.

Hotstar, having already established itself as the premier digital sports destination in India, offered the widest possible coverage of all 42 sports with over 3000 hours of live coverage on the web, and 14+ streams running on the app all day. Its communication was focused on the massive choice it offered sports fans, with access to every moment of the Olympics and the convenience of watching live games or catching up on big performances any time of the day.
* Source: BARC, CS 4+ Urban

About Star Sports:

Home to a number of leading domestic and International sports, the Star Sports network with ten channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); Pro Kabaddi; Tamil Nadu Premier League (TNPL); the Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton World Federation (BWF) events, Premier Badminton League (PBL); Hockey India League (HIL); Formula 1; Wimbledon, The French Open and International Premier Tennis League.

About Hotstar:

Hotstar is India’s largest premium streaming platform offering more than 85,000 hours of drama and movies in 8 languages, and coverage of every major global sporting event. Launched in February 2015, it has been downloaded by more than 72 million users and has attracted followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms.
Soon after its launch, Hotstar raced on to become one of the fastest adopted new apps anywhere in the world. Hotstar offers most of its content free of cost and recently introduced a pay wall that provides some of the most popular international TV series and films for a monthly subscription fee of Rs. 199.

Nissan UK’s sponsorship of Team GB and ParalympicsGB athletes at the 2016 Rio Olympics is being promoted with “Do it for us”, a series of pranks played at the Rio 2016 athlete briefing. Two teaser films, intentionally corporate in their look and feel, were launched in the lead up to the campaign. Sir Chris Hoy suggested presenting Nissan’s version of Mo Farah’s “Mobot” pose, while Baroness Tanni Grey-Thompson suggested the silent move during interviews demonstrated the quietness of the Nissan Leaf. Hidden cameras caught the reactions of athletes as two brand managers (actors) asked them to put a range of silly symbolic actions into their performance, including steering into position, installing branded airbags in a boat. The wider #DoItForUs campaign is designed to give behind-the-scenes and unexpected access to the Team GB athletes through the games. The main Nissan Olympics Pranks TV commercial is supported by Facebook, Twitter and YouTube activity throughout the games.

#DoItForUs: Get behind Team GB and ParalympicsGB

Sir Chris Hoy’s message to Rio2016 athletes

Baroness Tanni Grey-Thompson’s message to Rio2016 athletes

Campaign developed at Red Bee Creative by Hannah Ford and Jim de Zoete and director Olly Parsons.

Source: theinspirationroom

Watch Saina in a never seen before hard-hitting performance to win over those who did not believe in her!
In life, there are many moments that challenge our limits and push us to achieve more. The choice is either to rise up to the challenge and face the inevitable heat, dirt and hurt or hold back for the fear of failing. Savlon inspires you to take that challenge #Savlon #PerformancePower

Let’s come together and give a #BillionCheers for a true champion – Yogeshwar Dutt – as he hopes to recreate history at Rio 2016. Kyunki Olympics se bada kuch nahi.

Indian men’s hockey team- Eyes on the prize!

With 11 Olympic medals to their credit, the Indian men’s hockey team are eyeing for medal number 12 at Rio 2016. It’s time to give them a #BillionCheers!

Deepika Kumari – Where there’s a will, there’s an aim

One of India’s best archers, Deepika Kumari never loses sight of the target. Her unbending, iron will has propelled her to heights never seen before. Now, she’s eyeing the ultimate prize. A #BillionCheers to a lady who doesn’t know how to give up.

Dipa Karmakar – Taking flight

India’s first female gymnast at the Olympic Games, Dipa Karmakar is paving the way for greatness and setting an example for the rest of the country to follow. Let’s give her a #BillionCheers!

Source: Start Sports

Athletes including Claressa Shields, Carlos Balderas and Ibtihaj Muhammad announce their labels of “poor,” “immigrant” and “Muslim” while they stand proudly in their Team USA gear. Professional tennis player Serena Williams stands defiantly and announces that the only label that should matter is “Olympian.”

U.S. Olympic Games TV Spot

Ibtihaj Muhammad

“Muslim. Black. Girl.” These labels aren’t limitations for U.S. Olympian Ibtihaj Muhammad. She’s worked her entire life to combat stereotypes and define herself.

Morghan King

“Too old. Too small. Too strong.” These are labels that U.S. Olympian Morghan King has been given, and she loves being strong.

Carlos Balderas

“Immigrant. Thug.” These aren’t limitations for U.S. Olympian Carlos Balderas. He uses negative labels as motivation to get where he is today.

Carlin Isles

“Foster kid. Too small. Never gonna make it.” These labels don’t define U.S. Olympian Carlin Isles because he’s comfortable being different.

Cullen Jones

“Don’t let anyone ever stop you. A different background shouldn’t stop you from being the best that you can be.” Labels aren’t limitations for U.S. Olympian Cullen Jones.

Claressa Shields

“Too young. Too tough. Too much muscle” These aren’t limitations for U.S. Olympian Claressa Shields. You can never have too much muscle, and you can never be too tough.

Serena Williams

No one can define you, no one can put a label on you, you can defy anything that anyone says. Labels aren’t limitations for U.S. Olympian Serena Williams.

Jake Gibb

“Old. Not good enough. Done.” These aren’t limitations for U.S. Olympian Jake Gibb. He owned his labels and now he’s a three-time Olympian and two-time cancer survivor.

Credits
Website: miniusa
Advertising Agency: Butler, Shine, Stern & Partners, San Francisco, USA
Chief Creative Officer: John Butler
Creative Director: Mark Krajan
Senior Art Director: Sinan Dagli
Senior Copywriter: Luke Zehner
Senior Producer: Lori Pisani
Head of Integrated Production: Adrienne Cummins
Account Director: Danny Peters
Account Supervisor: Michelle Finelli
Production Company: Alldayeveryday
Director: Matt Baron
Executive Producer / Partner: Arrow Kruse
Executive Producer: Oscar Thomas
Head of Production: Nicola Westermann
Producer: Zein Zubi
Editorial Company: Cut & Run
Editor / TV: Pete Koob
Editors: Christopher Kasper, Andy Berner
Music Company: One Union
Music: Joaby Deal
Color Grading Company: Apache
Color Grading: Shane Reed
Finish: Jogger

As nations gather for the Rio 2016 Olympic Games, Samsung celebrates this moment of harmony through ‘The Anthem’. Inspired by lyrics from anthems around the world, ‘The Anthem’ salutes those who dare to defy barriers such as borders, culture, and language to unite as one.
#DoWhatYouCant

He is the first Indian to win a medal at the World University Games. Inderjeet Singh is strong and determined. Your loud cheers can only make him stronger and go for glory even harder at Rio 2016.
Let’s all come together and cheer the loudest for Inderjeet Singh and the entire Indian Olympic Contingent #NamakKeWaastey

Shout for Babita Kumari at Rio 2016 #NamakKeWaastey

She’s the daughter of the Mahavir Singh Phogat. Her family is an inspiration to each and every Indian. She’s is proud to represent India at Rio 2016, the greatest sporting event of the world.
It’s our turn to shout out loud to support Babita Kumari and the entire Indian Olympic Contingent #NamakKeWaastey

Support Shiva Thapa at Rio 2016 #NamakKeWaastey

He became the youngest athlete to represent India at the 2012 Olympics. This time, he’s ready to come back stronger and fight for the country once again at Rio 2016.
Nothing can motivate an Olympian better than his/her own country coming out in numbers to showcase support.
It’s time to be loud and be heard. Let’s support Shiva Thapa and the entire Indian Olympic Contingent #NamakKeWaastey

Rio 2016 – The Mindchanger Workout