Saint Petersburg Electrotechnical University – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 20 Aug 2022 04:59:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Saint Petersburg Electrotechnical University – Campaigns of the World https://campaignsoftheworld.com 32 32 Radio LETI BIT – The first online radio station where the music is created by the sculpture itself https://campaignsoftheworld.com/ooh-campaigns/radio-leti-bit-for-saint-petersburg-electrotechnical-university/ Wed, 11 Aug 2021 05:52:40 +0000 https://campaignsoftheworld.com/?p=24371 On 17th June 2021 in St Petersburg on the territory of Sevkabel Port – the new urban space in the city where modern trends and technology are combined, the world’s first-ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University.

Radio LETI BIT is the first online radio station where the music is created by the sculpture itself, weather conditions, and complex neural network algorithms. The sculpture is modeled like a radio, from which 144 fine rods emerge, ranging in height from 4 – 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound.

Inside the monument is a computer with neural networks and piezoelectric transducers that measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such that just like the music, the variations are endless, and therefore it never repeats itself.

Credits
Campaign: Radio LETI BIT
Advertiser: Saint Petersburg Electrotechnical University
Advertising Agency: Decembrist, St.Petersburg, Russia
Production: Cooldown
Photographer: Sergey Melnikov

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