‘Fingerspelling’ Campaign by American Society for Deaf Children Empowers Parents of Deaf Children

YWwV268TPqrxQUV5 — Mon, 26 Jun 2023 13:26:14 +0000

Learn how the Fingerspelling.xyz campaign, a browser-based app utilizing machine learning and webcam technology, is helping parents of deaf children to quickly learn American Sign Language (ASL) and bridge the communication gap.

Every year in the United States, approximately 2 to 3 out of every 1,000 children are born deaf or hard-of-hearing. Surprisingly, 90% of these children are born to parents with typical hearing abilities, often making them the first encounter these parents have with a deaf individual. Unfortunately, without early exposure to sign language, deaf children may face language delays or deprivation, which can have significant long-term consequences. Recognizing the importance of addressing this issue, we have partnered with the American Society for Deaf Children to develop Fingerspelling.xyz, an innovative campaign aimed at combatting language deprivation and fostering communication between the deaf and the hearing community.

Introducing Fingerspelling.xyz:

Fingerspelling.xyz is a cutting-edge browser-based application designed to facilitate the learning of American Sign Language (ASL) through webcam technology and machine learning. With this intuitive app, users can improve their fingerspelling skills by receiving real-time feedback on their hand movements, allowing them to make necessary corrections quickly and effectively.

How it works

To start, you are given a series of words and the computer shows you a 3D model of how your hand should be positioned for each letter. When you sign the word, the camera tracks your hand movements and gives you feedback so you can make corrections as needed. This helps you quickly develop your fingerspelling skills and move to the next level of the program.

The fingerspelling game is a great way to introduce the basics of ASL in a fun and playful way. Instead of having to read or watch videos about fingerspelling, we offer an online teaching tool that guides you step by step in how to master fingerspelling – hands on! The game leverages advanced hand recognition technology, matched with machine learning, to give you real time feedback via the webcam for each sign and word you spell correctly. The game is designed for desktop, primarily to be used by parents for deaf children, but kids will also find it a fun way to practice and improve their fingerspelling technique.

Fingerspelling is an essential part of ASL, the primary language of the Deaf community. It is often used for proper nouns or to sign a word you don’t know the sign for.

The Impact:

Overcoming Language Deprivation: By empowering parents of deaf children with the opportunity to learn ASL at an early stage, Fingerspelling.xyz plays a vital role in preventing language delays or deprivation. Parents can acquire the necessary skills to communicate with their child, ensuring a nurturing environment for language development.

Bridging Communication Barriers: The campaign’s partnership with the American Society for Deaf Children seeks to bridge the gap between the deaf and the hearing community. Fingerspelling.xyz serves as a valuable resource for individuals interested in learning ASL, fostering inclusivity, and enhancing communication between these two groups.

Efficient Learning Experience: Fingerspelling.xyz offers an engaging fingerspelling game that introduces the fundamentals of ASL in a playful and enjoyable manner. Users can embark on a step-by-step journey to master fingerspelling, gaining practical hands-on experience through interactive guidance.

Conclusion:

With the prevalence of deaf and hard-of-hearing children born to hearing parents in the United States, it is crucial to address language deprivation by providing parents with the means to learn ASL. Fingerspelling.xyz, a collaborative effort with the American Society for Deaf Children, utilizes innovative webcam technology and machine learning to empower parents and individuals to acquire ASL skills efficiently. By reducing communication barriers and promoting early language acquisition, Fingerspelling.xyz plays a significant role in improving the lives of deaf children and their families, fostering a more inclusive and connected society.

Credits
Client: American Society for Deaf Children
Agency: HELLOMONDAY/DEPT®

Tags:
Fingerspelling app, Learn ASL online, ASL alphabet learning, Deaf child communication, American Sign Language learning, Language deprivation prevention, ASL fingerspelling game, Communication barrier bridge, Parents of deaf children, Webcam ASL learning, ASL learning for hearing parents, Language development for deaf children, Fingerspelling practice tool, ASL education for beginners, Sign language learning platform

unMute for Apple: a new feature on the iPhone’s Siri, that helps users of sign language

YWwV268TPqrxQUV5 — Tue, 21 May 2019 06:12:50 +0000

The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can’t make a simple phone call. With Apple, we think different and help solve this issue. Presenting unMute for Apple, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition. With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don’t understand it.

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

Credits
Advertised brand: Apple
Advert title: unMute
Advertising School: Miami Ad School, Mumbai, India
Agency website: https://miamiadschool.com/
Copywriters: Palak Kapadia, Rohit Wani