Every rider has a reason. Not only pro cyclists, who #RideFor their team, but also people who do it for their health, some for good times with friends and even because they like the style. Share your reason and be a part of the global conversation.
Inspired by a startling statistic — in Argentina almost one human dies in a traffic accident every hour — Samsung and Leo Burnett Argentina set out to reclaim safety with “Safety Truck” and the power of innovation.