STEM for Girls is an initiative launched in India by IBM in 2019 to improve education and career pathways for girls in government high schools. Our vision is to prepare over 200,000 high school girls here in India, across multiple states, through a 3-year program to pursue and understand their potential in STEM careers.

IBM has joined forces with partners Quest Alliance and American Indian Foundation Trust to take this program to government schools in select cities. In the last two years, IBM has reached over 140,000 students through 1,200 schools.

SuperHumans and Fondazione EBRI Rita Levi-Montalcini join their forces by introducing the Agnosis Collection on the World Alzheimer’s Day.

“If you can’t remember where you put your keys, don’t just think it’s Alzheimer’s. It’s when you can’t remember what the keys are for that you should start to worry” said Rita Levi- Montalcini.

Agnosia, one of the most terrible symptoms of Alzheimer’s, is a condition that causes the inability to recognize even the most common objects. On the occasion of the Alzheimer’s Day, we created the Agnosis Collection – three objects, whose shapes and names, are only apparently recognizable but are really completely meaningless – to explain to those who are not familiar with the disease what it feels like when objects no longer have meaning.

A few days before the World Alzheimer’s Day, we revealed our mysterious objects, raising curiosity among users from different social media platforms.

On September 21st, Gidello, Luvetto and Bralino appeared on the shelves of the Esselunga supermarkets, along with a hard-selling communication that invited people to buy them and to take advantage of an offer that they couldn’t refuse.

After the first moment of puzzlement, customers discovered the real nature of the objects and learned that they could donate for research.

The objects from the Agnosis Collection were sent to several influencers for a unique unboxing to start an online conversation and spread the word.

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Tags:
European Brain Research Institute, EBRI, World Alzheimer’s Day, Technology, Innovation, Science, Rita Levi-Montalcini

Go Beyond Just Browsing | #DontBeABrowser

The digital promo has been designed by Virtue and portrays the unlimited possibilities offered by Google Chrome. From attending early morning interviews to set up first dates, everything is a possibility with Chrome.

We feel that the campaign acts as a worthy celebration of Chrome’s 10-year anniversary. It gives a vivid picture of the browser’s growth throughout these years.

Credits:
Client: Google Chrome
Campaign: Don’t Be A Browser
Agency: Virtue
Chief Creative Officer: Cameron Farrelly
Group Creative Director: Trent Rohner
Creative Director: Andy Verderosa & Kyle Lynah
Creatives: Madeline Leary, Jenn Hubbard, Jackie Saldano, Mary-Grace Moseley
Design: Jessica Saesue
Strategy Lead: Mathoto Matsetela
Strategy: Stephanie Kruzick
Head of Production: Jill Rothman
Head of Integrated Production: Daniela Asaro
Executive Producer: Jonathan Shipman
Senior Producer: Jenn Gore
Director of Music: Charlotte Von Kotze
Client Partner: Ray Kang
Account Director: Jasmine Jabbour
Account Supervisor: Hagan Rushton
Director: The Malloys

Production Company: Superprime
Post-Production & VFX: Framestore
VFX Supervisor: Martin Lazaro
Senior Producer: Sue McNamara

Editorial: Cut + Run
Head of Production: Ellese Shell
Editor: Gary Knight
Assistant Editor: Beau Dickson

Audio Post House: Sound Lounge
Senior Audio Post Producer: Becca Falborn
Co-Mixers: Tom Jucarone, Rob DiFondi, Pete Crimi, and Justin Kooy

Music: Din Daa Daa by George Kranz
Media Agency: Essence

This Article is about:
Innovations, Science, Technology, Google, Google Chrome, Browser, #DontBeABrowser, Tech, Digital Campaign, Don’t Be A Browser, Virtue