Serena Williams – Campaigns of the World

We Play Real | Nike inspiring film to celebrate Black Women in sports

COTW — Sun, 21 Nov 2021 06:54:28 +0000

Help level the playing field for Black Women. We Play Real by Nike

Black Women are rarely recognized for the hard work they put in. It’s not just magic; they are the real thing.

Nike inspires and enables consumers to join them in action through a new film, ‘We Play Real’; a social campaign elevating Black women’s voices; and a pitch campaign with community partner Black Girl Ventures. Key athletes in the film include Serena Williams, Naomi Osaka, Sydney Leroux, and many more.

Throughout 2021, Nike will continue to deliver inspiring, empowering, and motivating stories, content, and experiences that demonstrate how the power of sport can help move the world forward.

Credits
Client: Nike
Campaign: We Play Real
Agency: Wieden+Kennedy
Formats: Trueview Ads.| Digital Film
Tags: Craft, Diversity, Film, Impactful, Storytelling, #WePlayReal
Countries: USA

Happy by Michelob Ultra – A Super Bowl commercial showing the importance of ‘Joy’ in success

COTW — Wed, 10 Feb 2021 07:49:12 +0000

We are often told that success requires hard work, sacrifice, grit, and dedication. While all of that is still true, people often forget the important part joy plays in success. With its thought-provoking Super Bowl commercial, Michelob Ultra raises a question about the importance of Joy in attaining success.

‘Happy’ with the help of Sports superstars like Serena Williams, Alex Morgan, Anthony Davis, Payton Menning, Brook Koepka, Jimmy Buttler shows the less famous but equally important parts of their lives where they are seen spending quality time with their families.

There is no success worth the cost of your joy. This campaign indeed has been successful in highlighting the same and has a positive message.

Credits
Agency: Wieden+Kennedy New York
Client: Michelob Ultra
Campaign: Happy

Nike: Never Too Far Down – A testament to humanity’s undying resolve

COTW — Thu, 11 Jun 2020 13:50:45 +0000

With the world facing COVID-19, despair is something that we battle with every day. In such a trying time, we need to cling to all the inspiration we can get. Thanks to Nike, we have legends from the world of sport to cheer us on. In yet another hard-hitting motivational ad titled Never Too Far Down, Nike has managed to instil viewers with hope and enthusiasm.

Featuring the comeback stories of all-time greats, this campaign is a grand affair. More precisely, it features names like LeBron James, Serena Williams, and Tiger Woods. It reminds us of the resilience of the human spirit amid a global health crisis. Moreover, the creative geniuses from Widen+Kennedy have crafted a storytelling marvel. The campaign not only exudes visual brilliance but also boasts a powerful narration. Consequently, the core message of the ad is one that’s cohesively delivered.

Never Too Far Down resonates as much with an athlete as with a layman. All in all, we feel that it is a great addition to Nike’s roster of sport-themed inspirational ads.

Nike – Dream Crazier | #JustDoIt

COTW — Sat, 11 Jan 2020 14:14:20 +0000

Dream Crazier campaign by Nike shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams. #JustDoIt

The spot is the start of a celebration of women in sport ahead of this summer’s football tournament in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams.

The film is narrated by Serena.

Tags:
Women, Inspiring Film, Motivation, Fitness, Sport, Nike Dream Crazier, Female Athletes, TV

Serena Williams goes topless for Breast Cancer Awareness | I Touch Myself

COTW — Sun, 07 Oct 2018 09:23:34 +0000

Serena Williams is a sports icon familiar to almost every household across the globe. She’s not just a brilliant athlete, but also someone with a melodious voice. In a bid to kick off the Breast Cancer Awareness Month, a bare-chested Serena released her rendition of Divinyls’ famous song – I Touch Myself for Berlei.

Serena’s breathtaking performance not only presents a meaningful message but also acts as a tribute to Chrissy Amphlett. I Touch Myself is a powerful example of heartfelt activism that hits home.

The digitalized version of Serena’s performance was curated by JWT-Sydney and broadcasted under Berlei’s breast cancer awareness campaign. By stepping out of her comfort-zone, Serena urges other women to self-check for lumps in their breasts from time-to-time. In a report by WHO, it is stated that almost 15% of cancer-related deaths in women have been attributed to breast cancer; Therefore, it isn’t an issue to be taken lightly. As said by Serena herself, early detection can significantly reduce the risk of mortality associated with this disease.

Judging by Serena’s responsible demeanor towards the cause and the associated response by the public, it can be fairly stated that Chrissy Amphlett’s legacy, Project I Touch Myself, is receiving the treatment it deserves!

Credits:
Campaign website: https://itouchmyself.org/#
Starring: Serena Williams
Director: Daniel Askill
Music Director: Charley Drayton
Chorus Harmony Vocal: Chrissy Amphlett
Music Producer/ Programmer /Mix engineer /Guitar/ Visual music arranger: Pat Thrall
Recording voice coach to Serena Williams: Koo Abuali
Original music track – I Touch Myself
Original Songwriters: Christina Amphlett, Tom Kelly, Billy Steinberg & Mark McEntee
Creative and Strategy: J. Walter Thompson Sydney
Executive Creative Director: Simon Langley
Associate Creative Director: Sinead Roarty
Senior Creative / Art Director: Alex Antoniou
Client Services Director: Ana Lynch
Senior Strategist: Heather Morrison
Social Media Strategist: Craig Mack
Account Manager: Ellie Sutton
Account Manager: Bronte Rohrig
Senior Producer: Amanda Slatyer
Senior Producer: Tracey-Lee Permall (Hogarth)
Microsite: Mirum Australia
Music Studio: Song Zu Sydney
Production Company: Collider
Executive Producer: Sara Greco – Strangelove
Producers: Lucy Bidwell & Lucy Pilkington
DoP: Todd Banhaz

This Campaign is about:
Serena Williams, Berlei, Athlete, Sport, Breast Cancer Awareness, I Touch Myself, Chrissy Amphlett, Digital Campaign, Bra, JWT, J Walter Thompson

A Crazy Dream Becomes Reality When You #JustDoIt – Nike Dream Crazy

COTW — Sat, 08 Sep 2018 09:20:46 +0000

What started as Blue Ribbon Sports is now a multinational corporation called Nike. In the brand’s 54-year long run, the Swoosh logo has been a part of many moments of athletic greatness. Nike’s slogan, ‘Just do it!’, came into being in 1988. Ever since that, it has been one of the brand’s core principles. In a bid to celebrate the tagline’s 30-year anniversary, Nike released a campaign starring various personnel from the world of sports. The title of the campaign is Nike Dream Crazy featuring Colin Kaepernick.

The ad aired on 5 September 2018 and involved Colin Kaepernick at its forefront. The internet responded to Colin’s association with the campaign in a divided fashion due to the athlete’s recent stand on racism in the USA. Many people didn’t like the fact that someone who refused to stand up for America’s national anthem was chosen as the face of the Dream Crazy campaign.

However, the controversy surrounding the motivational film does not take away its excellence. The Dream Crazy concept was brought to life by Wieden + Kennedy. It focused on the central message of believing in your dreams no matter how crazy they seem to be. The film urges dreamers not to attach limits to their efforts, and to go all the way in the pursuit of their aspirations.

We feel that the campaign needs to accredited for its core message. Regardless of where one stands as far as Kaepernick’s involvement is concerned, it can’t be denied that Nike has yet again created a top-notch motivational promo.

Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #JustDoIt

It’s only a crazy dream until you do it. #justdoit | Serena Williams

Credits
Brand: Nike
Campaign: Nike Dream Crazy

This Article is about:
Film, United States, Sports, Nike, Wieden + Kennedy, Serena Williams, Colin Kaepernick, NFL

Nike dunks hard the equality message featuring a star-studded roster of athletes

COTW — Wed, 15 Feb 2017 10:19:18 +0000

“Nike’s employees and athletes believe that sport has the unique power to unite people and inspire change – and they believe Nike’s role is to be in the game, to never sit on the sideline,” the release notes.

Nike Equality

Equality: Behind The Scenes

“Equality” features appearances from athletes LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas and Victor Cruzset. It also includes voiceover and an appearance by actor Michael B. Jordan, who we’ll always remember as 16-year-old drug dealer Wallace on The Wire. Jordan appeared in last October’s “Against The Wall” police brutality PSA from Harry Belafonte‘s social justice nonprofit Sankofa.

Source: slamonline

Credits:
CLIENT: Nike
PROJECT NAME: Equality
FORMAT: Broadcast + Online

Alex Lopez – Senior Director Brand Communication
Juan Reyes – Director Brand Communications

AGENCY: W+K PORTLAND
Creative Director: Chris Groom, Antony Goldstein
Writer: Kervins Chauvet
Art Director: Nate Nowinowski
Integrated Production Director: Matt Hunnicutt
Producer: Julie Gursha
Associate Producer: Emily Knight
Senior Business Affairs Manager: Dusty Slowik
Account Team: Chris Willingham, Alyssa Ramsey, Hannah Hewitt, Patrick Gulliford
Strategic Planning: Nathan Goldberg
Media: Reme DeBisschop, Geoff Scoones, Justin Bradley
Project Manager: Andrea Nelsen
Broadcast Traffic Manager: Andrea Sierra, Tim Bell
Studio Manager: Alicia Kuna
Studio Designer: Seth Shelman

PRODUCTION
Production Company: Prettybird
Director: Melina Matsoukas
Executive Producer: Suzanne Hargove
Line Producer: Jonathan Wang
Director of Photography: Malik Sayeed

EDITORIAL
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith
Assistant Editor: Dylan Sylwester, JB Jacobs, Kevin Alfoldy, Eddie Mikasa, Doug Scott
Post Producer: Jen Milano
Post Executive Producer: Leslie Carthy

COLOR AND VFX
VFX Studio: The Mission
VFX Supervisor: Patrick Ferguson
On Set Supervisor: Gray Marshall
Flame Artist: Michael Vaglient, Susanne Scharping, Ed Black, Adam Flynn
Animation Director: Piotr Karwas
VFX Producer: Diana Cheng
Managing Director: Michael Pardee

MUSIC
Music Supervision: Walker
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hendrix
Song: A Change is Gonna Come
Written by: Sam Cooke
Performed by: Alicia Keys
Engineer: Ann Mincieli
Music Editor: Judson Crane

VOICEOVER
Voiceover Talent: Michael B. Jordan

MIX
Mix Company: Eleven
Audio Mixer: Jeff Payne
Audio Mix Assistant: Jordan Meltzer
Mix Executive Producer: Melissa Elston

SOUND DESIGN
SD Company: Barking Owl
Sound Designer: Morgan Johnson
Producer: Kelly Bayett

TELECINE
Telecine Company: Company 3
Telecine Producer: Clare Movshon
Colorist: Tom Poole

MINI Salutes U.S. Olympians who defy lables in their new campaign | #RoadToRio

COTW — Sat, 06 Aug 2016 06:43:48 +0000

MINI is proud to partner with U. S. Olympians who have defied labels on their #RoadToRio. The athletes who have exceeded expectations and defined themselves. Because they are the ones who truly embody the Olympic spirit.

Athletes including Claressa Shields, Carlos Balderas and Ibtihaj Muhammad announce their labels of “poor,” “immigrant” and “Muslim” while they stand proudly in their Team USA gear. Professional tennis player Serena Williams stands defiantly and announces that the only label that should matter is “Olympian.”

U.S. Olympic Games TV Spot

Ibtihaj Muhammad

“Muslim. Black. Girl.” These labels aren’t limitations for U.S. Olympian Ibtihaj Muhammad. She’s worked her entire life to combat stereotypes and define herself.

Morghan King

“Too old. Too small. Too strong.” These are labels that U.S. Olympian Morghan King has been given, and she loves being strong.

Carlos Balderas

“Immigrant. Thug.” These aren’t limitations for U.S. Olympian Carlos Balderas. He uses negative labels as motivation to get where he is today.

Carlin Isles

“Foster kid. Too small. Never gonna make it.” These labels don’t define U.S. Olympian Carlin Isles because he’s comfortable being different.

Cullen Jones

“Don’t let anyone ever stop you. A different background shouldn’t stop you from being the best that you can be.” Labels aren’t limitations for U.S. Olympian Cullen Jones.

Claressa Shields

“Too young. Too tough. Too much muscle” These aren’t limitations for U.S. Olympian Claressa Shields. You can never have too much muscle, and you can never be too tough.

Serena Williams

No one can define you, no one can put a label on you, you can defy anything that anyone says. Labels aren’t limitations for U.S. Olympian Serena Williams.

Jake Gibb

“Old. Not good enough. Done.” These aren’t limitations for U.S. Olympian Jake Gibb. He owned his labels and now he’s a three-time Olympian and two-time cancer survivor.

Credits
Website: miniusa
Advertising Agency: Butler, Shine, Stern & Partners, San Francisco, USA
Chief Creative Officer: John Butler
Creative Director: Mark Krajan
Senior Art Director: Sinan Dagli
Senior Copywriter: Luke Zehner
Senior Producer: Lori Pisani
Head of Integrated Production: Adrienne Cummins
Account Director: Danny Peters
Account Supervisor: Michelle Finelli
Production Company: Alldayeveryday
Director: Matt Baron
Executive Producer / Partner: Arrow Kruse
Executive Producer: Oscar Thomas
Head of Production: Nicola Westermann
Producer: Zein Zubi
Editorial Company: Cut & Run
Editor / TV: Pete Koob
Editors: Christopher Kasper, Andy Berner
Music Company: One Union
Music: Joaby Deal
Color Grading Company: Apache
Color Grading: Shane Reed
Finish: Jogger