Unveiling the Ultimate Adventure Companion

The focal point of Samsung’s campaign is a captivating 30-second TV and online film that showcases the Galaxy Watch Ultra as the ultimate companion for adventurers worldwide. With the tagline “Wherever life takes you, make it Ultra,” the film captures an intrepid explorer navigating some of the world’s most challenging terrains. From cycling down treacherous sand dunes to swimming in the vast ocean and scaling snow-capped mountains, the Galaxy Watch Ultra is portrayed as an indispensable tool that empowers seamless performance in both personal and professional endeavors.

A Melodic Touch

Enhancing the emotional resonance of the campaign is the soundtrack, a poignant rendition of Ricky Nelson’s timeless classic, ‘I Will Follow You’. This musical choice complements the spirit of exploration and resilience, underscoring the watch’s role as a steadfast companion on life’s most demanding journeys.

Global Reach and Online Engagement

Scheduled for a global rollout, Samsung’s campaign leverages a comprehensive digital strategy to maximize engagement. Alongside the main film, three additional online segments will be featured across prominent platforms such as YouTube, Instagram, Meta, and X. These segments aim to spotlight the Galaxy Watch Ultra’s standout features, including military-grade durability, exceptional water resistance, and extended battery life.

Engaging Through Social Media

In tandem with the video content, Samsung is engaging audiences on social media with a series of quirky, feature-led videos. These clips provide in-depth insights into the watch’s capabilities through practical, situational demonstrations. This approach not only educates consumers but also reinforces the Galaxy Watch Ultra as a must-have gadget for tech enthusiasts and adventurers alike.

Creative Vision and Collaboration

Commenting on the campaign, Sascha Kuntze, Chief Creative Officer of BBH Singapore, expressed excitement about collaborating with Samsung on another flagship launch. He highlighted the agency’s commitment to amplifying the potential of Galaxy AI through creative storytelling, emphasizing how the campaign embodies innovation and aspiration.

Embrace the Ultra Lifestyle

As Samsung propels the Galaxy Watch Ultra onto the global stage, it invites consumers to embrace a lifestyle where resilience meets sophistication. Whether navigating the great outdoors or thriving in everyday challenges, the Galaxy Watch Ultra promises to be more than just a wearable device—it’s a testament to Samsung’s commitment to pushing boundaries and enhancing everyday experiences.

In conclusion, Samsung’s latest campaign marks a significant milestone in wearable technology, inviting consumers to redefine their limits with the Galaxy Watch Ultra. With its robust features and seamless integration of Galaxy AI, this watch is poised to elevate both adventure and everyday living to unprecedented heights.

For adventurers, tech enthusiasts, and everyone in between, the Galaxy Watch Ultra beckons: embrace the Ultra lifestyle, wherever life takes you.

#GalaxyWatchUltra #SamsungUnpacked #GalaxyWatch7

Credits:
Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Creative Director: Sid Lim
Creative Team: Amos Mak, Ishan Venkat, Shumin Leow, Pam Ho, Jiamin Tan, Natalie Tan
Chief Strategy Officer: Chris Chalk
Strategy team: Kyle Duckitt, Felicia Ong, Meili Yeo
Account Management: Jasmine Portman, Claire Wong, Jun Wen Tay, Seraphyn See, Elena Lee, Su Tien Chow
Agency Producer: Wendi Chong, Derri Ng, Shantelle Sim
Director/ Production Co: Sinan Sevinç, Stink London
Producer: Shea Coleman
Editor: Joe Guest
Postproduction: Black Kite Studios
Sound Design: String & Tins
DoP: Kristof Brandl

This article is about:
Galaxy Watch Ultra, Samsung campaign, Wearable, Galaxy AI, BBH Singapore, Digital Engagement, Social Media Strategy, Best Samsung Ads.

Samsung Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

ALS is a nervous system disease paralyzes patients’ muscles, leaving them wholly immobile and silent. As a result, they can only move their eyes. It is the most common degenerative disease and the most expensive of all. There are currently specialized technologies that assist with communication, but their cost of around €6,000 makes them beyond reach for 90% of Spanish patients with an average income of just €23,000 per year.

To democratize communication technology for all ALS patients. The cameras of Samsung tablets (200€ price) can track people’s eyes, so they have developed software to enhance this technology, commonly used to unlock devices. The app includes predictive algorithms that learn from the users: how they talk and the words they use more often. And thanks to the Internet Of Things & Bixby, Samsung’s voice assistant, they can use the app to control different devices and home appliances. They have created a free app that transforms an existing technology into a new, affordable and revolutionary service supporting all ALS patients, families and caretakers.

Credits
Advertising Agency: Cheil Spain, Madrid, Spain
Client: Samsung
Product: Tallk
Campaign: Samsung Tallk
Tags: Amyotrophic lateral sclerosis, Artificial Intelligence, Samsung Tallk, ALS Disease, Bixby, Samsung Voice Assistant, SmartThings technology, Electronics, Technology, Public Interest, Eye-Tracking Technology, ALS Patient, Innovative Technology Ideas

Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the new space offers guests a taste of a fully connected lifestyle with a range of experiences featuring cutting-edge technology. From fashion and fitness to science and street dance, local thought leaders gathered in Samsung KX to mark the official launch with a conference that crowned creativity in the capital.

Exploring futuristic trends, research shows that 94% of smartphone users are now engaging with their devices vertically, while 79% find vertical videos the most interesting. As a result, Samsung KX concluded the launch celebrations by creating the ultimate vertical stage performance both on and off-screen, optimised for the crowd to capture and share instantly across social media.

The first-of-its-kind set boasted a stacked three-story stage over 9 metres high, allowing all elements of the gig to be seen and heard in a vertical symphony. Pop and R&B star, Mabel, who is local to King’s Cross, performed with her band, DJ and dancers across multiple levels, so the crowd could get the perfect shot.

The vertical gig took place under the iconic kissing point in Coal Drops Yard, home to the newly opened 22,000 sq ft Samsung KX experience space – a place of discovery for those living in and visiting London. The new destination serves as a live example of how we could live in the future, offering guests a more multi-sensory experience to inspire people to push their limits, discover and learn, powered by Samsung innovation. This is the first of many events to be held at the space, each tapping into community passions and Samsung’s brand ethos to ‘do what you can’t’.

This campaign is about:
Harman technology, Samsung, Music Fest, Samsung KX experience, Samsung Electronics, Mabel, live music performance, Experiential

Over the last six months, tens of thousands of businesses in Israel have been affected by the coronavirus outbreak. For the launch of the new Samsung Galaxy Note20, they decided to help 20 small business owners and connect them with the leading digital creators in Israel. They handed each of their creators a new and powerful Galaxy Note20. With the help of its advanced features, they shot, illustrated, photographed, and edited various advertising and digital tools the small business owners can use to advertise and publicize their businesses, services, and goods. To date, millions of Israelis have been exposed to billboards, promotional videos, and other commercial items they created this way, which they hope will march our small business owners into a new era of prosperity and success.

Credits
Brand: Samsung
Campaign: Galaxy Note 20/20 Project
Advertising Agency: Leo Burnett, Israel
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Yonatan Regev
Creative Director: Oren Ben Naim
Creative Team: Hezkush Yeshurun, Jonathan Blieden
Agency Producer: Menny Zarhia
Account Supervisor: Hagay Zaken
Account Manager: Efrat Gelfand
Director: Omri Dekel-Kadosh
Production Company: Udini Films
Creators: Shany Reich, Tal Gutberg, Yael Linzen Segal, Michael Topyol
Marcom Director: Eva Hasson

This campaign is about:
Galaxy Note20 Ultra, Galaxy Note 20/20 Project, 5G Smartphone, Samsung, Creativity, Technology, Innovation, SME, MSME

Credits
Advertising Agency: CHE Proximity, Australia

Tags:
Australia, Electronics, Technology, Samsung, CHE Proximity, Samsung Microcodes, Samsung Galaxy S20, Technology, Innovation

This year, instantly recognisable names like Amazon, Sennheiser India, Zomato, Lay’s India, IndiGo and many more shared various narratives on different social media platforms around the notion of love. The brands not only professed about how their products can be exchanged as tokens of affection but also advocated for progressive ideas about love.

All in all, Valentine’s Day witnessed the emergence of some heartwarming and thought-provoking marketing endeavors. Campaigns of the World® brings you the ones that left a lasting imprint.

Amazon – The love behind your order

Durex India – Sweet guilt free experiences are for everyday! #EverydayIsValentines

Sweet guilt free experiences are for everyday! #EverydayIsValentines.

Now stock up for a year full of love making because some of the variants are now available at upto 50% discount! Click to avail now- https://t.co/kXy9scoYVI pic.twitter.com/cb8F18SOto

— Durex India (@DurexIndia) February 13, 2020

Zomato

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plans ????‍♀️

A post shared by Zomato India (@zomatoin) on Feb 14, 2020 at 3:05am PST

Lay’s India

Coz iss yaari se pyaari koi cheez nahin. Hope you’re sharing your Lay’s with that special friend #ValentinesDay #PyaariYaari #SmileDekeDekho #SmileWithLays #ValentinesDay2020 #vday #valentine #datenight #friendzone #friendzoned #goingsolo #singlelife #brozoned pic.twitter.com/t3JnI4UUpf

— Lay's India (@Lays_India) February 13, 2020

Mother Dairy

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No matter in which era you live in, butter ke liye pyaar aaj bhi hai or kal bhi rahega. Tag your one true love in the comments!???? #TogetherWithButter #HappyValentineDay

A post shared by MotherDairy Fresh Delights (@motherdairyfreshdelights) on Feb 13, 2020 at 8:18pm PST

Datsun India

This Valentine’s Day, let romance come into your life automatically. By going out for a drive in a Truly Automatic car. #ValentinesDay2020

To know more, visit https://t.co/UOMRmKGJEo pic.twitter.com/hOoWtjQ4Ag

— DatsunIndia (@DatsunIndia) February 14, 2020

Samsung

This Valentine’s Day, we’re baking a chocolate cake in the Samsung Smart Oven. What are you up to? Can you find all the 6 hidden ingredients for this dish in the word search? Comment now!#HappyValentinesDay #Samsung pic.twitter.com/TIs0u24HJD

— Samsung India (@SamsungIndia) February 14, 2020

Quikr

It’s that time of the year when romantic gestures and perfect gifts work their magic on loved ones. If you are looking for the special gift this Valentine’s Day, check out the most loved products which are budget-friendly and environment-friendly on Quikr. pic.twitter.com/KSlVPF7gmW

— Quikr (@Quikr) February 14, 2020

Mumbai Metro

Reliance Jio

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Love is the largest network. We are only making it stronger. #HappyValentinesDay #WithLoveFromJio #ValentinesDay #ValentinesDay2020

A post shared by Jio (@reliancejio) on Feb 13, 2020 at 8:30pm PST

Faasos

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Still want to get committed?⠀ Happy Valentine's Day to all the Singles!!⠀ Checkout the link in bio to celebrate ????⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #SingleWithBenefits #valentinesday #cupid #valentinesgift #valentinesday2020 #valentinesdaygift #happyvalentines #valentinegifts #valentinebox #bestvalentinegift #valentinesdayiscoming #valentines #fridaymood #fridaynights #fridayvibes #weekend #fridayfeels #fridays #tgif #weekends #weekendvibes

A post shared by FAASOS (@faasos) on Feb 13, 2020 at 10:10pm PST

IndiGo

Roses are red, violets are blue, love is in the air and we are plane crazy about you! Happy #ValentinesDay y'all! ???? #Valentines #HappyValentinesDay #ValentinesDay2020 pic.twitter.com/Ll2Co0vp0n

— IndiGo (@IndiGo6E) February 14, 2020

Haier India

A Valentine's Day never seems unromantic when u got Haier home appliances to make your special day even more special. It’s time to celebrate the irresistible #HaierFormOfLove#ValentinesDay #GreatestLoveStory #ValentinesDay2020 #LoveAlways #InspiredLiving pic.twitter.com/UTvjCfIxtO

— Haier India (@IndiaHaier) February 14, 2020

Swiggy

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Such corny, much wow #valentinesday

A post shared by Swiggy (@swiggyindia) on Feb 13, 2020 at 10:31pm PST

Redmi India

Guys, we've been taken! ♥️ #HappyValentinesDay pic.twitter.com/gkiOMEyEEK

— Redmi India (@RedmiIndia) February 14, 2020

Sennheiser India

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Strengthen your love for music with Sennheiser! #HappyValentinesDay Buy a Momentum True Wireless and get a CX 6.00 BT absolutely free

A post shared by Sennheiser India (@sennheiser_in) on Feb 13, 2020 at 10:51pm PST

Gatsby India

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This Valentine's, go ahead and style your hair the way you love with Gatsby! ???????? #HappyValentinesDay . . . #ValentinesDay2020 #ValentinesDay #Valentines #Valentines2020 #Celebrations #Love #PerfectHairstyle #Date #AlwaysReady #ValentinesLove #DateReady #ValentinesDate #Styling #Hairstyling #MensStyle #MensHairstyle #Style #MensGrooming #Grooming #GatsbyIndia #Gatsby

A post shared by GATSBY India (@gatsbyindia) on Feb 13, 2020 at 6:27am PST

Viviana Mall

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Today, let's celebrate the truest and purest form of love, and spend a day full of joy and happiness with your first love – your grandparents! #VivianaMall wishes you a Happy Valentine's Day. #HappyValentinesDay . . . #ValentinesDay2020 #ValentinesDay #GrandValentinesAtViviana #Valentines #Valentines2020 #Celebrations #Love #Date #ValentinesLove #ValentinesDate #Shopping #Fun #TrueLove #PureLove #Joy #Happiness #ShoppingMall #MumbaiMalls #ThaneMalls #Mall #Malls

A post shared by Viviana Mall (@vivianamall) on Feb 13, 2020 at 8:42pm PST

Mad Over Donuts

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Pamper your loved ones today.???? This #WeDay, celebrate love with Mad Over Donuts. Location courtesy: @piramalrealty . . #MadOverDonuts #LoveAtFirstBite #SayItWithDonuts #ValentinesDay

A post shared by Mad Over Donuts (@madoverdonuts) on Feb 13, 2020 at 8:53pm PST

Cosnature

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Being certified cruelty free and non-toxic brand, for us, love is only natural! Happy Valentine's Day. ???? #ChemicalFreeLove???? #CosnatureCares #CosnatureIndia #CosnatureSkincare #CosnatureMen #Organic #Vegan #Sustainable #CrueltyFree #NonToxic #Natural #NatureFirst #VeganSkincare #NaturalSkincare #ValentineWeek #Valentines2020 #Gifting #ValentinesDay #HappyValentinesDay

A post shared by Cosnature India (@cosnature_in) on Feb 13, 2020 at 11:15pm PST

MN Plus Tv

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Romance and Hollywood go hand-in-hand. Tinseltown has always shown the mushiest destinations in their movies. Here are a few of the best Hollywood movies with romantic destinations! Which place would you like to go to with your loved one? #MNPlusRomanticDestinations #ValentinesDay2020 #HappyValentinesDay #RomanticDestinations #LettrsToJuliet #RomanHoliday #TheHoliday #MeBeforeYou #Love

A post shared by MNPlusTV (@mnplustv) on Feb 13, 2020 at 9:46pm PST

Movies Now

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Letters are still one of the best ways to express your love! Movies Now curated a list of your favourite superheroes and the love letters they would write! Can you name these Superheroes? Write your own Superhero Stories using the hashtag #SuperLoveWithMN and tag us to get featured on our Instagram Handle! This Valentine's, celebrate #SuperLoveWithMN #ValentinesDay2020 #HappyValentinesDay #DayOfLove #Superheros #SuperLove

A post shared by MOVIES NOW | HD (@moviesnowtv) on Feb 14, 2020 at 12:05am PST

Red Chillies Entertainment

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Swipe Left to see what true love is all about! ???? Wishing a very #HappyValentinesDay to you and your loved one!

A post shared by Red Chillies Entertainment (@redchilliesent) on Feb 14, 2020 at 4:59am PST

Tags:
Valentines Day Ads, Valentines Day Campaigns, Happy Valentines Day, Digital Campaigns, Topical Spot, Trending, Best Valentine’s Day Ads, Print Advertising, Instagram, Facebook, Twitter, Social media

This was the second set of windows commissioned for KaDeWe. To do more than create innovative, eye-catching installations; we wanted to push the boundaries of what was possible within the windows and find new ways to let passersby interact with and affect what was inside. We looked at every window to translate the features of the phone so people understood how components like superior connectivity, enhanced intelligence and a powerful camera could improve their lives.

A challenging project from start to finish due to the short time frame, complexity and amount of work to be done all at once. A few windows used infrared sensors allowing people to engage with and trigger reactions inside of the windows themselves. Other highlights included fun interactive games, a multi-angle photo booth and a miniature infinity room.

The project was led by Creative Director Kate Lynham. Yet I was asked to fill her shoes for some weeks, having to conceptualise some of the windows and lead the development throughout.

Credits:
Agency: Cheil, Germany
Producer: Unit9

Tags:
Cheil, Samsung, Unit9, The Art of Innovation 2.0, Samsung Galaxy S10, Samsung S10 +, Outdoor, KaDeWe, Innovation, Technology, Smartphone

Little Red Robot was invited to become the global experiential agency tasked with marketing the Galaxy Watch Active, a product aimed at fitness and active lifestyles. And for this set of activations, the focus also needs to be woven into the bigger story of how this device was part of the Galaxy connected lifestyle when paired with the other major announcement, the release of the 10th generation of Galaxy phones, the Galaxy S10. The biggest obstacle, aside from not having the top-secret pre-consumer-release devices to engineer our solution on until the last minute, was more existential. How could we market fitness and activeness to audiences arriving in their street clothes at retail locations, events and pop-ups!

Process
LRR engineered a solution that would use the biometric sensors onboard the Galaxy Watch Active to create unique 3D real-time generative artworks from the user’s movements.

The movement was helped by fitness moves developed in collaboration with LRR’s friends, Kirk Meyers and his team of personal trainers at The #Dogpoud.

Result
The Art of Fitness was installed permanently at Samsung’s first US retail flagship store in Glendale, California, which opened with our experience installed as the centrepiece at the entrance of the store as guests walked in. Our activation was also experienced by tens of thousands as a pop-up attraction throughout the U.S. in a dozen cities.

This activation was also featured for 8 months with a prominent installation inside The Samsung Experience Center, Samsung 837, located in the meatpacking district of NYC.

Tags:
Technology, Innovation, Samsung Art of Fitness, Samsung Galaxy Phone, Samsung S10, Samsung Smart Watch, Galaxy Watch Active

Director Tal Zagreba’s comedic new Samsung campaign speaks to anyone who has experienced the frustration of starting the washing machine, only to discover a stray item they’ve forgotten to add. Creatively devised by Leo Burnett Israel, produced by Kaski Productions, and co-produced by Great Guns, the playful film highlights Samsung’s innovative new line of washing machines featuring AddWash technology, allowing people to add laundry mid-cycle.

The campaign follows a father who, after putting one final load of clothing in the wash, celebrates finally reaching the bottom of the laundry basket. Fantasising about becoming a world-renowned celebrity for such a rare achievement, the dad journeys through a wicker basket tunnel into a world in which he is media sensation. He signs fans’ own laundry baskets, appears on the red carpet for the ‘Bottom of the Basket’ film premiere, and becomes immortalised in the ‘Laundry Fighter’ arcade game. It is only when his daughter appears that he is brought back to reality, as she presents a forgotten item to put in the wash. All is not ruined, however, as the father is able to add this last piece in with Samsung’s AddWash feature, letting him see the bottom of the basket for a little longer.

Director Tal Zagreba comments: “When the guys at Leo Burnett call me, I know that creative freedom is the name of the game. It is beyond a pleasure to work with them every time, as we are all of one mind and constantly pursuing the best creative results. In addition, Kaski Productions did a magical job of making everything happen above expectations and fulfilling our creative desires against all odds.”

The director combines a medley of styles in the film, seamlessly combining live action with retro arcade game animation, red carpet event coverage, and a mobile phone camera perspective as a fan gets snapped in front of a magnificent ‘King of Laundry’ statue.

Speaking on the variety of styles used in the campaign, Tal says: “Luckily, I was privileged to work once again with my long-time collaborator and true friend, Robert Moreno, who is responsible for every aspect of the post production including classic animation, matte painting, 3D, compositing, colour grading and even storyboard. Collaborating with Robert is always fun, as we love to challenge ourselves and aim high.”

Credits
Brand: Samsung, Israel
Campaign: The man who got to the bottom of the laundry basket
Ceo: Adam Polachek
Creative Agency: Leo Burnett Israel
Copywriter: Oren Ben Naim, Harel Livne
Art Director: Meital Miller
Chief Creative Officer: Ami Alush
Creative Director: Elad Gaizler
Account Executive: Asaf Fish
Marketing Director: Eva Hasson
Agency Producer: Oren Ben Naim, Harel Livne
Production: Roy Kaski
Chief Account Officer: Idit Zukerman
Social Account Manager: Ronny Dimnik
Strategic Planner: Liz Stull
Director: Tal Zagreba
Account Supervisor: Sapir Aharoni

The spot was created by Adam&Eve/DDB, and directed by Gary Freedman via Independent Films. It’s running globally, online.

Credits
Brand: Samsung
Campaign: The Frame: Where’s the art?
Agency/ Client- Adam&EveDDB
Executive Creative Director- Nat Potter
Creatives- Brad Wolfe & Daniel Bailey
Agency Producer- Jess Middleton
Production Company- Independent films
Director- Gary Freedman
Producer- Chris McBride
Executive Producer- Jani Guest
Director of Photography- Franz Lustig
Service Production-Radioaktive film
Service Producer- Kate Galytska

Samsung SmartSuit – short track
If you strive for the highest achievable you must go deep, perform optimally and give everything until you reach your magic limit. And you have to go through that. Do what you can’t! Until now it was estimated on the basis of eye and feeling how deep short trackers were. While every millimeter counts! Because the deeper you sit, the faster you go. In co-creation with the short-track national coach Jeroen Otter and movement scientist Bjorn de Laat, Samsung has developed this suit that measures down to the millimeter the height of the hips to the ice.

Samsung SmartSuit innovative skating suit with app

Tags:
Technology, Latest Tech News, Best Innovative Campaigns, Innovative Technology ideas, Best Technology Campaigns, short track

Credits
Brand: Samsung
Campaign: Be more online at life
Advertising Agency: CHEIL TURKEY, İSTANBUL, Turkey
Art Director: Onur Ünal
Copywriter: Mert Bitmez
Creative Director: Cihan Kavaklıpınar

Tags:
Print, Turkey, Electronics, Technology, Samsung, Mobile, Smartphone, Cheil, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Social Issue Ads

The film begins with vignettes of people confronting their supposed limits. The words ‘You Can’t’ seem to determine the fate of a nervous young dancer about to audition, a blind man preparing for a marathon, a skateboarder sizing up a challenging course, and a man pitching a spacecraft to a sceptical audience. Suddenly, the meaning of the words is redefined with a positive twist to become ‘You Can’t Miss Your Chance/ You Can’t Let Anything Stop You/ You Can’t Give into Your Fears/ You Can’t Take No for an Answer’. As the film depicts these inspiring individuals overcoming their barriers, it closes with the hashtag #DoWhatYouCan’t.

Director Tal Zagreba comments: “The core idea was to take Samsung’s brand slogan Do What You Can’t and to manifest it into an epic film, featuring real characters who struggle against physical and psychological barriers to achieve greatness. Amongst the participants, you can find Beza Nababa, a blind marathoner who finished fifth at the Beijing Olympics; the ‘Beresheet Project’, the first private initiative spacecraft to land on the moon; Romy Barnea, a child dancer prodigy; and Katya Krasner, a professional downhill rider. These inspiring people overcome their hurdles with courage and passion; in other words, by doing what they can’t, they are becoming invincible.”

About Great Guns
Great Guns is an award-winning content and music video production hub, with a reputation for creativity and excellence. The carefully-selected roster includes international feature and TV directors, commercial directors, short film and music video directors and brilliant emerging talent. One of their key skillsets is to match talent to project, in any budget range.

Working across its global network, Great Guns produces high quality creative work for commercials, feature films, music videos, tv, digital, events, installations, photography, documentaries and branded content.

Great Guns continues to perform consistently well in international awards – garnering multiple awards including D&AD, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cannes Lions, Cristal Kinsale, and The LIA Awards. It has also been awarded Epica Production Company of the Year and LIA Europe Production Company of the Year.

Watch Previous Campaign

Credits
Client: Samsung
Campaign: #DoWhatYouCant
CMO: Ronen Salem
ATL Manager: Gil Bar-Zvi
Digital Manager: Yarden Sidi
PR Manager: Mia Segal

Agency: Leo Burnett
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Art Director: Meital Miller
Creative: Elad Gaizler, Oren Ben Naim, Harel Livne
Agency Producer: Simi Siman Tov
Account Supervisor: Orian Liber
Accountant: Reut Fried

Production Company: Omri Paz Productions
Director: Tal Zagreba
Producers: Omri Paz, Ravit Aviv, Ophir Sorriso Tal
Storyboard: Robert Moreno Meikins
AD: Amir Melamed
DOP: Lael Utnik
Art Director: Racheli Levin
Styling: Deborah O Hana
Makeup: Dorit Cohen
Gaffer: Irmi Kwiat
Grip: Golan Kwiat
Editor: Shahar Beeri
Cast: Beza Nababa, Eran Avivi, Romy Barnea, Katya Krasner
Casting: Ana Fainstein

Co-Production: Great Guns
Co-Producers: Sheridan Thomas/ Laura Gregory

Locations: Idan Bardach

Post Production: Dima Lydkhov

Original Composition: Monster Music (Roy Shen Zoor & Paula Valstein)
Recorded by the Česká filharmonie
Sound Design: Sidney Toledano

The miracle of birth is an event of cosmic proportions. Once it unfolds, a new life makes its way to Earth and navigates through the highs and lows of existence for several decades. However, before an individual comes into his/her own, parental love and guidance act as the child’s armor against the complexities of the world. Mothers as well as father play irreplaceable roles in the upbringing of their children. While a mother nurtures an infant and infuses him/her with health and vitality, a father shields him/her from harm and discomfort.

On June 16, 2019, fathers all across were celebrated and thanked for their love and sacrifices. People on social media expressed themselves in varied ways, and well-recognized brand names dedicated numerous campaigns to the greatness of Dads. Daughters cherished the man they’ll always love the most, and sons acknowledged their love for the man they’ll always look up to. As the day came to a close, fathers slept peacefully knowing very well that their sacrifices don’t go unnoticed.

It was indeed a Happy Fathers Day!

Usha
This #FathersDay, thank your Father for all the wonderful moments shared. For guiding you to live by your own rules. For making you #FollowYourHeart. #HappyFathersDay from Usha.

Thomas Cook
Dedicated to all the fathers, who introduced us to our first love, cricket. Share the video with your father and let him know that it’s time for another #CricketDateWithDad!

Samsung
Be the best dad ever and stay ahead of the game with SmartThings this Father’s Day. Manage all your SmartThings-compatible devices from your Samsung Smart TV – for smarter homes and more time on the things you love.

Pizza Hut
Can’t think of a good Father’s Day gift? Here’s an idea: a father and child pizza-making workshop! For one incredible day, you’ll get to bond and learn to make delicious pizzas. ????

Durex
We’ll always keep you covered ????

KFC
Happy Father’s Day from one dad to another. #DaddyColonel #KFCsg

SBI Life Insurance Co. Ltd
Every Father has a unique and special approach to fatherhood & reassures his children at every step in life that #PapaHainNa. This Father’s Day, versatile singer and Papa Shaan encourages you to discover your special ‘Papa Formula’.

Bajaj Allianz – The Unmissable Meeting

Amazon India
Bade dil se kiya hai, button daba ke bada nahin kiya! Toh iss baar sirf button daba ke gift mat bhejo- this Father’s Day #DeliverTheLove.

Star Sports
This #FathersDay, watch an ICC #CWC19 match jo dekh ke bas bol sakte hain ‘baap re baap!’

Metro Shoes
The superhero, the partner in crime and the one whose shoes you always try to wear. There are infinite roles he plays but can’t be thanked enough. This #FathersDay let’s award those whose actions speak louder than words! #MetroShoes

Future Generali India Life
This #FathersDay make a promise to improve your “Asli Wealth” score for your loved ones.

Mutual Funds Sahi Hai
“Apne papa ki investments naa, sahi nahi thi.” No, we aren’t saying this, but our stand-up funnyman Gaurav Kapoor is. Want to know why? Watch the full video. Share a laugh with your dad on this father’s day. #HappyFathersDay #MutualFundsSahiHai

Xiaomi India – Bahane mat banao, phone lagao
Aap kab tak bahane banayenge? Pick up the phone and tell your dad what you have always wanted to. And while you are at it, wish him a Happy Father’s Day 🙂

Dalmia Bharat Group
A house is a home because of the memories that get built in it. This #FathersDay, celebrate your childhood once again! Share this film with everyone so they can celebrate the time spent with their first superhero! #GharEkSandook

Netflix India
Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega.

Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega. #HappyFathersDay pic.twitter.com/MDFSLBTgWW

— Netflix India (@NetflixIndia) 16 June 2019

Audi India
‏To the first role-model of our lives.

To the first role-model of our lives. #HappyFathersDay #Audi pic.twitter.com/MghsTtu1Fh

— Audi India (@AudiIN) 16 June 2019

Tic Tac

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IND vs PAK is important. But, dads, you’re more important. So, prepare yourselves to be showered with tons of attention today, because jab papa-razzi tabhi toh chalegi apni baazi! #HappyFathersDay . . . #tictac #WorldCup2019 #CricketWorldCup #CricketWorldCup2019 #WorldCup

A post shared by @ tictacindia on Jun 15, 2019 at 7:52pm PDT

Mahindra First Choice
It’s hard to drive with him sitting next to you, but you wouldn’t be getting anywhere without him. Happy father’s day, Dads.

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It's hard to drive with him sitting next to you, but you wouldn't be getting anywhere without him. Happy father's day, Dads. #FathersDay #MFCServices

A post shared by Mahindra First Choice Services (@mfcservices) on Jun 16, 2019 at 12:14am PDT

Manforce Condoms
Rhymes done right with Manforce Condoms.

Rhymes done right with Manforce Condoms.#FathersDay pic.twitter.com/UigsDF21b1

— Manforce Condoms (@ManforceIndia) 15 June 2019

Playgard Condoms

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You may dive in the pool but don’t take a leap in the role! #KeepPlaying the no #FathersDay game strongly!

A post shared by Playgard Super Dotted Condoms (@playgardcondoms) on Jun 15, 2019 at 10:17pm PDT

Mad Over Donuts

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Need we say anything else? ???? #HappyFathersDay. #MadOverDonuts #LoveAtFirstBite #Donuts #Fathers #Dads #Happiness

A post shared by Mad Over Donuts (@madoverdonuts) on Jun 15, 2019 at 9:23pm PDT

Red Chillies

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Kabhi nok jhok, toh kabhi pyaar, every bond with our dads is mazedaar! What is your equation with your dad like? Let us know in the comments! . . . #HappyFathersDay #FathersDay2019 #Father #Appa #Papa #Dad #Baap #Bond #ShahRukhKhan #Bollywood

A post shared by Red Chillies Entertainment (@redchilliesent) on Jun 15, 2019 at 11:56pm PDT

CEAT Tyres

No matter how many times you drove him around, his terms & conditions always apply. This #FathersDay let’s be grateful to our first safety hero for always caring and looking out for us. #SafetyHeroTales pic.twitter.com/Ul2FL7TbYV

— CEAT TYRES (@CEATtyres) 14 June 2019

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Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, #FathersDay #FollowYourHeart #HappyFathersDay, Father’s Day 2019, Father’s Day Campaigns 2019

We think that ‘The Future’ is a film that convincingly shows how Samsung plans to charge ahead with its futuristic features and is in sync with the brand’s forward-thinking ideology. Samsung’s ‘The Future’ also marks the 10th anniversary of its Galaxy smartphones and sets the stage for its most awaited futuristic items like 5G.

Samsung’s The Future spot showcases what all it has in store to make future seamless and more connected – multi-device experiential technology, artificial intelligence, and profound new displays. You can also catch a glimpse of Samsung’s 5G products and foldable display technology that is not yet launched for the audiences. You can also see how Samsung can benefit professionals from designers to tattoo artists, thus paving the way for a new better world.

Credits
Brand: Samsung
Product: Samsung Galaxy smartphones
Campaign: The Future | #DoWhatYouCant
Advertiser: Samsung Global
Pio Schunker: EVP, Global Head Brand Marketing
Sonia Chang: VP, Global Brand Marketing
Yeji Kim: Senior Manager
Daniel Kim: Senior Manager
Alison Han: Senior Manager
Creative Agency: Leo Burnett Chicago
Chief Creative Officer Worldwide: Mark Tutssel
Chief Creative Officer Chicago: Britt Nolan
Executive Creative Director: Tom Scharpf
SVP, Creative Director: Michael Shirley
VP, Creative Director: Sam Bruehl
Creative Director: Travis Klausmeier
Senior Copywriter: Ricky Johannet
SVP, Executive Producer: Scott Kemper
Senior Producer: Bonnie Van Steen
Senior Producer: Michelle Price
Director, Music Production: Chris Clark
Senior Business Manager: Shirley Costa
Business Manager: Anne Paganini
Senior Talent Manager: Mike Hurley
EVP, Worldwide Account Head: Steve Bonnell
VP, Global Account Director: Vesna Siftar
VP, Group Account Director: Barry Fitzpatrick
Global Account Director: Freddy Mota
Global Account Executive: Emery Barnes
EVP, Global Strategy Director: Aki Spicer
SVP, Global Strategy Director: Christopher Bridgland
Global Strategist: Julio Castillo
Production Company: Pulse Films
Sam Pilling: Director
Dav Karbassioun: Executive Producer
Chris Harrison: Producer
Tom Nutting: Production Coordinator
Media Agency: Starcom Worldwide
VP, Director: Giulio Del Bufalo
Business Director: Adam Hughes
Danny Parra: Global Planning and Activation Director
Editorial Company: TenThree
Ellie Johnson: Editor
Visual Effects Company: The Mill
Udesh Chetty: Visual Effects Supervisor
Blake Nickle: Executive Producer
Mike Pullan: Producer
Color Company: The Mill
Fergus McCall: Head of Color
Music Company: Human
Music Arrangement: Thomas Keery
Creative Lead: Morgan Visconti
Executive Producer: James Dean Wells

Tags:
Samsung Galaxy The Future, Electronics, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Latest Tech News