Brief: Market Brooks Gear To Millennials Insight: In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation.

Idea: Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling. So it introduced Run The World, the program that turns new running routes to travel destinations.

Credits
Advertising School: Miami Ad School, San Francisco, United States of America
Art Director: Renny Eackelbary
Art Director: Connor Witt
Copywriter: Hatem El Akad

Tags:
Integrated Camppaign, United States, Sports, Miami Ad School, Brooks Run the World, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns