saving lives – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 25 Dec 2021 06:58:36 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png saving lives – Campaigns of the World https://campaignsoftheworld.com 32 32 MotoRepellent : Saving Lives One Ride At A Time https://campaignsoftheworld.com/tech-innovations/motorepellent-saving-lives-one-ride-at-a-time/ https://campaignsoftheworld.com/tech-innovations/motorepellent-saving-lives-one-ride-at-a-time/#respond Wed, 09 Mar 2016 09:33:39 +0000 https://campaignsoftheworld.com/?p=8225 Mosquitos kill more people every year than any other animal in the world*, and in 2015 alone, Thailand experienced more than a 207% increase in dengue patients – making it one of the worst years in recent history for this deadly mosquito-borne disease. The Duang Prateep Foundation, a non-profit charity dedicated to improving the lives of slum residents, wanted to do something about this, so together we created MotoRepellent to help combat mosquito infestation and mosquito-borne illnesses in the slums with motorcycles; because like mosquitos, they are everywhere.

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MotoRepellent is a light-weight, mobile device filled with non-toxic mosquito repelling oil and magnetically attached to the end of a motorcycle’s exhaust pipe. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure. As the main mode of transportation in the slums, motorcycles easily navigate the narrow alleys and reach every corner. As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment. Saving lives one ride at a time.

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Credits
Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Chalit Manuyakorn
Creative Group Head: Peter Oh
Art Director: Sithum Walter
Copywriters: Chalit Manuyakorn, Peter Oh
Designer: Sangvian Suwan
Producers: Jirapan Vasanabunsongserm, YadaBuachan, Yathip Thanitthanaphat
Client Service: Wachira Ampornpachra
Production House: Meour Production
Director: Kasemparn Jujindalert
Asst. Director: Teewin Varapaskul

]]> https://campaignsoftheworld.com/tech-innovations/motorepellent-saving-lives-one-ride-at-a-time/feed/ 0 Volvo Cars – Vision 2020 https://campaignsoftheworld.com/tech-innovations/volvo-cars-vision-2020/ https://campaignsoftheworld.com/tech-innovations/volvo-cars-vision-2020/#respond Wed, 17 Feb 2016 04:27:36 +0000 https://campaignsoftheworld.com/?p=7885 Everything they do starts with people. That’s why they made the commitment that by 2020, no one should be killed or seriously injured in a new Volvo car.

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Aiming for zero

Vision 2020 is about reducing the number of people that die or are seriously injured in road traffic accidents to zero. Protecting and caring for people is at the heart of Volvo Cars’ philosophy and this is our commitment to saving lives.

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Read about Safety First: Volvo Vision 2020

Read Full Story

Credit:
Photography: Jim Gorde & Volvo Cars

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