#Sainsbury

1914 Sainsbury’s Ad – When the Guns fell silent and two Armies met in no-man’s land, Sharing Gifts

This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.