Sid Lee – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 31 Aug 2022 07:45:03 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Sid Lee – Campaigns of the World https://campaignsoftheworld.com 32 32 Vision Zero Project: The Impactful Reminder https://campaignsoftheworld.com/ooh-campaigns/vision-zero-project-the-impactful-reminder/ Sun, 28 Feb 2021 13:29:34 +0000 https://campaignsoftheworld.com/?p=23295 Texting and driving have become one of the leading causes of accidents in Canada, and although 98% of Canadians consider it to be a serious issue, 35% admit to doing it anyway. That’s why the City of Montreal’s Vision Zero project created The Impactful Reminder – The stories of three real texting-and-driving victims as the basis of an interactive street exhibit. Replicas of their smashed-up vehicles were created and displayed with the texts responsible for the accidents on SMS- shaped airbags. Viewers were invited to send the words displayed as a text to a number associated with the car, triggering a recorded call from the victim telling their story and then prompting them to activate the built-in “Do not disturb while driving” mode on their phones. The exhibit appeared at the 2019 Montreal Auto Show and was then taken to the streets, generating 8.4 million impressions in 48 hours.
 

 
Credits
Brand: Vision Zero Project
Campaign: The Impactful Reminder
Award: Cannes Lions International Festival of Creativity 2019
Agency: Sid Lee
Executive Creative Director: Alex Bernier
Creative Director: Jonathan Lavoie
Copywriter: David Allard
Art Director: Jonathan Lavoie
Client Services Director: Marie-Julie Cossette
Agency production: Marie-Pier Lavoie

Director: Alex Miglierina
DOP: Benoit Jones Vallée
Camera Assistant: Alexane Bouvrette
Steadicam: Mathieu Charest
Grip: Alain Tremblay
Editor: Sarah Bérubé
Motion design: : Gérardo Manjirrez, Isabelle Vouligny
Social media strategy: Odile Archambault
Social media management: Anne Murray-Potvin
Interviews: Caitlin Walsh Miller
Researcher: Annick Charlebois
Public relations: Katia Aubin, Kristel Dupont
Sound mixing: Frédéric Laurier – BLVD
Web production: Simon Arnold, Maxime Daoust, Alsu Kurbanova, Caroline Royer, Alex Pilon, Vincent Paradis
Web design: Jonathan Pinard
Computer graphics: Sarah-Jeanne Turgeon

Production: Sud-Ouest
Executive producer : Simon Lavoie
Producer: Guillaume Bilodeau
Production Director : Anthony Martino Maurice

]]> Connecting the unconnected online, Print and Digital ads by Internet.org (Facebook) https://campaignsoftheworld.com/tech-innovations/connecting-the-unconnected-online-print-and-digital-ads-by-internet-org-facebook/ https://campaignsoftheworld.com/tech-innovations/connecting-the-unconnected-online-print-and-digital-ads-by-internet-org-facebook/#respond Wed, 24 Jan 2018 06:59:33 +0000 https://campaignsoftheworld.com/?p=12720 Internet Access is considered a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter by the United Nations. Each person that comes online has the potential to create and share knowledge that improves the internet for all.

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

Campaign
How could the internet be considered the World Wide Web if only half of the world’s population is connected? They created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

Facebook internet.org | Over half the world's filmmakers have yet to get online.

Facebook internet.org - Inventors

facebook internet.org | Students

facebook internet.org | Storytellers

facebook internet.org | Programmer

facebook internet.org | Comic Artists

facebook internet.org | Artist

Source: arsthanea.com

Credits-
Client: Internet.org by Facebook
Brand Planner: Ravi Khanna
Digital Media Manager: Anna Ziskin (On Set)
Head of Brand Marketing: Nate Mordo
Head of Consumer Marketing: Kofi Amoo-Gottfried

Agency: Sid Lee, New York
Agency Website: sidlee.com
Creative Director: Felipe Ferreira
Account Director: Brett Niebling
Account Executive: Gillian Couchman
Producer: Dana Kandic

Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Marta Król, Tomasz Wachnik
Art Director: Karol Klonowski
Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski
Typography: Mikołaj Piszczako
Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer
3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk
Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk
Animation: Piotr Maciocha

Photo Crew:
Photographer: Francisco de Deus
Photographer’s Rep: Blake Pearson / VISU
Producer: Susan Shaughnessy
Production Coordinator: Brie Walsh
Animator: Zack Williams
Digital Tech: Alex Smith
1st Photo Assistant: Mari Juliano
2nd Photo Assistant: Ben Mistak
Gaffer: Leandro Viana
Fabricator: Makoto Aoki / Swell
Fabricator Asst: Tomoka Tsuchimochi
Fabricator Asst: Erina Hattori
Prop Stylist: Paola Ramirez

This campaign is related to:
Print, digital, Ads, Internet, Freedom of Speech, Gender Equality, United Nations, Internet.org, Facebook, data-free access, World Wide Web, music, art, stories, knowledge, Sid Lee, New York, inventors, Electronics, Technology, filmmaker, Artists, Comic Artists, storyteller, student, programmer, Digital Campaign, Technology Campaign, Print Campaign

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