UltraTech Cement – This Raksha Bandhan, let’s find out what it really stands for

COTW — Wed, 17 Aug 2016 10:10:00 +0000

Every sister deserves ‪#‎RealRaksha‬ from her brother. This Raksha Bandhan, let’s find out what it really stands for.

Often, we think of a brother protecting his sister in this one stereotypical way: beating up some random goon who is harassing her. But is that really what we need to be thinking of? How about going to the root of the problem?

Craftsvilla- “Wo jo Yaad reh jaaye”

COTW — Wed, 09 Dec 2015 05:09:38 +0000

Women. The word brings up an image. An image of a mother, a sister, a daughter, a lover. Or a stranger who just happens to pass us by.

“Yaad Reh Jaaye” is an ode to all women – the ones who touch us with their love & care. And the ones who inadvertently leave a mark on us – with a fleeting smile or an evanescent glimpse, perhaps. Impressions that create memories for a lifetime.

Craftsvilla.com – The Largest Collection of Ethnic Products Online!

Credits:

Client: Craftsvilla
Creative agency: Leo Burnett India
CCO: Rajdeepak Das
Group ECD: Aman Mannan
Creative Director: Kevin Lobo
Art Director: Deepak Jage
Planning Team: Pragati Rana
Account Management: Oindrila Roy, Priyanshi Saksena, Sharon Thambi
Production House: Ransom Film/ Flying Pigs Production
Director: Bharat Sikka
Executive Producer: Salil Khurana
DOP: Tassaduq Hussain
Producer: Suhana Sharma
Craftsvilla- “Wo jo Yaad reh jaaye”

sister – Campaigns of the World

UltraTech Cement – This Raksha Bandhan, let’s find out what it really stands for

Craftsvilla- “Wo jo Yaad reh jaaye”