Credits
Brand: Durex
Campaign: Durex Poppin
Advertising School: Miami Ad School, Miami, United States of America
Art Director: Matias Cachiquis
Art Director: Ashutosh Thakkar
Art Director: Leonardo Fonseca
Copywriter: Tuhin Parhi

Tags:
Design, United States, Health, Miami Ad School, Poppin by Durex, Durex Poppin, Technology, Innovation, Product Innovation

We believe that the larger takeaway from this campaign should be that there’s an urgent need (more needed than ever) for everyone today to be tolerant and respectful of each other’s culture, religion, caste, sex, and whatever form of identity one has or believes in.

If we take a look into the books of history, the #TakeAKnee campaign didn’t start recently. It took roots in the US twelve months back when former San Francisco 49ers quarterback Colin Kaepernick went down on his knees as the national anthem of his country began to play. He did it to show his stance against the discrimination on the basis of racism. And thus, began the #TakeAKnee movement that struck a chord of solidarity amongst the people of the United States. Hertha Berlin or Hertha BSC has played an instrumental role in making the movement a hit in Europe with the help of players’ and coaches’ images that show them down on their knees with arms placed together. It surely wants to propound more awareness on the tolerance issue.

Hertha BSC stands for tolerance and responsibility! For a tolerant Berlin and an open-minded world, now and forevermore! #TakeAKnee #hahohe pic.twitter.com/spZvRSGVxQ

— Hertha Berlin (@HerthaBSC_EN) 14 October 2017

Hertha BSC is a German football club located in Berlin’s Charlottenburg. It plays in the Bundesliga, the top-tier of German football. Hertha BSC advocates the principles of tolerance and accountability. Bundesliga has already begun and here is what Hertha BSC had tweeted as its home players knelt in the form a human chain in the Olympiastadion before the game began, “For a tolerant Berlin and an open-minded world, now and forevermore.”

Credits
Advertising Agency: Jung von Matt, Germany
Managing Director: Raphael Brinkert
Creative Director: Zoran Drobina
Art Director: Michael Hülsbeck
Copywriter: Mattias Jahn
Client Service Director: Holger Hansen
Project Managers: Janik Lindenblatt, Yannick Maser
Marketing: Paul Keuter, Daniel Schmid

Tags:
Hertha Berlin #TakeAKnee, Experiential, Germany, Sports, Hertha, Jung von Matt, Digital, Awareness Campaign

Research proves that the use of condoms around the world is going down and it is not a good sign. Such reckless and absent-minded behaviour (even if it is out of passion) leads to AIDS. As per UNAIDS, the use of condoms is declining in a disturbing manner and this can affect the objective of terminating AIDS epidemic in the year 2030.

This World AIDS Day, Axel Hotel’s customers were amazed to see something new in their rooms as they lay on their bed. They could not ignore the pillows on the bed that shouted: “Save Your Ass” with two condoms packets of HEX lying around for happy and safe sex.

We think that it’s a great way to directly communicate (and in private) to the customers without intruding their privacy about the importance of having safe sex to prevent AIDS and its epidemic.

Tags:
World AIDS Day, AIDS campaign, Axel Hotels, LGBT community, Sex, Condom, Safe Sex, Save Your Ass, GLBT community, Lesbian, Gay, Bisexual, AIDS day ads

In line with the purpose of the global brand, to create a more inclusive world, and coupled with the behavior of the target (21+ Millennials), which naturally tends to see life without prejudices. With “We are open” Smirnoff conveys and celebrates this message of diversity inclusion.

“This gives rise to “Everyone’s Party,” a party in which everyone feels welcomed, regardless of sexual orientation and belief. The campaign is based on the stories of “Naafi”, “Uchi” and “Yolanda”, focusing on inclusion, diversity and acceptance,” comments Ignacio Liaudat, CEO of Circus, and Dauquen Chabeldin, ECD of the agency.

“We are very excited about the performance of the campaign. Mexico needed an execution with cultural relevance, so we decided to adapt the global territory to local insights,” said Oscar Pachano, Head of Smirnoff Mexico.

The story behind each spot highlights the purpose of the brand to create a more inclusive world

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NAAFI: Music has no boundaries: In this case, Smirnoff celebrates the power of inclusion through music, because the world is full of boundaries and barriers that limit us and prevent us from being who we really are. Rhythms and melodies tear down these walls by mixing and uniting communities. NAAFI is one of the most important Mexican groups. Its founders, Alberto Bustamante and Tomas Davó, created this movement in order to include people through music, since their mixes include all kinds of genres.

“UCHI” LUCÍA ANAYA: Women rock. With this spot, Smirnoff supports women who want to achieve important things in the field of music and production, which is a world dominated by men. Talent should be recognized regardless of anyone’s sex. Lucia Anaya “Uchi” is a producer and founder of DERRÉ-TIDA, a large event production house in Mexico. She is a co-founder of movements such as Traición and RUIDOSSSA, an annual congress that promotes female talent in music, dance and production. Her speech on gender equality permeates every project she works on.

YOLANDA, Smirnoff tells us: It’s okay to be different, get on board (LGBT). Everyone is invited to the party because diversity is all around us and it’s a cause of celebration. Therefore, you must be who you are. It’s normal to be different. Yolanda has changed the drag performance scene in Mexico. She is known for expressing the idea that beauty can be found in ugliness and authenticity. Yolanda is profound and at the same time very amusing, she invites us to reflect on the stereotypes that exist in society in a striking and energetically new way. Her disruptive look is part of her inclusive discourse.

Credits-
Smirnoff Presents ‘We Are Open’
Campaign: Smirnoff Presents ‘We Are Open’
Agency: CIRCUS
CEO Circus DF: Ignacio Liaudat
ECD: Dauquen Chabeldin
Head Account: María Ferreiro
Executive Account: Isabel Zuleta
Agency Producer: Maia Liaudat

Production Company: POSTAL FILMS
Director: Franco Garuti
Executive Producer: Jorge Berrospe
Director of Photography: Guillermo Garza
Art Director: Pol Agusti
Line Producer: Erick Tamayo
Assistant Producer: Paco Llaca
Set Dresser: Nayeli de Alba
Makeup: Ivana Kiss
Gaffer: Rafael Rodriguez
Location Manager: Rodrigo Cid
Editor: Juan Fontana
Postproducer: Martha Caravantes

The campaign named Girls of Paradise which was done by McCann Paris lead people to empathize with the victims of violence and lead to the landmark decision by the French Assembly in 2016. This was the first national law that was meant to penalize the clients of prostitution.

What is the reality of prostitution?

Women in prostitution everyday face the violence of various kinds from pimps or even clients. Hundreds of cases of extreme violence leading to the murder of prostitutes are registered every week.

What is the reason?

Prostitutes, in most countries, do not have any legal rights. They live like ghost citizens. There are no laws that ensure their protection which leads

What is McCann’s campaign on Girls of Paradise about?

The campaign called Girls of Paradise was revolutionary in spreading awareness about the violence that is perpetrated against prostitutes. They end up becoming prostitutes of both parties ­ the selling as well as the buying. Therefore, this campaign made profiles of all the dead prostitutes and when potential buyers tried to contact them, they were told about the horrific stories of violence that they went through before they were murdered. This arose great empathy amongst people and lead to the landmark judgment which made buying prostitutes illegal. Thus, trying to safeguard their rights to some extent.

What more can be done?

Of course, this is not the end and the world needs to understand the problems faced by prostitutes and make the laws stronger to empower them. This campaign is just a first step towards safeguarding them!

We all need to join hands and work together to end the violence against prostitutes!

Credits
Industry: Charities, Foundations, Volunteers
Media: Digital, Interactive & Mobile, Case study
Market: France
Agency: McCann Paris
Executive Creative Director: Riccardo Fregoso, Julien Chiapolini
Art Director: Christophe Rambaux
Copywriter: Gilles Ollier
Production: Medialab Technology Paris
Producer: Isabelle Créchet

Discover all the ways to protect yourself on aides
Aides: No condom no sex

Credits:
Advertising Agency: TBWA\PARIS, France
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Marianne Fonferrier
Copywriter: Antoine Colin
Head of TV: Maxime Boiron
Buyer: Julie Champin
Production: \ELSE
Agency Producers: Jennifer Bauche, Cathy Pericone
Directors / Photographers: Aurélien Chauvaud, Ilan Rosenblatt
Media: Pierre Draber
Music Production: \ELSE
Sound Director: Fabrice Pouvreau

Aquatro

Credits:
Advertising Agency: Aquatro, Vitoria, Brazil
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca

Lovely – First Sex Activity Tracker in the World

Credits:
Advertiser: Reckitt Benckiser
Brand name: Durex
Agency: Arrow Advertising, Dubai
Country: United Arab Emirates

Pornhub is teaming up with top ranking adult studio Digital Playground in joining the ranks of Armstrong and Gagarin by pioneering a one of a kind mission to defy gravity, make history, and push the boundaries of intergalactic “Sexploration” by filming the first ever sextape in space. In doing so, They will not only be changing the face of the adult industry, they will also be chronicling how a core component of human life operates while in orbit.

more information

Durex Dotted Pleasure. ‪#‎Durex‬, ‪#‎havasworldwide‬‪

Some people see children as grown ups.
Help us stop child abuse.
Website: safernet

Credits:
Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Mauricio Passarinho
Art Directors: Mauro Martins, Seiki Fabricio
Copywriter: Mauricio Oliveira
Retoucher: Cristian Girotto
Photographer: Quentin Curtat
MUA: Alexandra Hannoun

Every year, over 200,000 children in the US are at risk of being forced into Prostitution. Join the fight against this exploitation.

Website: ecpatusa

Credits:-
Brand: ECPAT USA
Advertising Agency: JWT, New York, USA
Executive Creative Director: Andrew Clarke
Creative Director: Giovanni Maletti
Art Directors: Keshni Sharma, Harsh Kapadia, Moyeenul Alam
Copywriters: Vahbiz Engineer, Alexis Reid
Illustrator: Stanley Chow
Digital Creative Director: Paul Drohan / Digitaria
Digital Marketing Strategist: Victoria Young / Digitaria
Developer: Jonathan Dietz, Digitaria
Director of Photography: Izzy Levine
Art Buyer: Sara Levy
Head of Production: Nick Scotting
Producers: Stephanie Friese, Greg Tiefenbrum, Sarah Hesterman
Account Director: Lindsay Gash
Project Managers: Lauren Galanek, Katie Kane, Elaine Barker, Robin Kadfalk
Public Relations: Anaka Kobzev, Carly Wengrover,, Hannah Benabdallah

Brand: Durex India