In this brain-dominant era, more importance is given to intellectual quest than the gruelling athletic pursuits. But athletes like Sham Singh Shera are proving to the world that how when one can beat all odds with just willpower, and it needs no intellectual matter to feed on but runs on the unwavering determination. You want it, just get it. MuscleBlaze brings to light what is that another thing that these athletes use to stay Ziddi and make it to the highest podium. It’s nutrition. An athlete’s passion requires him or her to have a lifestyle that cannot be (under any circumstance) negotiated. There’s no compromise on this road. And to have such a disciplined lifestyle, it’s particularly necessary for the athlete to have a rich source of nutrition. And that’s where MuscleBlaze comes in.

By simply using these irrevocable insights that are an inseparable aspect from the lives of some of the ziddiest athletes, MuscleBlaze celebrates the Ziddi or the stubborn side of athletes which eventually makes them get what they want regardless of where they started from. From spending demanding hours in gyms to the inexorable play arenas whether indoors or outdoors, the campaign shows some of the greatest athletes who go on unrelentingly without giving in to disempowering opinions hurled by others. Because unka #NaamHaiZiddi.

Stories of Zidd

Soliha Yousuf
One of the nation’s best at women’s rugby talks about her Ziddi journey to make it to the top in a ‘man’s game’.

Sham Singh Shera
A bodybuilder/wrestler who overcame a polio diagnosis to show that the goals of the differently abled are the same as the rest of us. #NaamHaiZiddi #MuscleBlaze

Nainesh Chainani
From an out of shape and overweight teenager to a source of inspiration to his friends on their fitness journeys, Nainesh describes how a refusal to be complacent fuelled his Zidd.

Visit zidd.muscleblaze.com for more motivational fitness journeys

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MuscleBlaze Naam Hai Ziddi, MuscleBlaze campaign, Sham Singh Shera, Athlete, Workout, Bodybuilding, Fitness, Rugby, J&K Women’s Rugby, Inspiring Campaign, Motivation, Digital campaign, Latest Ad Campaign, Health, Foods & Drinks