Selfie – Campaigns of the World

Dove: Reverse Selfie | Help girls positively navigate social media

YWwV268TPqrxQUV5 — Fri, 23 Apr 2021 07:25:53 +0000

Dove is renewing the fight for real beauty standards by pushing into the activist digital era with a hard-hitting new campaign – Reverse Selfie. The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove highlights the widespread damage caused by the trend of heavily edited selfies. “Reverse Selfie”, and is a sequel to Dove’s seminal 2006 film ‘Evolution’, which highlighted the false and unrealistic nature of the beauty ideals perpetuated by the advertising industry and the media. The film begins with an image a young woman has posted of herself on social media. The action then rewinds, reversing all the tweaks and staging that have created that image and revealing the shockingly young girl behind the picture.

By age 13, 80% of girls distort the way they look online.* Let’s change that. Social media is a big part of young people’s lives — but retouching apps and the pressure to post the ‘perfect selfie’ are hurting their self-esteem and confidence. Have the selfie talk with a girl you love to reverse the damage and celebrate real beauty.

This is a representation of how far retouching apps can distort beauty. #NoDigitalDistortion is Dove’s movement to help build confidence and positive body image on social media.

Dove Self-Esteem Project 2020 Research Behind the ‘Reverse Selfie’ Film

A new Canadian study conducted by the Dove Self-Esteem Project, which fueled the development of the ‘Reverse Selfie’ film, reinforces that we’re amid a confidence crisis. Canadian girls ages 10 – 17 years old were surveyed, and research results share that:

80% of girls have downloaded a filter or used an app to change the way they look in photos by the age of 13
67% of girls try to change or hide at least one body part/feature before posting a photo of themselves
59% of girls with lower body esteem regularly distort their photos before posting them on social media
37% of girls say they don’t look good enough without any photo editing

Importantly, girls said that if images on social media were more representative of the way girls look in everyday life, they would feel more confident:

67% of girls say they would not end up feeling judged on the way they look
66% of girls would be less worried about the way they look
63% of girls wish the world would focus more on who they are instead of what they look like

It’s clear from the research that we need to help girls positively navigate social media, making it more about self-expression and less about validation.

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Credits
Advertising Agency: Ogilvy
Campaign: Reverse Selfie
Global Executive Creative Director Unilever: Daniel Fisher
Global Creative Director: Juliana Paracencio
Art Director: Liam Bushby
Copywriter: Alison Steven
Head of Copy: Ollie Jarrott
Head of Art: Matt Nankivell
Design Lead Integrated: Sian Hughes
Global Business Lead, WPP Unilever: Jo Bacon
Global Managing Partner: Sam Pierce
Global Business Director: Georgie Howard
Account Manager: Grace Boyle
Project Manager: Zahra Mair
Head of Integrated Production (Unilever): James Brook-Partridge
Film Producer: Sally Lipsius
Film Producer: Sue Lee Stern
Head of Art Production (Unilever): Sarah Thomson
Art Producer: Chloe Jahanshahi
Chief Strategy Officer: Ben Kay
Strategy Partner: Ila De Melloa Kamath
Strategist: Cristina Diago
Senior Social Strategist: Justin Jackson

Medicus: When you travel, there’s nothing more important than yourself

YWwV268TPqrxQUV5 — Tue, 26 Jul 2016 03:31:13 +0000

Brand:Medicus
Media: Print
Category: Professional services
Advertising Agency: TBWA, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Directors: Nicolás Centroni, Fernando Serra
Art Director: André Soares
Copywriter: João Oliveira
Agency Producer: Sergio Palermo
Photographer: Lucila Blumencweig
Digital Artist: Fernando Serra
Account Executive: Carlota Gabrielli

Exito Mobile: Don’t shoot yourself

YWwV268TPqrxQUV5 — Tue, 12 Jul 2016 14:07:39 +0000

These thought provoking ads by Exito mobile showcases people holding barrels of a gun instead of a ‘selfie stick’. This in turn points out the dangers of over-sharing and boasting one’s wealth on the internet, since criminals also use the same platform.

Credits
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officer: Hugo Corredor, Giovanni Martínez
Executive Creative Director:Diego Ortiz, Oscar Muñoz
Senior Art Director:Andrés Roa Ariza
Creative Director:Paulo César González, Ivan Henao
Köhler Studio Photographer: Martín Kohler
Account Director:Natalia Perez

Cricket Wireless: Mothers, it’s always YOUR day! #PhotoMombing

YWwV268TPqrxQUV5 — Tue, 03 May 2016 18:28:59 +0000

Mothers, it’s always YOUR day! You created the miracle of life! You’ve taken 1,000s of photos of your kids and they’ve taken zillions of themselves! Save them from being self-obsessed, disconnected little miscreants and start #PhotoMombing their selfies for Cricket’s sake! We love you!

#PhotoMombing: verb: When a mother photobombs their kids’ pictures, often causing laughter, embarrassment, and retakes.

Cricket Wireless endorses safe practices for #PhotoMombing, including; jumping, spinning, yelling, sneak tickling, planking, twerking, and, of course, our favorite, the stag leap while throwing glitter. Side effects may include temporary laughter, lifelong respect and street cred at the gym. You haven’t had this much fun since your senior year of junior college.

Kids, teach your mom how #PhotoMombing works. Your Mom is the Bomb. Keep her IN the picture.

Share this video with a mother you love.

Watch the Behind the Scenes

Post your favorite #PhotoMombing moments here

VIM- From Upperselfie to Frontselfie in 2 months

YWwV268TPqrxQUV5 — Tue, 26 Jan 2016 03:47:07 +0000

Credits & Description:
FROM UPPERSELFIE TO FRONTSELFIE IN 2 MONTHS
Media: Print
Category: Entertainment & leisure
Client: VIM
Agency: M&C SAATCHI TEL AVIV
Country: Israel
Executive Creative Director: Tzur Golan
Art Director: Yam Sasson
Copywriter: Alisa Mil
Account Director: Idit Zemmer
Account Executive: Michal Nachum

Do the things you do with fastest network.

YWwV268TPqrxQUV5 — Fri, 13 Mar 2015 15:48:42 +0000

Telcel: Selfie
Advertising Agency: La DobleVida, Mexico
Creative Directors: Manuel Camacho, Esaú Vázquez
Art Directors: Minerva Uribe, José Carlos García
Copywriters: Esaú Vázquez, Ángel Cabral
Illustrator: El Grand Chamaco

Don’t Selfie and Drive

YWwV268TPqrxQUV5 — Wed, 18 Feb 2015 08:36:27 +0000

Agencia: DDB México
Cliente: Volkswagen
Dirección Creativa: Raúl Pineda “Rulo” / Antonio Cué
Redacción: Raúl Pineda
Dirección de Arte: Antonio Cué
Producción Agencia: Violeta Pacheco / Marcelo Genel
Casa Productora: Estudio Base
Fotografía: Diego Arrigoni
Producción: Ezequiel Schnabel
Post-Producción: Juan Pulido

Show your Love for Selfies. #TheGreatIndianSelfie

YWwV268TPqrxQUV5 — Wed, 24 Dec 2014 10:19:21 +0000

Lg G3 Presents #TheGreatIndianSelfie
Time to show your love for selfies to the world.

Brand: LG India
Campaigns: hiselfie

The Beats Solo2 – Selfie has been reinvented. #SoloSelfie

YWwV268TPqrxQUV5 — Wed, 03 Dec 2014 02:12:12 +0000

The Beats Solo2 is the world’s best-selling headphone. They’re a symbol of individuality as much as they represent a connection shared by millions of people across the globe.

The Selfie has been reinvented. Enter Solo Selfie or #SoloSelfie—a new movement of self-expression. Share yours and tell the world your story.