road accident advertisement – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Mon, 18 Oct 2021 06:16:46 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png road accident advertisement – Campaigns of the World https://campaignsoftheworld.com 32 32 Western Cape Government – Speed Kills https://campaignsoftheworld.com/creative-print-ads/western-cape-government-speed-kills/ https://campaignsoftheworld.com/creative-print-ads/western-cape-government-speed-kills/#respond Thu, 10 Mar 2016 07:38:31 +0000 https://campaignsoftheworld.com/?p=8244 Every day, a pedestrian gets seriously injured or killed in the Western Cape. In most cases, speed is the cause. So Y&R South Africa created posters showing a foot on a pedal, with a vulnerable-looking character beneath it. Implying that the simple act of pushing down the accelerator can have deadly consequences.

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Credits
Client: Western Cape Government
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Art Directors: Gareth Cohen, David Mabotja
Photographer: Gavin Goodman
Art Buyer: Ashleigh Hamilton

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