Santiago – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 30 Aug 2022 04:13:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Santiago – Campaigns of the World https://campaignsoftheworld.com 32 32 First Line for the Front Line – Chilean Red Cross https://campaignsoftheworld.com/digital-campaigns/first-line-for-the-front-line-chilean-red-cross/ Fri, 02 Apr 2021 12:21:09 +0000 https://campaignsoftheworld.com/?p=23601 First Line For The Front Line is a straightforward and effective idea. More than 100 national and international independent digital mediums helped raise more than US$130.000, becoming the most successful donation campaign in the Chilean Red Cross history. But the most important thing was that it allowed us to be on the front line, where we were needed the most, while peace wasn’t news in Chile.

In the middle of Chile’s biggest social outbreak of the last 30 years, the Chilean Red Cross needed donations to get supplies to keep helping in the front line demonstrations’. And to get these donations, they’ve decided to ask the independent digital media, who had the most credibility in this moment of crisis, something that only they could give us: the first line of their news.

Credits:
Advertising Brand: Chilean Red Cross
Advert Title: First Line for the Front Line
Advertising Agency: Porta, Santiago, Chile
Creative Director: Fernando Riveros, Felipe Porte
Art Directors: Lucas Sousa Gondim, Ignacio Ormeño, Jaime Ramirez
Copywriters: Eduardo Dominguez, Germán Méndez.
Film Production: Believe
Sound Production: Synchroland, Mantra

]]> The Museum of Memory and Human Rights – The Memory Dial https://campaignsoftheworld.com/tech-innovations/the-museum-of-memory-and-human-rights-the-memory-dial/ https://campaignsoftheworld.com/tech-innovations/the-museum-of-memory-and-human-rights-the-memory-dial/#respond Tue, 02 Apr 2019 06:29:26 +0000 https://campaignsoftheworld.com/?p=15640 In Chile, the 11th of September of 2018 was the date in which they commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn’t even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, They recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d’état (the first day of a 17 years dictatorship), just how it happened with campaign The Memory Dial. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.

Credits
Advertised brand: The Museum of Memory and Human Rights
Advert title(s): The Memory Dial
Media: Radio
Advertising Agency: Wolf BCPP, Santiago, Chile
Agency website: http://www.wolfbcpp.com
Agency Twitter account: @wolfbcpp
Chief Executive Officer: Diego Perry
Executive Creative Director: Gonzalo Baeza, Mariano Pérez, Kiko Carcavilla
Creative Director: Nicolás Pérez
Digital Creative Director: Diego Quintana
Account Director: Claudia Guajardo
Art Director: Tomás Castro, Pablo Pacheco
Copywriter: Luis Moreno
Video Producer: Diego Fornazzari, Fernando Astudillo

Tags:
Right-wing politics, Chile, Museum of Memory and Human Rights, Human Rights Campaign, radio, Wolf BCPP, Santiago, The Memory Dial, Radio Campaign, Technology, Latest Technology Advertisements, Creative Technology Ideas, Latest technology news, Innovation, Radio Innovation, Digital

]]> https://campaignsoftheworld.com/tech-innovations/the-museum-of-memory-and-human-rights-the-memory-dial/feed/ 0 Burger King – ‘Paranormal Delivery’, The first delivery that gives away free Whoppers to the ones who really scare you, your ghosts! https://campaignsoftheworld.com/digital-campaigns/burger-king-paranormal-delivery/ https://campaignsoftheworld.com/digital-campaigns/burger-king-paranormal-delivery/#respond Sun, 04 Nov 2018 14:27:41 +0000 https://campaignsoftheworld.com/?p=14532 For its Halloween campaign, Burger King asked to their fans to send Whatsapp audios with their best paranormal stories in order to win free Whoppers if their cases resulted to be real. The reception was huge and hundreds of audios later, a recognized medium, Álvaro Santi, selected the best 3 stories and visited the places where the paranormal activity happened to check and give away free Whoppers to the ones living with ghosts. Because if you are never home alone, you don’t have to eat alone. ‘Paranormal Delivery’

Credits:
Advertised brand: Burger King
Advert title(s): Paranormal Delivery
Advertising Agency: Wolf BCPP, Santiago, Chile
Agency website: http://www.wolfbcpp.com
Executive Creative Director: Gonzalo Baeza
Creative Director: Nicolás Pérez
Art Director: Tomás Castro
Copywriter: Luis Moreno

]]> https://campaignsoftheworld.com/digital-campaigns/burger-king-paranormal-delivery/feed/ 0 Chile Travel – Wheel The World | First inclusive trekking routes for disabled people to enjoy the natural wonders https://campaignsoftheworld.com/ooh-campaigns/chile-travel-wheel-the-world/ https://campaignsoftheworld.com/ooh-campaigns/chile-travel-wheel-the-world/#respond Mon, 28 May 2018 04:07:22 +0000 https://campaignsoftheworld.com/?p=13413 “For 2 years in a row, Chile has been awarded as the World’s Leading Adventure Tourism Destination by World Travel Awards, that added to facts like having one of the driest deserts on Earth (Atacama) and being nominated on several “World’s hardest treks” rankings, have created an image of Chile as a tough country to enjoy. To change our country’s reputation and motivate foreign travelers to visit us, we decided to address a social issue never discussed before on Chile in order to earn media attention on a global scale: We made history creating the first inclusive trekking routes in Patagonia, Easter Island and Cochamó, to take for the very first time to disabled people to enjoy the natural wonders of our country. Chile Travel – Wheel The World”

Credits-
Advertised Brand: Chile Travel
Advert title: Chile Travel – Wheel The World
Advertising Agency: Raya, Santiago
Agency Website: www.raya.cl
CEO: Álvaro Silberstein.
COO: Camilo Navarro.
Executive Creative Director: Felipe Medina.
Creative Director: Nicolás Pérez.
Copywriter: Nicolás Pérez.
Art Director: Pablo Pacheco.
Planning: Luis Ruiz.
Community Manager: Constanza Bravo, Max Hartmann.
Audiovisual Producer: Santiago Forero.
Marketing: María José Vargas.
PR Director: Carolina Searle.
Project Manager: Juan Pablo Pinto, Arturo Gaona, Vicente Llona, Gonzalo Urquieta, Lera Ilginisova.
Photographer: Joyce Silberstein, Pilar Elorriaga, Daniel Pastene, Pedro Paredes.
Film Maker: Mathias Meier, James Alfaro, Felipe Hurtado, Felipe Guller.
Graphic Designer: Dominique Partarrieu.
Accessibility Expert: Andrea Boudeguer, Allan Macdonald.
Planification Manager: Ma’u Genua.
Lead Tour Guide: Eduardo Machuca, Jass Boudreau.
Operations: Matías Silberstein

This video is related to:
Raya, Chile Travel, Santiago, Chile Tourism, Santiago Tourism, World’s hardest treks, Adventure Tourism, World Travel Awards, Wheel The World

]]> https://campaignsoftheworld.com/ooh-campaigns/chile-travel-wheel-the-world/feed/ 0 Unicef: Dad https://campaignsoftheworld.com/creative-print-ads/unicef-dad/ https://campaignsoftheworld.com/creative-print-ads/unicef-dad/#respond Sun, 31 Jan 2016 13:59:44 +0000 https://campaignsoftheworld.com/?p=7605 We work for a world where this picture doesn’t have another meaning.

unicef-dad-2-cotw

unicef-dad-1-cotw

Credits:
Advertising Agency:Ogilvy & Mather, Santiago, Chile
Executive Creative Director: Gastón Potasz
Creative Director: Miguel Munoz
Art Director: Francisco Seisdedos
Account Director:Carola Munita
Account Executive:Francisca Muñoz
Post Production: Estudio Pincheira, Estudio Pincheira

]]> https://campaignsoftheworld.com/creative-print-ads/unicef-dad/feed/ 0 Unicef: One shot is enough https://campaignsoftheworld.com/creative-print-ads/unicef-one-shot-is-enough/ https://campaignsoftheworld.com/creative-print-ads/unicef-one-shot-is-enough/#respond Sat, 16 Jan 2016 06:54:28 +0000 https://campaignsoftheworld.com/?p=4000 UNICEF Chile’s “One Shot” campaign on cyber bullying won a set of gold Press and Outdoor Lions at Cannes Lions International Festival of Creativity 2015.

The three execution scenes are titled “Fatty,” “Nerd,” and “Weak”:

UNICEF One Shot is enough 2 cotw

UNICEF One Shot is enough 3 cotw

UNICEF One Shot is enough 4 cotw

UNICEF One Shot is enough 1 cotw

Credits:
Advertising Agency: Prolam Young & Rubicam, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Emerson Navarrete
Art Directors: Sergio Araya, Sergio Edwards
Copywriter: Jaime Díaz

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