Everyone desires sexual fulfillment and seeks to understand the complexities of love. A simple Google search for “sex and love” yields an overwhelming 113,000,000 results, highlighting the vast amount of information available on these subjects. However, there are often unasked questions that linger in the minds of individuals. People may hesitate to inquire about topics such as the normality of a curved penis, the acceptability of odorous discharge, or the necessity of orgasms during every sexual encounter.

FAQ YOU serves as an everyday companion in navigating these intimate matters. Developed by a young and dedicated team, the platform aims to provide comprehensive information and support. Embracing meticulous attention to detail, a passion for the subject, and a drive to create innovative formats, the team is committed to consolidating all vital resources, facts, and services related to sexual health in a single digital space. The overarching goal is to make this information easily accessible to users, fostering knowledge and empowerment. With an unwavering dedication to improvement, the team constantly devises new plans to enhance the platform’s offerings.

Credits
Client: Youth against AIDS, Hamburg, Germany
Agency: loved/ thjnk AG
Project Team:
Mieke Haase (Chief Creative Officer)
Alexander Müsgens (Creative Director)
Sabine Cole (Editor-in-Chief)
Valerie Bachert (Editor-in-Chief)
Jana Maria Herrmann (Art Direction)
Yannic Hefermann (Art Direction)
Susanne Sauer (Designer)
Isabella Bigler (Text)

Tags:
sexual health, intimate questions, sexual education, sexual wellness, sexual empowerment, sexual health resources, FAQ, sexual health information, sexual health support, sexual health guidance, Awareness Campaigns

 
 
How does it work?
Their platform works by gathering real-time Google Search data related to six separate sexually transmitted infections: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. The data gathered include the STI name, (e.g., “gonorrhoea”), its key symptoms and adjacent search terms (e.g., “painful urination”) plus interest by region (e.g., New South Wales is showing a spike in gonorrhoea-related search behaviour).

The data is compiled into six separate charts for reference, and then rolled up and averaged into a single index: The STI Index. The index drives dynamic, inverse pricing for a 30 piece bundle of LifeStyles® condoms. So, the higher the index, the lower the price of condoms. The price will never exceed the product MSRP.

The project is brought to you by LifeStyles®, a global leader in sexual wellness products including condoms, personal lubricant and other fun stuff.

Credits
Agency: FCB
Campaign: Publicly Traded
Holding Company: Interpublic Group
Production Company: Married to Giants, Toronto
Advertiser Brand: LifeStyles Healthcare Australia, Richmond

Tags: Sexually transmitted diseases, LifeStyles Publicly Traded

PLAYBOY has become much more than a lifestyle magazine ever since the release of its first issue in 1953. Thereafter, it has become a global brand that has played a pivotal part in the sexual revolution. Even in recent years, Playboy has released various initiatives promoting sex education. But, the brand’s latest digital campaign titled ‘Practice Safe Six’ is not concerned with safe sex. Instead, it makes an interesting correlation between socially transmitted and sexual transmitted infections.

More precisely, this awareness campaign talks about COVID-19 related advisory information. Designed by a creative agency named Preacher, it does so in an intriguing manner. Using sexual metaphors, the campaign advocates for many good habits (practising social distancing, maintaining proper hygiene, wearing protective masks etc.). Moreover, it also advertises the protective masks that playboy is selling.

Practice Safe Six with Playboy!

The caveat here is that Playboy will deliver the profits made on these masks to those in need. Thus, we feel immense pride in vouching for what this campaign stands for!

Tags:
PLAYBOY, Practice Safe Six, sexual wellness, socially transmitted infection, Social Distancing Campaigns