In Brazil, there are currently an estimated two million children who are not enrolled in school, but the issue was not receiving much attention just months before the presidential election. To bring attention to this pressing issue, UNICEF unveiled a monument featuring a teacher and her students in a classroom, seemingly paying homage to the importance of education. However, a few days later, the statues of the students went missing, revealing what typically happens in many schools.

This incident garnered media attention and placed the issue of children dropping out of school in the headlines. Eventually, the statues were discovered again, but this time placed in hazardous locations with each statue representing one of the many reasons why children drop out of school. For example, one statue was shown selling sweets, while another held a baby. Accompanying each statue was a sign explaining what had occurred and urging people to vote for education and put pressure on political candidates to prioritize the issue.

This campaign highlights the severity of the issue of children dropping out of school in Brazil and the need for greater attention and action to be taken to address it. By raising awareness and urging political action, UNICEF hopes to improve the lives of millions of Brazilian children and ensure they have access to the education they deserve.

Credits
Agency: Artplan Communication
Client: UNICEF
Campaign: #voteforeducation | Missing Students | Monument to Education
Client Approval: Michael Klaus, Camilo Leon and Elisa Reis.
General Director: Duda Moncalvo
Creative Director: Gustavo Tirre
Copywriter: Thiago Diniz
Art Director: Gustavo Viana
Content and Engagement: Nara Grillo
Customer Service Director: Cacá Malta
Service Team: Clara Bianchi, Renata Vinagre and Gabriel Moura
Project manager: Felipe Martins
Planning Director: Fernando Torres
Planning Team: Lucas Garbulha and Ana Quintiliano
Media Director: Maira Orempuller
Media Team: Thayse Arruda, Viviane Amaral, Filipe Braga, Fellipe Freita, and Iago Joston
Creative Data Director: Diogo Bobsin
BI team: Larissa Alves
Production Director: Daniel Oda
Production and RTV: Fernanda Mesquita, Bruno Werner, Rafael Toscano, Amanda Sampaio and Julia Maia
Video Producer: Madre Mia
Film Director: Kiko Lomba
Audio Producer: Lira

The Door Step School wanted to inspire kids to believe in the power of school so they created the world’s first ‘Streets Named After Street Kids’.

The teachers at Door Step School selected kids that were excelling at school against the odds. And Door Step School celebrated them by naming the slum streets they lived on, after them! Imagine having a road named after you when you’re only 12 years old. The entire slum community witnessed the road-naming ceremonies inaugurated by a local TV star, politician and a govt. Welfare board official.

India has tens of thousands of slum by-lanes. And none of them have names. Imagine the number of children we could inspire.

The idea was to name the streets in the slums after the kids who were toppers in school. And publicly celebrate these ‘achiever’ children. Entire slum communities were invited to the event, which was held over two days. A famous tv star, a local politician and a bureaucrat found the time to ‘inaugurate’ the new roads, speak to the kids and their parents, and thus motivate the kids to stay in school and build a future for themselves.

Credits
Advertiser: Door Step School
Advertising Agency: FCB Interface, India
Title: World’s 1st Streets Named After Street Kids
Media: Ambient
Category: Education
Geo: India

About 258 million children and youth are out of school, and do not have access to education. Forcibly married, forced to work or enlisted in an armed conflict… governments urgently need to act.

Credits
Agency: Notchup
Advertiser: Coalition Education
Country: France
Creative Director: Philippe Robin
Art Director: Tristan Omnes
Copywriter: François Dupuy

Google – Draw to Art | Doodle to discover great works of art

By: Google Arts & Culture Lab

Every great work of art started as a sketch, but what if your sketches could help you discover great works of art?

That’s the idea behind Draw to Art, a Google Arts & Culture installation in the form of an easel. It uses machine learning to match your doodles to paintings, sculptures, and drawings from museums around the world.

To create Draw to Art, we used the Sketchy database to train a neural network, teaching it to match doodles to artwork.

Sans Forgetica

Sans Forgetica is a font designed using the principles of cognitive psychology to help you to better remember your study notes. It was created by a multidisciplinary team of designers and behavioural scientists from RMIT University.

The Open Door Project

The Open Door Project is an institutional response by The Millennium School to the problem of children outside the education net. They believe that a large-scale campaign that enjoys the collective effort of private schools can help mitigate the crisis of over 8 million out-of-school kids in India. They are glad to see that Bhukkad — the film — resonates with the philosophy of The Millennium School, which has a love for learning and joyful learning as its bedrock.
Agency: FCB

A Future Without Change

Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University stood out by showing one plagued by problems.

VMLY&R created A Future Without Change, giving students a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them.

With the help of each faculty, the team created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact.

Client: Monash University
Agency: VMLY&R Melbourne

Reword

Bullying has moved from schoolyards to social media. Shielded by screens, kids often don’t consider the effect their words can really have. Headspace set out to find a way to tackle online bullying before it happens.

They created reword, an effective tool that works like a spell checker for online bullying. As a child types, this browser plug-in searches an evolving database of abusive words and phrases. When one is recognised, the child is instantly alerted with a red strikethrough, a simple symbol that encourages kids to reconsider what they write. reword has been embraced in Australia amongst children, parents and schools, and is having a genuine impact on online bullying behaviour. To date, when reword has been activated, 91% of insults have been corrected.

StorySign by Huawei

90% of deaf children are born to hearing parents, leading to communication issues, including the challenge of learning to read, which is so key to their future.

FCB Inferno created StorySign for Huawei, a free app that uses AI’s power to translate selected children’s books into sign language, delivered by Star, our friendly signing avatar.

Developed with an understanding of sign syntax to ensure a seamless translation and user experience, StorySign helps to open the world of books to deaf children and their families; users simply hold their phone up to the words on the page and avatar Star signs the story as the printed words are highlighted. This helps parents and children to learn to read together and at their own pace.

Guneet Monga is no stranger to weaving intricate prosocial narratives. Her career exhibits a dedication to imbibe stories with honesty, sincerity, and rawness. Moreover, she is not one to bow down to boundaries agreed upon by the masses. Instead, Guneet is a dynamo who ventures to go beyond boundaries to create magic. The same is perfectly reflected in a recent campaign by Oppo. #GoBeyondBoundaries features Guneet as part of a narrative about a young girl in a village. But, the caveat is that the girl doesn’t go to school

Throughout the film, Guneet helps the little girl push her boundaries and gets her enrolled in school. In the process, Guneet also ends up pioneering internal change by pushing her own boundaries. All in all, the campaign portrays how even a tiny smartphone can help in the propagation of big change. Moreover, the film looks visually stunning and strikes the perfect overall tone.

In essence, #GoBeyondBoundaries works because of Guneet Monga’s empowering screen presence. In other words, she’s the real star here.

This campaign is about:
Guneet Monga, OPPO Smartphones, Inspiring Stories, Sikhya Entertainment, Filmmaker, TV, School, Digital Film, Advertising, OPPO Reno4 Pro

The crisis of Covid-19 has brought the world to a standstill. The hustle and bustle of our lives and the clockwork of the giant corporate world and various consumer industries have come to a grave pause. While we are safe indoors, our bankers, scientists, policemen and scientists have been fighting at the frontline to keep us safe. And to prepare the future for an even stronger fight, our teachers have been quietly sitting indoors and teaching online every single day to mould the future set of bankers, scientists, policemen and change-makers. From the blackboard to the laptop, from picking up chalk to picking up video classes – the world may be under a lockdown but the mind is free – and our teachers globally have been imparting knowledge with courage through every technological way possible. We salute our frontline warriors in the education sector for continuing to fuel hope and shape a stronger world.

Credits
Brand: Supra Pens
Campaign: No Lockdown For Education
Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Illustrator: Santanu Mitra
Animation & Edit: Soumitra Sengupta
Copywriter: Madhura Chakravarty
Graphics: Anubhav Mridha, Soumitra Sengupta
Supervision & edit: Arijit Seth
Music: Arijit Chakraborty
Voiceover: Debarjo Banerjee, Debalina Chakraborty

Tags:
Teacher’s Day, Lockdown, pandemic, Education, Teacher, Supra Pens, COVID-19, Digital Film, School, TV, Advertising

In India, marks are one of the primary parameters of judging a child’s worth and children are constantly subjected to comparisons by their parents. This campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let’s remind our children that they are not defined by their grades.

Credits:
Brand: Supra Pens
Campaign: Learn Beyond Grades
Website: http://www.suprapens.com
Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Aritra Das, Ashis Mridha
Copywriter: Suchetana Ghosh, Madhura Chakravarty
Illustrator: Santanu Mitra
Head Client Servicing: Kusumanjan Banerjee
Account Management: Ankita Chatterjee

This Campaign is related to:
Ball Pens, Monkey Wrench Communications, Print Campaigns, Print Advert, Print Ads, Illustration, Creative Ads, Student, Exams, School, Education, Einstein, Agatha Christie, Ray Charles, Supra Pens

D&AD Awards are recognised globally as the ultimate in creative excellence, while D&AD Impact celebrates great, transformative, creative ideas that have had real impact and make a positive difference to the world. #GiveHer5 was recognised as one of those ideas on 27th September 2017 when it was awarded the coveted Graphite Pencil at the D&AD Impact ceremony in New York.

A much spoken about the campaign, #GiveHer5 is the crowdfunding initiative that aimed to draw attention to the 5 days over 350 million girls in India (nearly 80% of the country) miss every month, just because of their period. That’s 60 days lost a year, 3.9 years over a lifetime. Just Rs.150 could give her 5 of those days back. #GiveHer5 was the movement that did just that.

Follow the campaign here: www.giveher5.org

Watch D&AD Impact Awards 2017 Winners

Campaign related to:
D&AD Professional Awards 2017, #GiveHer5, crowdfunding initiative, Law & Kenneth, Saatchi & Saatchi, Glass Lion, Cannes Lions International Festival of Creativity, D&AD Impact Awards, creative ideas, Digital campaign, D&AD Pencils, Creative Advertising, Design Awards, Graphite Pencil in D&AD Awards, Reusable Protection, Saafkins, sanitation, school, video spot, LivingGuard technology, Sanitary Napkins, sanitary protection, Girl education in India, Ammada Trust, menstruation, Female sanitation, Give Her 5, sanitary pads

Highlights of the advertisement
1.The ad campaign shows the innocence of a little girl because she tries to be a part of the male chauvinist society just by imitating her brother
2.The little girl uses a simple analogy to bring out the big problem of girl drop­outs in Indian schools
3.It shows how oblivion and innocence can bring out the things that sometimes even the most smartest can miss out.
The strong message in this short ad campaign opens the eyes of millions of Indians who still do not believe in sending their little girls to school. It is a mind­boggling and soul­shattering message that can change one’s perspective from being a total ignorant to an empathizer and a progressive changemaker.

Nanhi Kali #EducateTheGirlChild

Credits:
Client: Nestle India
Project: Nanhi Kali
Agency: Famous Innovations
Production house: Curious Films
Directed by: Nitin Pradhan