Rise for Good – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 01 Sep 2023 09:55:02 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Rise for Good – Campaigns of the World https://campaignsoftheworld.com 32 32 Mahindra Rise salutes the challenger spirit of #WomenInScience https://campaignsoftheworld.com/film-and-video/mahindra-rise-women-in-science%e2%80%8b/ Thu, 11 Feb 2021 13:46:57 +0000 https://campaignsoftheworld.com/?p=23043 Science has led to amazing discoveries that have improved the lives of billions of people around the world. Globally, around 30 per cent of researchers and only 35 per cent of all students enrolled in STEM (Science, Technology, Engineering, and Mathematics) are female. When faced with bias and barriers, it takes a certain kind of grit to succeed. Here’s a special film by Mahindra Rise to salute the challenger spirit of Women In Science​, who overcome impossible odds to pave the way forward for millions of girls around the world.
 
Women In Science by Mahindra Rise
 

 
About Mahindra Rise:
A technology & innovation-led, a global federation of companies, that provides a wide range of products, services & possibilities, enabling people to Rise.
 
Credits
Brand: Mahindra Group
Campaign: Women In Science
Creative: Vivek Bhatia, Srishti Singh, Sunny Jha, Varshabh Iyer, Shruti Parulekar, Gaurangi Gokhale, Bhavisha Kantaria, Debashish Ghosh
Business: Gaurav Magotra, Sapna Singh, Chitra Jalan, Naina Jaiswal
Production House: Mothership Productions

]]> Rise for Good: No Eye in Justice https://campaignsoftheworld.com/digital-campaigns/rise-for-good-no-eye-in-justice/ Mon, 14 Dec 2020 13:19:03 +0000 https://campaignsoftheworld.com/?p=21719 Rise for Good: No Eye in Justice – In Jordan, more than half of the women are subject to violence every year. Rise for Good singled out the tragic story of Fatima.

Fatima is a Jordanian mother of three who had been a victim of domestic abuse by her husband who gouged both her eyes out in front of her children. Sadly, she lost her eyesight permanently that terrorizing night.

For this campaign, brand wanted to break the silence by creating an honest conversation around the topic, and finally witnessed an outbreak in this conservative society.

Jordan is a very socially conservative and religious country that’s run by men. More often than not, women are silenced and have limited roles in society.

When it comes to violence against women, there are legal loopholes that unfortunately rule in favour of men, and due to societal pressures, the media neglects to publicize this sensitive, subject.

In Arabic much like in English, you cannot spell “justice” without the letter “i” which has the same exact phonetics as the word “Eye”. And thus, the word عدالة when missing the letter “ع would be meaningless justice does not exist without the “eye”, a message that links back to Fatima’s tragic story. The only way to empower the Fatimas in our community was to let them know that we “see” them and we will not stand idle. Our message was clear: Until women can look justice in the eye, the “I” of justice will fall.

Credits
Brand: Rise for Good
Campaign: No Eye in Justice
Advertising Agency: Leo Burnett, Jordan
General Manager: Arwa Jassem
Creative Director: Aram Taminian
Communication Supervisor: Salah Hanbali
Communication Executive: Bana Faris
Art Director: Mohammad Hamdan
Copywriter: Ashraf Masannat
Animator: Nora Hindi

This campaign is about:
Women Rights, Awareness campaign, Digital Campaign

]]>