sexual abuse – Campaigns of the World

L’Enfant Bleu: Prisoners | Child Abuse Campaign

COTW — Tue, 23 Nov 2021 06:37:55 +0000

L’Enfant Bleu and Havas Sports & Entertainment France launches Child Abuse campaign ‘Prisoners’ on International Day of Children’s

L’Enfant Bleu – 80% of Child Abuse takes place at home

To mark International Day of Children’s Rights on Saturday, November 20th, the association L’Enfant Bleu is launching a new public awareness campaign and calling on the candidates for the 2022 French presidential election to make strong commitments against violence against children.

Prisoners, the first TV film by L’Enfant Bleu, created and produced courtesy of Havas Sports & Entertainment, is conceived as a mini-thriller. With no dialogue, it focuses on the neighbor of a child abuse victim who has no idea of the drama that the latter lives through every day.

Despite having some suspicions, he hesitates to raise the alarm and ends up convincing himself that everything is fine. This is far from a fictional situation. Too often, a child could have been saved without the hesitation of a neighbor. These children are thus prisoners of their aggressor within the family sphere.

Since the #Metooinceste movement, the publication of various books of testimonies of public people, especially reports of child abuse cases during the lockdown due to the pandemic, has increased sharply. However, more than 80% of these cases are reported by a member of the immediate family circle. The film’s goal is to bring the viewer to a simple observation: abuse is not always obvious. But everyone needs to keep in mind that a simple call can save a life. At the slightest doubt, it is essential to alert,” declares Isabelle Debré, president of L’Enfant Bleu.

“With this film, we wanted to subtly create a disturbing moment to shake up the audience’s certainties and force them to answer the question: what would I have done in the place of this neighbor? We want to show that violence against children is not always visible and often occurs within the family home. It is everyone’s responsibility to pay attention to the slightest signals to raise the alert at the slightest doubt. By being attentive, we all have the power to save a child’s life,” says Fabrice Plazolles, creative director of Havas Sports & Entertainment.

Credits
Advertising Agency: Havas Sports & Entertainment
Client: L’Enfant Bleu
Tags: #MeTooInceste, Sexual Abuse, World Children’s Day

Estonian Sexual Health Association: 14 is not OK

COTW — Mon, 25 Oct 2021 18:16:27 +0000

14 is not OK campaign by Estonian Sexual Health Association

In Estonia, the legal age of sexual consent is only 14. Every year, 14-year-old children become victims of sexual abuse because of this law, and yet, all previous attempts to change the law have failed. The problem is, people think 14 is OK. So Estonian Sexual Health Association launched a campaign to make our country finally realize why 14 is too young.

Credits
Advertising Agency: Optimist Estonia, Tallinn, Estonia

Verdant Zeal: Child not sexual object

COTW — Tue, 27 Jul 2021 14:29:25 +0000

Child sexual abuse has become worrisomely prevalent in our society. Just recently, the Federal Government of Nigeria launched the Initiative against the menace. In this light we are sensitising the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such a “play” is not suitable for children.

Child not sexual object – According to the National Population Commission, “One in four girls and one in ten boys are sexually violated before the age 18”.

Credits
Advertising Agency: Verdant Zeal, Lagos, Nigeria
Campaign: Child not sexual object

#LollipopTakedown – Voice Against Child pornography

COTW — Thu, 11 Feb 2021 12:30:31 +0000

Child pornography is a problem that not many people like to talk about. Everyone needs to raise voices against these sex offenders and paedophiles. The campaign Lollipop Takedown aims at raising voice against the same issue. Lollipop is a term that sex offenders use for child pornography.

Child pornography is such a heinous crime that the doers need to be put behind bars, but people barely talk about this. The victims of child pornography are not heard and are often asked to keep their mouths shut. Researches show that every 12 hours, more than 10000 images of child pornography are uploaded online.

The Canadian Centre for child protection, with its new project Arachnid, aims to develop a tool to identify and send notices to the content providers to get the numerous images of child abuse removed from the internet.

This campaign is vital in today’s world since the rate at which sexual offences are increasing, and these images are circulating is alarmingly high. Governments all over the world need to take strict actions against it.

Every donation, and every share matters.
Together, we can win the fight against child sexual abuse images. Donate Now

Credits
Campaign: Lollipop Takedown

Nip in the Bud, a film on anniversary of #MeToo movement by iDiva

COTW — Wed, 21 Oct 2020 12:30:45 +0000

Nip in the Bud – A young woman is horrified when she goes for a job interview something that her mother experienced years back.
Marking 3 years of #MeToo – a movement that empowered and encouraged many women across the globe to speak up.

Speaking on the film, Titus Upputuru, Creative Head, Taproot dentsu, Gurgaon said, “It wasn’t an easy subject. One had to keep in mind the sensitivities involved. What happens between a man and a woman within the confines of a professional environment is between them. There are no witnesses. There are no cameras. Nip in the bud is a tribute to every single woman who had the courage to speak about what happened in a moment where there was no one to corroborate the story. Unfortunately, many women took years to report and this allowed the men concerned to continue with the predatory behaviour. Hope this digital film inspires women across the world to nip it in the bud.” For the record, Titus is the writer and director of this intriguing film.

Credits
Client: iDiva
Campaign: Nip in the Bud
Agency: Taproot Dentsu

This campaign is about:
Sexual Violence, #MeToo anniversary film, Me Too movement, sexual abuse, sexual harassment at workplace, Tarana Burke, Women empowerment, Social Media, sexual assault, Me Too Campaign

‘Hey, Update My Voice’ movement by UNESCO against gender bias and sexual harassment of AIs

COTW — Mon, 10 Feb 2020 07:14:13 +0000

Virtual assistants are increasingly present in people’s lives, helping clear doubts and making everyday life easier. What they all have in common is a standard female voice and a woman’s name, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study released in May 2019 by UNESCO called ‘I’d Blush If I Could,’ virtual AI assistants have been suffering verbal harassment of a sexual nature, to which they usually respond with tolerant, subservient and passive remarks. The ‘#HeyUpdateMyVoice’ movement, in partnership with UNESCO, was born out of this context with the goal of teaching respect towards virtual assistants and, in addition, asking tech companies to update their assistants’ responses. Because if that happens to them, imagine what happens in real life to real women. The movement and campaign were created and developed by SunsetDDB in Brazilan agency part of DDB Latina

#HeyUpdateMyVoice website

The movement

“In order to contribute to better education of current and future generations, the movement “Hey, Update My Voice” was created.
A non-branded movement for every brand: women’s rights institutions and company using virtual assistants.

Our goal is to ask the leading Silicon Valley companies to update the responses of their virtual assistants. So that they are no longer subservient and passive, and that they have an active voice and give serious and educational responses when they suffer any kind of harassment.”

Tags:
Sexual Harassment, UNESCO, Gender Bias, Als, Hey Update My Voice, Siri, Alexa, AI assistant, Verbal Harassment, Technology, Innovation, Virtual Assistants, Women Empowerment, Women Rights, Gender Equality, AI, Human Rights, Google Assistant, Bixby, Cortana, Xiao, Lu, Nat, Bia, Vivi, Artificial Intelligence, I’d Blush If I Could, sexual abuse

Shoishob: Child Sexual Abuse | Untold Story

COTW — Tue, 10 Sep 2019 08:37:10 +0000

Child Sexual Abuse in Bangladesh is a silent crime. Disable children is more vulnerable to abuse. In recent days it’s turning to a common phenomenon in our country. When sexual abuse has happened, a child can create a variety of upsetting emotions, thoughts, and behaviours. Indeed a few years old, who can’t know the sexual act isn’t right, will develop problems resulting in the powerlessness to adapt to the overstimulation. Once a child is a victim of sexual abuse, the child may get withdrawn and doubtful of grown-ups, and can get to be suicidal.

So in this Circumstance, Mustache LTD tagged along with “Shoishob” a renowned kids Fashion brand and NGO Yellow Brick Road wanted to do something and make it an anti-child abuse campaign Nationwide. So the main objective of this campaign is to ensure a better and safer childhood ( Shoishob) for children. As part of the campaign, they are arranging school activations as well to raise awareness among the guardians. In some reputed school children will fly gas balloons black in color which implies the eradication of the darkness of mind which should be flown away. In different import points of Dhaka city, there will be people standing with play cards where the main message is to ensure the children’s safe childhood. All these campaigns will be run parallelly both in Digital media and as BTL activities as well. This whole CSR campaign is to ensure the safe childhood of children.

Credits
Advertising Agency: Mustache, Dhaka , Bangladesh
Art: Abu Rayhan
Planner: MIshal Zaman
Client Service: Hasib Hasan
Ceo: Sakib Chowdury
Creative Director: Tanver Ahamad

Tags:
Integrated Campaign, Bangladesh, Public Interest, NGO, Shoishob, Child abuse, sexual abuse, Child Sexual Abuse

Most powerful Social Issue ads

COTW — Mon, 22 Apr 2019 16:01:37 +0000

In a world where attention is the biggest asset, advertising is the new podium for social change. Watch Most powerful Social Issue ads.

Ever since the advent of advertising, advocates of social change have called it a tool for corporations to shove their agendas down the throats of commoners. Movies like Fight Club have their entire plot built around the idea that advertising is an evil practice that creates a spiritual war inside society. However, advertising is not just about taking money from the poor to fill the pockets of the rich. It is a medium that enables visionary creative minds to broadcast their ideas onto people from all parts of the social hierarchy.

A well-crafted advertisement has the power to capture the attention of its audience in a bid to bring about some intended change. We’re all aware of shimmering billboards, and over-the-top TV ads that sell products and services. However, light needs to be shed on the fact that responsible advertising can advocate for a progressive society by bringing sensitive topics like climate change, human trafficking, racism, identity politics, gender inequality, and more into the limelight. Even though some social ads tend to be commercial in nature, it is great to see corporations talking about issues that the general public deeply cares about. Simply put, a social issue Ad not only allows creatives to use the power of advertising to captivate the masses, but it also helps in bringing about meaningful change in society.

Here are a few examples that reinforce the idea that when used with the right intent, advertisements can be much more money-making machines:-

IAA – Freedom Fighter
Let’s free our nation. One more time. #StopPollution. Issued in public interest by IAA.

NOAH – The fine art of exterminating an entire species.
Rhinos have survived predators, climate change and disease for 50 million years. But it’s Asia’s soaring demand for rhino horn that will doom them: every 14 hours a rhino is killed. Help us save the last rhinos.

Amnesty International – Sexual Abuse
Sometimes imagination is the only way. Every day two girls are victims of sexual abuse. We must denounce.

ActionAid – Non-equal rights
Up to 94% of brazilian women have to work at their jobs and at home. That’s 30 hours a month working more than men. And 24 hours a day of non-equal rights.

Children of the Street Society – Be careful what you agree to.
In Canada, Children of the Street Society reveals a shocking campaign to raise awareness of the danger of sharing intimate photos.

Absolut – Kiss With Pride
In Canada, homosexuality has been decriminalized since 1969 – but it still remains illegal in many countries. Absolut’s Kiss With Pride imagery celebrates people from several of those countries who kiss with pride. The campaign’s goal was to raise awareness of the fact that same-sex relationships are still illegal in 72 countries. We asked individuals from those countries to come together and portray human love and compassion at its most natural state – by uniting for a kiss.

Moms Demand Action For Gun Sense In America Red Riding Hood
We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?

Generations Against Bullying – Speak Up
Be strong and speak up. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Tags:
Advertising Agency, RKS BBDO, India, Freedom Fighter, IAA, Polution, Public Interest, Air pollution, Print, Germany, NGO, Noah, Grabarz & Partner, NOAH, Climate Change, Animals, Amnesty International, Sexual Abuse, Havas, Paraguay, ActionAid, Equal Rights, Human trafficking, Racism, Identity Politics, Gender Inequality, 3A Worldwide, Children of the Street Society, Awareness Campaign, Kiss with Pride, BBH Creative, Absolut, Homosexuality, LGBTQ+ community, LGBTQ rights, LGBT Arts Festival, Grey, Moms Demand Action, Anti-Bullying ad, Best Social Issue Ads, bullying print ads, Anti-Bullying ad, Print advertising, Creative Print Ads, Print campaign, Creative Advert

Defacing Abuse – Ad Campaign shows abuse against women which is often ignored | Stop Domestic abuse

COTW — Mon, 28 Nov 2016 03:08:07 +0000

The latest advertising which is a part of the guerrilla campaign is a great initiative taken by a group of three young creative citizens to promote and make the citizens of their society aware of the jarring present Domestic abuse that takes place in society mostly goes unrecognised. It’s a clear example of a creative and outdoor advertising campaign that makes use of the defaced advertisement as a part of their initiative. The advertising posters mainly including women are defaced with deprecatory words and doodles which are sometimes more harmful than verbal insults because they are permanently present rather than the verbal insult which does not last for a prolonged period.

Highlights of the advertisement
• Sets out a strong message to the people of the society.
• Makes the people aware of the ongoing abuse that is prevalent in the society.
• Protects the dignity of the defaced women, by covering certain parts though not all as it wouldn’t have the same impact otherwise.
• Bringing out the issue of female equality as majority of the defaced individuals are women.
• Trying to break the stereotypical mentality which causes this problem.

If this happens in public, What happens in private? Stop Domestic abuse

This group of creative crew uses the defaced advertisement by overpowering it with their own advertising which brings it to the notice of the people and makes them aware of the harsh reality of the society they live in. It is necessary to stand up against such kind of abuse that mostly goes unnoticed by a majority of people in the society.

Credits:
Campaign: Defacing Abuse
Jennifer Garcia, Carl Larsson, and Mishal Jagjivan

Innocence in Danger: Some touches never leave, Print ad by Publicis Pixelpark

COTW — Sun, 10 Jul 2016 07:12:30 +0000

Innocence in Danger combination daily struggle against various forms of abuse against children: violence, sexual abuse … In Germany, this NGO has worked with Publicis Pixelpark agency to set up a print campaign denouncing the extremely powerful violence against children.

The different visual highlight young children, the empty or sad look, which hands marks printed on the body. A symbolic way to show that too many children in the world suffer harm from abuse.

Advertising Agency: Publicis Pixelpark, Hamburg, Germany
Creative Director: Philipp Hentges, Franco Felipe, Timm Weber
Art Director:Franco Felipe
Copywriter:Philipp Hentges
Photographer:Achim Lippoth
Post Producer:Zerone CGI