When Alexa loses her voice, some influential contenders try to fill her place. Given the fact that the alternate voices were provided by the likes of Gordon Ramsey, Cardi B, Rebel Wilson, and Anthony Hopkins, calling the replacements noteworthy is an understatement. All the celebrities who lent their voices for the campaign put their galvanizing personalities on display in tandem with the ad’s main concept. However, the campaign uses humour to put forward the notion that the real Alexa voice reigns supreme in its realm.

Another interesting detail about Amazon Super Bowl commercial is the guest appearance of Jeff Bezos. What’s better than the face of the company tagging along for a witty campaign? We assume that “nothing” is the correct answer in this context, and we’d use the same word to describe what could have made the commercial better. Moreover, the campaign’s success speaks for itself!

Tags:
Amazon Super Bowl LII Commercial, Jeff Bezos, Super Bowl commercial, Super Bowl Ads, Amazon Alexa, Gordon Ramsey, Cardi B, Rebel Wilson, Anthony Hopkins, Virtual Assistant, AI, Artifical Intelligence, Technology, Innovation. Smart Device

The Problem

The incessant car honking on Indian roads is everything but music to our ears. Enough to knock out peace from our lives and send our frustration levels skyrocketing, honking is a problem that deserves immediate attention.
As Maruti Suzuki, someone who sends the maximum no. of cars on Indian roads, we feel it’s our responsibility to do something about the burgeoning problem.

The Idea – No PO PO

No Po Po is a device that counts and records the number of times you press
the horn. The lesser you honk, the more rewards you earn. So go ahead, honk less, spread peace and earn rewards!

To know more about No Po Po, visit www.nopopo.in

Download App

Credits:
Chief Creative Technologist: Gurbaksh Singh
Advertising Agency: Dentsu | Webchutney Innovation Lab
Offered by Maruti Suzuki