Skincare – Campaigns of the World

Vaseline presents ‘See My Skin’, The only database designed to search conditions on skin of color

YWwV268TPqrxQUV5 — Tue, 06 Jun 2023 10:23:33 +0000

Vaseline® Launches See My Skin: Enhancing Skin Care Access and Representation for People of Color

Systemic racism and healthcare inequities negatively impact people of color, leading to worse outcomes including misdiagnoses, untreated conditions and increased mortality rates for skin cancer.

Vaseline® has introduced an innovative initiative called See My Skin as part of their Equitable Skincare for All Program. Developed in collaboration with HUED and VisualDx, this groundbreaking database aims to enhance skin healthcare outcomes for people of color. By addressing the lack of accurate representation and access to information, Vaseline® strives to bridge the gap and connect individuals with dermatologists who understand their unique skin care needs.

Improving Skin Care for People of Color:
When people of color search for skin care information online, they often encounter results that fail to accurately reflect their diverse skin types. Shockingly, research published by the Journal of the American Academy of Dermatology reveals that less than 6% of image-based search results showcase conditions on skin of color. To rectify this disparity, Vaseline® has partnered with HUED and VisualDx to create See My Skin, the only online database designed specifically to search for conditions on skin of color and connect individuals with the appropriate care they deserve.

Empowering Equitable Skin Care:
Vaseline® has been a pioneer in healing and protecting skin for over 150 years. As part of their Equitable Skincare for All Program, Vaseline® is committed to providing equal access to skin health for all individuals. However, achieving this goal is hindered by systemic racism, which impacts medical standards and algorithmic search results. See My Skin is a significant step towards rectifying this imbalance and ensuring proper representation and care for communities that have historically been underserved.

Unlocking the Power of See My Skin:
See My Skin serves as an educational resource, guiding consumers by displaying search results that align with their specific skin conditions. By offering access to a robust database of board-certified dermatologists, the platform facilitates impartial and quality skin care. Additionally, See My Skin provides educational resources, expert recommendations for at-home skin care, guidance on when to seek professional help, and tips on how to prepare for dermatologist appointments. The community is also encouraged to contribute by submitting their own images, continually expanding the representation of skin of color.

Verified Accuracy and Relevance:
All content on the See My Skin platform undergoes independent evaluation for accuracy and relevance by Vaseline’s Dermatology Review Board. Esteemed dermatologists such as Dr. Mona Gohara, Dr. Uchenna Okereke, and Dr. Caroline Robinson ensure the highest standards of information on the platform. Dr. Caroline Robinson, MD, founder of Tone Dermatology, expresses her excitement for the project, highlighting the necessity to address the lack of representation for skin of color in medical resources.

Broadening Equitable Skincare Efforts:
See My Skin is a crucial part of Vaseline’s broader Equitable Skincare for All efforts, which aims to create 15 million more equitable skincare experiences by 2025. To achieve this, Vaseline® focuses on three key areas: providing resources for communities, granting access to care, and offering education for skincare professionals. Collaborations with HUED and VisualDx, as well as partnerships with Direct Relief and Medscape, contribute to these endeavors and ensure comprehensive support for diverse communities.

Celebrate with Vaseline®:
To commemorate the launch of See My Skin, Vaseline’s iconic Healing Jelly packaging features limited-edition artwork. The packaging includes a QR code that directs individuals to resources, including the See My Skin platform, while continuing to provide the renowned moisturizing and healing benefits of Vaseline Original Healing Jelly.

Conclusion
With the introduction of See My Skin, Vaseline® is revolutionizing skin care access and representation for people of color. By addressing the lack of accurate information and proper representation, Vaseline® aims to bridge the gap and connect individuals with dermatologists who understand their specific skin care needs. Through this innovative platform and their Equitable Skincare for All Program, Vaseline® continues to lead the way towards a more inclusive and equitable future in skin care. Visit www.seemyskin.com to explore resources and find the right dermatologist for your skin, and learn more about Vaseline’s commitment to equity in skincare at www.vaseline.com/equitableskincare.

Credits
Brand: Vaseline®
Agency: Edelman

Tags:
Vaseline, See My Skin, Skin care, People of color, Dermatologists, Equitable skincare, Skin conditions, Access to care, Diverse communities, Healthcare disparities, Digital Campaign

FCB India wins creative mandate for Lakme & Elle 18

YWwV268TPqrxQUV5 — Fri, 29 Jan 2021 08:27:46 +0000

FCB India announced that it’d been awarded the integrated communication mandate of India’s iconic brands Lakme & Elle 18 following a multi-agency pitch.

FCB India will lead the creative mandate for cosmetic brands – Lakme & Elle 18; powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions. The brand charts its course for the next phase of growth.

Lakme is one of India’s most popular, most trusted brand when it comes to makeup and skincare. Launched in 1952, Lakme is the first home-grown successful cosmetics brand in India. From being the contemporary Indian beauty expert to become the flag-bearer of the latest makeup trends and styles that hit the runway, Lakme as a brand continues to be innovative with its approach towards the world of makeup and beauty.

Elle 18 is known mostly for its trendy and affordable beauty products. The Elle 18 range consists of extremely affordable makeup products that are very contemporary and stylish, and a must-have in any girl’s vanity.

Both brands belong to the parent company- HUL.

On expanding the HUL brand portfolio at FCB, Rohit Ohri, Group Chairman & CEO, FCB India, said, “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘Never Finished’ stories of Lakme and Elle 18.”

Adding, Swati Bhattacharya, CCO of FCB, said, “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”

Year on year FCB India has been setting new benchmarks by showcasing their creative excellence consistently. Starting with the Gold at coveted Cannes in 2018, FCB India sustained the momentum of winning Gold at Cannes yet again the following year, along with earning highest honours at National and International award shows ever since. WARC Report (Creative 100) named FCB India as #1 Creative Agency in India. Cannes Global Creativity Report 2019 ranked FCB Ulka #2. Recently, FCB India was named #1 Creative Agency by the One Show 2020 Global Creative Rankings. The agency was also ‘most awarded’ at D&AD Awards and One Show 2020. At Kyoorius this year, FCB India has again named the most awarded agency that also won the highest honours. The Campaign Brief Asia rankings named FCB India as the No. 2 Hottest Agency in India. That’s not all, FCB India was named Agency of The Year at Campaign Asia Agency of The Year Awards 2020. And to top the award haul this year, FCB was recognised by ADWEEK’S as the GLOBAL AGENCY OF THE YEAR 2020! A true testament of the agency’s commitment to creative excellence and consistency.

L’Oréal: Unbelieva’brow an influencer campaign

YWwV268TPqrxQUV5 — Wed, 06 Nov 2019 04:57:11 +0000

To launch L’Oréal Unbelieva’brow makeup line in Italy, Brand produced an influencer campaign raising eyebrows and awareness. Known for its outspoken beauty and fashion culture, they needed a compelling approach to captivate critical Italian consumers. They achieved this by working closely together with L’Oréal and local influencers to create story-driven content optimised for Instagram, YouTube and Facebook. They asked four beauty influencers to test products during a day in their life using specific lightening, framing and camera settings. By ensuring a consistent look in keeping with L’Oréal’s guidelines, they created a fantastic-looking campaign full of original content.

Biohyalux Packaging Design

YWwV268TPqrxQUV5 — Tue, 29 Oct 2019 11:46:36 +0000

Sugar cane is China’s most significant sugar raw material. In China, annual sugar cane production exceeds 100 million tons. About 50% of the fiber can be used for papermaking after the sugar cane residue left after the sugar is squeezed. However, due to technology, site, cost and other reasons, only a small part of the bagasse was successfully recycled for paper pulp, and the remaining large amount of bagasse was violently treated or burned, which caused not only the waste of resources but also the environmental pollution. As a medical beauty skincare brand with social responsibility, Biohyalux decided to make some changes to recycle the bagasse into the product packaging (Biohyalux Packaging Design). The newly-launched customized skincare products are based on the skincare concept of reducing the skin for the skin, bringing a new skin improvement experience to modern women, which coincides with the zero burdens, environmental protection and ecological concept of bagasse recycling. They have made the bagasse into a round outer packaging through technical extraction and semi-automatic wet pressing process, making the inner packaging reasonably placed and easy to carry. In addition to the high compatibility of the packaging material and the product concept, in terms of design, they extracted from the product features of the [30-day skin improvement treatment process 60-day food-grade limited shelf life] and chose [30] [60] as the visual identification of the product symbols, and by using the structure of the digital font, they subtly integrated 1, 2, 3, those three stages of use into the visual identification. In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded. In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.

Tags:
Packaging Design, China, Beauty, Biohyalux, 33 and Branding, Product Packaging, Biohyalux Packaging Design

Pond’s campaign #SeeWhatHappens, An Intricate Tale of a Woman’s Inner Voice Breaking its Shell

YWwV268TPqrxQUV5 — Sun, 30 Jun 2019 10:10:17 +0000

Pond’s is a brand that is recognized for manufacturing beauty and health care products. It is associated with skincare routines and helping women look beautiful. However, in a recent campaign, Pond’s went against the stereotype of pushing for materialistic beauty standards and made a case for women speaking their mind. The campaign titled #SeeWhatHappens takes viewers through the personal story of a young girl.

The campaign’s protagonist is a student living with her mother who spends hours of her free time training to become a boxer. However, she keeps her calling to herself and masks her training sessions as time spent in the library. Towards the end of the campaign, the protagonist summons the willpower to come clean to her mother about how she spends her free time and establishes an opportunity for open conversation. The mother takes her time to process the truth and comes around to her daughter’s aid by accepting her decision.

All in all, the ad encourages women to vocalize their inner voices and to strive to reach their true potential. We feel that it communicates the message perfects by weaving it inside a personal story.

Credits
Client: Hindustan Unilever
Brand: Pond’s
Campaign: #SeeWhatHappens
Agency: Ogilvy India and Singapore
Chief Creative Officers, Ogilvy India (West): Kainaz Karmakar, Harshad Rajadhyaksha
Co-Chief Creative Officer, Ogilvy Singapore: Nicolas Courant
Worldwide Managing Director, Unilever Asia: David Dahan
Chief Client Officer: Hephzibah Pathak
Account Management: Matthew Leem, Chitralekha Chetia, Nisha Bhatia, Sarah-Cate Agnew
Planning: Veruschka Menon, Sumegha Rao
Production House: Good Morning Films
Director: Bob (Shashanka Chaturvedi)
Executive Producer: Vikram Kalra
Producer: Robin D’Cruz

Dove Nourishing Secret series to restore, invigorate and make their skin glow like never before

YWwV268TPqrxQUV5 — Sat, 01 Dec 2018 06:33:49 +0000

Women in Japan, Central America and India, have their own, unique beauty secrets, based on ancient rituals of their ancestors. These beauty routines contain pure local ingredients and tons of wisdom from geishas, Mayans and Ayurvedic Skin #Skincare. So how can women in other parts of the world learn about these rituals and experience them in the most original way? Well, they can either go through a lot of trouble or they can simply enjoy the new Dove Nourishing Secret series to restore, invigorate and make their skin glow like never before.

To discover an invigorating beauty ritual from Central America…
Go to the airport
Take a flight to Paris
Take a second flight to Mexico City
Get on a bus to La Puebla
Find a Maya descendant and ask her to show you where avocados grow
Pick some of them up
Find Meadowfoam seed oil, green tea extract, lemongrass essential oil, tapioca powder, to make avocado butter
Go out in the fields again and pick some calendula flowers up
Follow the extraction process
Mix the extract with the avocado butter
To discover an invigorating beauty ritual from Central America…
Have a shower, you’ve been through a lot
Rub the mixture on your body
Or simply try Dove Nourishing Secrets with avocado oil and calendula extract.

Credits-
Advertising Agency: Ogilvy, Athens, Greece
Executive Creative Director: Panos Sambrakos
Creative Director: Dimitris Savvakos
Art Director: Christos Golfis
Associate Creative Director: Panagiotis Papamatthaiou
Illustrator: Christos Golfis
Account Director: Mirella Moisi, Nikolas Memos
Business Unit Director: Marianna Gkitsaki

Tags:
Print Ads, Creative Campaign, Ogilvy, Athens, Greece, Dove Nourishing Secret, Dove Print campaign, Dove Ads, Print Advertising, Health, Beauty, Skincare

Global Beauty Secrets – Nurture yourself with natural heirlooms

YWwV268TPqrxQUV5 — Mon, 15 Oct 2018 06:14:36 +0000

Global Beauty Secrets, an international beauty brand for women and WATConsult launched a latest digital video commercial highlighting the essence of the brand- Nurture yourself with these natural heirlooms.

The video speaks about how the brand curate’s beauty secrets from across the lands, inspired by ancient beauty rituals of women from different cultures. It speaks more of bringing science and beauty secrets together. The brand celebrates the wisdom of ancient women from around the globe portraying them as the benefactor for the long-lost beauty secrets.

Credits:
Brand: Global Beauty Secrets
Agency: WATConsult (Dentsu Aegis Network)
Conceptualized & Directed by: Yash Danak
Written by: Prachi, Mansi, Shara
First AD: Shara Ahmed
Editor: Divya Samantaray
End slate graphics: Madhukar
Client Servicing Team: Nitesh Sanda, Neha Singh and Aakash Chatterjee

This ad campaign is about:
Dentsu Aegis Network, WATConsult, Global Beauty Secrets, Beauty Campaign, Digital Campaign, Women, Health, Skincare, WATConsult, Digital Agency, Social Media Agency