On a motorcycle, life becomes much more fragile.
Thinking about that, we created the campaign for Detran-RN,
stimulating the prudence and the conscience of the motorcyclists in the piloting.

7 in 10 accidents Involve motorcyclists. On the motorcycle, the pilot Is more exposed to own lack of prudence
and the lack of respect from others Drivers. Help us to make a safer transit and to change that statistic.

Credits
Advertising Agency: Executiva Propaganda, Natal, Brazil
Art Director: Cortez Pereira
Copywriter: Lucílio Barbosa
Photographer: Kako Gomes
Image manipulation: Camaleão Art
Production Company: ROX
Director of the film: Kako Gomes