Saudi Arabia – Campaigns of the World

LEGO News Rebuilt – A newspaper with a twist

COTW — Sun, 14 Feb 2021 08:58:28 +0000

Every year, All the newspapers of Saudi Arabia on a Saudi National Day dedicate every page to highlight Saudi’s pride and Progress. LEGO, which is just setting its foot in the Middle East with its new campaign called Newspaper Rebuilt tried to revamp the national day special newspaper, the LEGO way. Along with Havas middle east, the LEGO team recreated Al Madina’s special edition newspaper of 23rd September in only some hours of its release. It displayed it across various newsstands across Riyadh and Jeddah.

LEGO has always worked towards promoting creative freedom and creativity among children. This campaign has spread its message and pays respect to the nation’s effort towards attaining Progress and its vast potential.

Credits
Brand: LEGO
Campaign: Newspaper Rebuilt
Advertising Agency: Havas, Dubai, United Arab Emirates

Pepsi Arabia – Pepsi With Food

COTW — Thu, 05 Sep 2019 08:46:44 +0000

In Saudi Arabia, people love their culture, ” Music, Food, clothes.. etc” So part of Pepsi with food global campaign they tried to mix Saudi Arabian Music with Saudi Arabian local food in a very trendy fast way to fit the digital media content, and to be part of the daily sharable content. Pepsi Arabia – Pepsi With Food

Credits
Advertising Agency: Kijamii, Cairo, Egypt
Account Manager: Yara Ali
Producer: Soliman Asaad
Copy Writer: Yomna Helmy
Graphic Designer: Sara Al Amir
Graphic Designer: Zahraa Al Husseni
Art Director: Lamiaa Ameen

Tags:
Kijamii, Saudi Arabia, Pepsi, Non-Alcoholic Drinks, Digital

WINA 2018: Winners

COTW — Wed, 13 Jun 2018 04:17:22 +0000

WINA 2018 award ceremony was held in the main auditorium of the Los Angeles Convention center.

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

Nissan surprises Saudi women after the country overturns ban on female drivers – #SheDrives

COTW — Wed, 11 Apr 2018 06:01:34 +0000

Driving for the first time can be stressful for many women in Saudi Arabia, to increase their confidence, Nissan invited them to their first ever driving lesson, with an unexpected instructor.
#SheDrives

The tribute by Nissan aims to empower women and their family members who came with a clear message – ‘When the time comes, the decision to drive, will be entirely yours.’

Credits-
Client: Nissan
Campaign: #SheDrives
Agency: TBWA/RAAD – Dubai
Production House: Made in Saudi

This Campaign is related to:
Saudi Arabia, Nissan, #SheDrives, TBWA, Women Driving, Automobile, Inspirational Video, Stereotype

Saudi Arabia’s historic announcement, allowing women to drive

COTW — Thu, 05 Oct 2017 01:59:16 +0000

Saudi Arabia’s King Salman Bin Abdul-Aziz has signed a Royal Decree allowing women to drive. Saudi Arabia was the only country where women drivers were prohibited. The cultural edict in Saudi Arabia is seen responsible for this long-standing prohibition policy on women drivers. Women who protested paid heavy penalties. Since the 1990s, women’s rights activists in Saudi have been against this ban for their freedom and the right to drive. #SaudiWomenMove #SaudiWomenCanDrive

Crown Prince Mohammed bin Salman issued the decree and said that this is the right time for the right thing and his government considered driving by women as a social matter and not a religious issue. This order will be effective as on June 2018.

The Gulf Region is one of the largest markets for Automobiles and will see a significant rise of potential buyers after this historic announcement. Now, the US car companies like Ford and Jaguar can also jostle the market with Toyota and Hyundai, the current best sellers in Saudi.

Welcome to the driver’s seat | Ford. #SaudiWomenMove #SaudiWomenCanDrive

#Myway | Volkswagen

“2018 GRL” | Nissan Middle East

“The road is yours” | Jaguar

انطلقي، فالطريق لكِ. #السماح_بقيادة_المرأة_للسيارة pic.twitter.com/FPuh8WMy73

— Jaguar MENA (@JaguarMENA) September 27, 2017

See What happens when 99 women from varying walks of life come together to send out one powerful message?

“My Choice” – It starts with you.

Also Read: A Saudi Woman Who Got Behind the Wheel and Never Looked Back

The Article related to:
Saudi Arabia, women, Driver, Salman Bin Abdul-Aziz, women’s rights, Khaled Bin Salman, social, religious, Automobiles, creative Automobiles ads, Best Automobiles campaign, Toyota, Hyundai, Jaguar, Arab, Feminists‏, Creative print ads, latest ads, Muslims, Women’s rights in Saudi Arabia, Ford, car

All-female flight crew lands plane in country where they can’t drive a car

COTW — Thu, 17 Mar 2016 04:01:16 +0000

The first ever all-female flight deck crew for Royal Brunei Airlines has operated a plane from Brunei to Jeddah in Saudi Arabia.

Although it was a milestone for the airline, the pilot crew touched down in a country where women are still not allowed to drive a car.

The image, which was shared by Royal Brunei’s Instagram account last month, shows the airline’s first all-female flight crew sitting in the cabin of a Boeing 787 Dreamliner. Royal Brunei announced the introduction of its first all-female flight crew late last month, making it the latest in a string of airlines to mark the milestone.

“As a woman, a Bruneian woman, it is such a great achievement,” Surainy told The Brunei Times in 2012 when she received her captains’ epaulettes. “It’s really showing the younger generation or the girls especially that whatever they dream of, they can achieve it.”

Who says Engineering is a men’s only profession? Join our league of expert aircraft engineers through our Engineering Apprentice programme Visit flyroyalbrunei.com for more information on how to apply. Applications open for both boys and girls! #Brunei #RBbetterfly #RBPOV #engineers

A photo posted by Royal Brunei Airlines (@royalbruneiair) on Feb 24, 2016 at 1:11am PST

More Pictures on Instagram