Serbia – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 30 Jul 2019 05:55:51 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Serbia – Campaigns of the World https://campaignsoftheworld.com 32 32 Da se zna : I (Dis)own my child https://campaignsoftheworld.com/creative-print-ads/da-se-zna-i-disown-my-child-print-advertisement/ https://campaignsoftheworld.com/creative-print-ads/da-se-zna-i-disown-my-child-print-advertisement/#respond Tue, 30 Jul 2019 05:04:57 +0000 https://campaignsoftheworld.com/?p=16876 One of the toughest moments for LGBT+ population is declaring sexual orientation and gender identity to family, especially in the Balkans and small environments where cultural barriers are highly present when it comes to family acceptance… Unfortunately, it still means facing rejection. In order to formalize the rejection, parents publish I disown my child classified ads in papers, which is a deeply rooted custom, still happening even today. Brand used this awful practice as a tool and changed the perspective. The association for LGBT+ rights Da se zna (Let it be known) initiated the campaign and published a series of real I disown my child Print advertisement in national and local newspapers, allowing various families to publicly support their kids for being proud of who they are and who they love.

Da se zna: I disown my child | Print Advertisement

Credits
Campaign: I disown my child
Advertising Agency: McCann Belgrade, Serbia
Media Agency: UM Belgrade
Digital Agency: Drive
Additional Credits: Andrea Mitić, Marija Vićić, Jelena Jazić, Emina Azizi, Tamara Vukadin, Aleksandar Milojević, Luka Ličina, Nikola Nikolić, Biljana Kolaković, Ana Kovačević
Copywriter: Jovana Milošević
Senior Designer: Sandra Milojević
Associate Creative Director: Lidija Milovanović
Executive Creative Director: Jana Savić Rastovac

Tags:
Print advertisement, McCann, Serbia, Da se zna, Public Interest, NGO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, sexual orientation, classified ads, I disown my child

]]> https://campaignsoftheworld.com/creative-print-ads/da-se-zna-i-disown-my-child-print-advertisement/feed/ 0 For beautiful city. Clean after your dog. https://campaignsoftheworld.com/creative-print-ads/for-beautiful-city-clean-after-your-dog/ https://campaignsoftheworld.com/creative-print-ads/for-beautiful-city-clean-after-your-dog/#respond Fri, 11 Sep 2015 08:12:36 +0000 https://campaignsoftheworld.com/?p=3182 clean-after-your-dog-4_cotw

clean-after-your-dog-3_cotw

clean-after-your-dog-2_cotw

clean-after-your-dog-1_cotw

Credits:
For beautiful city. Clean after your dog.
Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New business manager: Milos Stankovic

]]> https://campaignsoftheworld.com/creative-print-ads/for-beautiful-city-clean-after-your-dog/feed/ 0