ROOF Studio – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 28 Oct 2022 05:37:06 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png ROOF Studio – Campaigns of the World https://campaignsoftheworld.com 32 32 Nespresso Recycled – Responsibility means recyclability https://campaignsoftheworld.com/film-and-video/nespresso-recycled/ Thu, 05 Dec 2019 16:15:03 +0000 https://campaignsoftheworld.com/?p=18144 Nespresso Recycled – “It was key for us to create distinct animations that would showcase the artful poses of each transformation while maintaining a very fluid rhythm. Just as an illusionist does, we wanted to create a film that could be played repeatedly and still be mesmerizing each and every time. The challenge was to capture the essence of this transformation, to show it in a sophisticated way, without resorting to any abrupt tricks. We wanted the morphing to occur as visibly as possible; each phase and pose was planned to be graceful, the animation to have excellent timing and flow. We hope you can observe the love that went into making something simple but extremely dynamic. The film may seem quite minimal, however, executing the final result was far more complex in reality.”

When you recycle, your Nespresso does not just taste good, it feels good too. #RecyclewithNespresso
See how to recycle Coffee Capsules here

Tags:
Film, United States, Non-Alcoholic Drinks, Nespresso, Roof Studio, Environment, Save Earth, Nespresso Coffee, CSR Initiative, Nespresso Recycled

]]> TOSHIBA smart cities – Bring Life Forward https://campaignsoftheworld.com/digital-campaigns/toshiba-bring-life-forward/ https://campaignsoftheworld.com/digital-campaigns/toshiba-bring-life-forward/#respond Sun, 05 Jun 2016 12:55:36 +0000 https://campaignsoftheworld.com/?p=9251 To showcase Toshiba’s leadership in developing smart cities and communities, gyro created the “Bring Life Forward” campaign. “Bring Life Forward” offers a visually stunning view of a safer, more sustainable and more comfortable society in a way that sparks the imagination and human emotions of executives and community planners.

ROOF Studio and Gyro San Francisco “Bring Life Forward” in futuristic & stunning new campaign.

Source: Gyro

Credits
Client: Toshiba
Agency: Gyro
Director: ROOF Studio
Executive Producer: JaM Japan Marketing

Gyro:
Executive Creative Director: Steffan Postaer
Creative Director: Steve Mawhinney
Management Supervisor: Blythe Graham-Jones
Account Director: Maye Chua
Producer: Kathryn Redekop
Art Director: Toby Petersen
Senior Art Director: Rei Young
Senior Copywriter: Eric Flynn

Roof Studio:
Creative Directors: Guto Terni and Vinicius Costa
Executive Producer: Crystal Campbell
Line Producer: Stephanie Haberman
Director of Photography: Christopher Webb
Vfx Supervisor: Fred Palacio, Shane O`Hara and Mike Merron
Storyboard Artist: Carlos Ancalmo
Modeling: Alex Liki, Danilo Athayde, Todd Daniele and Wes Roblett
Rigging: Wesley Schneider
Tracking: Martin Gunnarsson
Animation: Lucas Ribeiro Fernandes and Shane O`Hara
UI Interface design: Piano Fuzz and Arvid Niklasson
Matte Painting: Fred Palacio and Guto terni
Render and Texture: Pedro Kobuti, Shane O’Hara, Guto Terni, Vinicius Valente
Effects: Pedro Kobuti
Compositing: Jason Conradt, Shane O’Hara, Guto Terni, Vinicius Costa, Pedro Kobuti, Fabio Zeveti and Oscar Tornincasa
Edit: Guto Terni
Additional Footage: Getty Images and Shutterstock
Original Music: Huma-Huma

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