Saudi Telecom Company – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sun, 22 Sep 2019 19:08:22 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Saudi Telecom Company – Campaigns of the World https://campaignsoftheworld.com 32 32 Saudi Telecom Company – What Are We Allowing? https://campaignsoftheworld.com/film-and-video/saudi-telecom-company-what-are-we-allowing/ https://campaignsoftheworld.com/film-and-video/saudi-telecom-company-what-are-we-allowing/#respond Sun, 22 Sep 2019 19:08:21 +0000 https://campaignsoftheworld.com/?p=17348 In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, Saudi Telecom Company created, What Are We Allowing? a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror.

Credits
Agency: J.Walter Thompson
Campaign: What Are We Allowing?
Client: Saudi Telecom Company

Tags:
Dubai Lynx 2019, Grand Prix, J.Walter Thompson, Awareness Campaign

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