Rocket Yard – Campaigns of the World

National Geographic – Africa’s Deadliest | In the endless circle of life, death for some means life for others.

COTW — Tue, 17 Jul 2018 03:26:25 +0000

National Geographic Print Advertising campaign- In the endless circle of life, death for some means life for others.

Creative concept for Africa’s Deadliest TV show is to exemplify the face-to-face aspect of predator versus prey in a creative manner through the circle of life. Visually, we have personified the tension that exists between the two animals through dramatic art. Verbally, we have reinforced this through a consistent headline that sits across all communication.

Credits
Brand: National Geographic
Campaign: Africa’s Deadliest
Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director / CGI: Oussama Founi
Illustrator: Sattu
Account Manager: Ann Kelkej

This Print Advertising is about:
Estonia, Media, National Geographic, Rocket Yard

National Geographic – Nowhere To Hide. Destination Wild | Print advertising

COTW — Mon, 21 May 2018 03:55:25 +0000

Print advertising by National Geographic “Nowhere To Hide. Destination Wild”

Combining both predators and their prey into a single canvas using negative space to express the predatorial and vulnerable glory. The posters feature animals and visual tricks, such as the outline of an unsuspecting bunny rabbit between the legs of a bird of prey, and a giant squid using its tentacles to form part of the outline of a sperm whale.

Credits
Brand: National Geographic
Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director: Oussama Founi
Illustrator: Andrea Minini

This Print Campaign is related to:
Rocket Yard, Estonia, National Geographic, Public Interest, NGO, Advertising Agency, Graphic Design, Illustration, Print advertising, Animals, Wildlife