At the heart of this initiative lies the innovative “Brahma Phone,” a device conceived to liberate party enthusiasts from the burdensome presence of high-tech gadgets. Brazilian Carnival, a celebration synonymous with unbridled joy, often sees attendees fretting over the safety of their smartphones amidst the festivities. Brahma’s response to this conundrum is both ingenious and straightforward: provide a stripped-down mobile device equipped only with essential functionalities like calling, SMS, GPS, a transportation app, and an 8-megapixel camera.

The introduction of the Brahma Phone at Carnival received an overwhelmingly positive response, prompting the brand to extend its reach to other iconic events worldwide. Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, this initiative underscores Brahma’s commitment to solving real problems for consumers eager to embrace life’s celebratory moments without impediments.

Sergio Gordilho, Co-President and CCO of Africa Creative, emphasizes Brahma’s multifaceted approach, stating, “Brahma is more than a beer; it’s a brand that solves real problems for those eager to celebrate life fully.” The Brahma Phone epitomizes this philosophy, offering festival-goers the freedom to immerse themselves in the festivities without the distraction of modern technology.

Available exclusively to individuals over 21, the Brahma Phone represents a broader vision of fostering liberation across various public events. As Brahma prepares to share this innovation with audiences beyond Brazil and Carnival, it invites everyone to embrace the freedom it offers.

The partnership between Brahma and its agency exemplifies a shared enthusiasm for enhancing celebratory experiences through innovations that prioritize simplicity and letting go. With the Brahma Phone, the brand is not only revolutionizing festival culture but also redefining the essence of festivity itself.

About Africa Creative
Africa Creative is one of the largest and most awarded advertising agencies in Brazil and Latin America, responsible for successful campaigns for some of the country’s most prestigious brands. Africa was founded in 2002 and is part of Omnicom Group’s DDB Worldwide.

About Brahma
Brahma is a premium quality, refreshing and authentic beer that embodies the spirit of Brazil. Brewed with passion and expertise, it delivers a unique taste that captures the essence of Brazilian culture and tradition. Made from the finest ingredients, Brahma Beer offers a smooth and crisp flavor profile that is perfect for any occasion.

Credits:
Title: Brahma Phone
Agency: Africa Creative
Advertiser: Brahma

This campaign sis about:
Best Beer Ads, Creative Beers Campaigns, Creative Beer Ads, Ambev Ads, Beers Ads, Film

Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.

The Corruption Detector app uses Microsoft facial recognition technology, which gives it 98% accuracy. In order to create our database and make it simple for anyone to understand, they had to gather data across hundreds of courts all over Brazil. It took them months to analyze, select which accusations and investigations concerned corruption or public administration fraud, and organize the information into one simple list. Then, they translated the legal jargon into all those incomprehensible court records into language anyone would find easy to understand. The app was launched by one of Brazil’s most renowned comedians, who went to Brasília, and stood outside Congress, taking selfies with politicians and showing Brazilians how the app works. Since then, the number of downloads has never stopped growing.

Credits
Advertising Agency: Grey Brasil
Client: Reclame Aqui

Production Company:
Savoir Tecnologia / SÃO PAULO
Studio Penka / SÃO PAULO

This campaign is about:
Corruption Detector, Technology, App, Smartphone, Government, Product Innovation, Brazil, Politician, Facial recognition technology, Microsoft

The past couple of months have been a testing time for us as a community. We’re experiencing a global pandemic that has had implications on all our lives.

In April, during the onset of a global lockdown, they decided to embark on a project, along with our friends at Vice India, to document people’s lives in this period. What started as an experiment to gain an understanding of the change in individual lifestyles resulted in a story with one constant theme – one that encapsulated the change we’re going through globally as a community – an emotion that brings us together amidst feelings of uncertainty and fear of the unknown: Hope.

They wanted to bring together a diverse set of perspectives that tie together the idea of how we’re dealing with the current situation as a community, and more importantly, how we can look at this in a positive light, with hope for the future. This is United by Hope.

This documentary brings together accounts from 12 different individuals in this period. They’ve captured their thoughts and activities from the start of the pandemic to lifestyle changes during the pandemic and views on the way forward. All of this captured on OnePlus devices, including the OnePlus 8 Series 5G, by people like you and me.

Here’s a look at the cast. They’ve reached out to people from a diverse set of backgrounds, geographical locations and industries.

Abrar Amin – Motorcycle Test Engineer and Racer
Bhaichung Bhutia – Former Captain, Indian National Football Team
David Woolley – Community Moderator, OnePlus
Dinesh Karthik – Cricketer Team India, T20 World Cup Winner, IPL team captain
Dr. Harjit Singh Batti – SR, Medicine, Manipal Hospital
Dynamo – Professional Gamer
Hanumankind – Rapper
Kubbra Sait – Actor
Raghu Karnad – Journalist and Writer
Richa Chaddha – Actor
Shubham Dharmsaktu – Traveler and Content Creator
Supriya Joshi – Comedian

Documentary

This campaign is about:
COVID-19, Documentary, Film, Smartphone, humanity, Hope, United by Hope

Credits
Advertised brand: Huawei Nova
School: Miami Ad School, Mexico City, Mexico
Art Director: Alfredo Ardanza, Hanna Choi, Xavi Ocaña
Copywriter: Xavi Ocaña

Tags:
El Sol 2019, Mexico, Huawei, Miami Ad School, Huawei Nova, Digital Campaign, Film Festival, Mobile, Smartphone, Technology, Creativity, Student Work, Huawei Smartphone

Tags:
Google Maps Hack, Traffic, Simon Weckert, smartphone, Technology, Innovation, Google, Google Maps, Google Maps Hack, Simon Weckert, Digital

This was the second set of windows commissioned for KaDeWe. To do more than create innovative, eye-catching installations; we wanted to push the boundaries of what was possible within the windows and find new ways to let passersby interact with and affect what was inside. We looked at every window to translate the features of the phone so people understood how components like superior connectivity, enhanced intelligence and a powerful camera could improve their lives.

A challenging project from start to finish due to the short time frame, complexity and amount of work to be done all at once. A few windows used infrared sensors allowing people to engage with and trigger reactions inside of the windows themselves. Other highlights included fun interactive games, a multi-angle photo booth and a miniature infinity room.

The project was led by Creative Director Kate Lynham. Yet I was asked to fill her shoes for some weeks, having to conceptualise some of the windows and lead the development throughout.

Credits:
Agency: Cheil, Germany
Producer: Unit9

Tags:
Cheil, Samsung, Unit9, The Art of Innovation 2.0, Samsung Galaxy S10, Samsung S10 +, Outdoor, KaDeWe, Innovation, Technology, Smartphone

The reporters sent by Huawei were powered with P20 Pros and tasked with the responsibility of creating content about the FIFA World Cup. After that, the reporters handed out their creations free-of-cost to various independent media outlets. The only caveat to the transaction was that those who received the content were asked not to remove the Huawei watermark. The work of Huawei’s reporters was also provided to influencers and football enthusiasts around the globe. The campaign resulted in the creation of more than 30 live streams and 1500+ pictures and videos. The entire catalog of generated content was made public on an online hub.

We feel that Huawei’s campaign made judicious use of the attention encircling the 2018 World Cup. By providing value to others, the smartphone manufacturer enjoyed a heavy influx of some well-deserved marketing.

Tags:
FIFA, Football, Outdoor, Smartphone, Huawei P20, Huawei P20 Pro, Russia, The Unofficial Smartphone of Russia

While using our smartphones, we subconsciously bend our necks. What we don’t realise is a small thirty-degree tilt of the neck, leads to an excess weight of thirty pounds.

Idea: Apple Straighten Up
Using face recognition technology, iPhones detect the angle at which the neck is bent. If the angle exceeds five degrees, the phone would blur the image/text on the screen, leaving the user with no option but to straighten up. Thus, inculcating a habit to always keep the neck upright, even while using the phone.

Credits
Campaign: Text Neck | Straighten Up
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Yashashree Samant, Apaar Singhal
Copywriters: Yashashree Samant, Apaar Singhal, Mehak Marwah
Faculty: Siddhi Ranade, Ishan Mehta

Tags:
Miami Ad School, India, Electronics, Technology, Apple, Text Neck, Apple Straighten Up, Smartphone, Mobile, Facial recognition

Tags:
Chile, Electronics, Technology, Entel, McCann, China, Technology, Smartphone, Mobile, TELCO, Electronic Waste, Digital, The Almost New Campaign

Credits
Brand: Samsung
Campaign: Be more online at life
Advertising Agency: CHEIL TURKEY, İSTANBUL, Turkey
Art Director: Onur Ünal
Copywriter: Mert Bitmez
Creative Director: Cihan Kavaklıpınar

Tags:
Print, Turkey, Electronics, Technology, Samsung, Mobile, Smartphone, Cheil, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Social Issue Ads

CALM introduced the ‘Call For Help’ campaign which resembles a smartphone on billboards and digital display through out-of-home (OOH) marketing across the UK. The campaign is linked live to their Suicide Prevention Line, and whenever they receive a call, the ads are interrupted with a loud ringtone, which catches the people’s attention.
They want to show the people who might be scared to make a call, how regular these calls are made, and how immediately the calls are answered to help them.

In the video, they tell the people that they receive over 200 calls a day. In 2018 alone, they have prevented 675 suicides.

We think campaigns like these should be necessary, as they help to reduce suicides and spread awareness about such serious issues.

Credits
Advertising Agency: adam&eveDDB, UK
Chief Creative Officer: Richard Brim
Executive Creative Directors: Ant Nelson, Mike Sutherland
Creatives: Zoe Nash, Sali Horsey
Head of Integrated Production: Cave Ellson
Producers: Emilie Verlander, Budr Elnusairi
Planner: Will Grundy
CEO: Tammy Einav, Mat Goff
Business Director: Chris Jackson
Account Director: Adam Patel
Account Executive: Clive Olamiju
Project Manager: Bianca Dubois
Production Company: cain&abel
Executive Producer: Lauren O’Shea
Producer: Leanne Tarvin
Production Assistants: Dominique Toussaint, Georgina Haslam
Designer: Megan Young
Animator: Hashir Khan
Resource Manager: Nicola Shanks
Camera/Edit Assistant: Daniel Boulton
Designer: Hash Milan
Editor: Simon Pearson
Digital Production Company: Gutenberg
Head of Digital Delivery: Terry Pigott
Head of Tech: Yiannis Poulakas
Developer: Jack Christian
Media Agency: Ocean Outdoor
Director of Ocean Labs: Catherine Morgan
Creative Solutions: Xavier Keenan
Project Manager: Melanie Blood
PR Agency: W Communications
Founder & CEO: Warren Johnson
Associate Director: Grace Henwood
Account Director: Jamie Weeks
Senior Account Manager: Sarah Rice
Account Manager: Tim LeBreton
Senior Account Executive: James Porter

Tags:
Call for Help, Campaign Against Living Miserably, Outdoor, United Kingdom, Public Interest, NGO, CALM, DDB, adam&eveDDB, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

To be reunited with their friends, people simply need to open the app and scan the festival space with their camera lens. Provided all parties have installed the app, the icon for the chosen individual will appear on their screen, helpfully indicating their position within the crowd and their distance from the finder. Users can send out a signal to let their friends know where they are, in addition to requesting that their friends share their signal. If the user is inactive at the time, they will receive a notification, so they can access their friend’s location when they open the app next.

Intuitive touches of personalisation enhance this core functionality. Users can customise their personal signals (the 3D elements that hover over their location with AR to allow friends to locate them). For example, users can choose from a variety of fun options including a giant pointing hand, a slice of pizza, a gummy bear, and a bunch of balloons.

Together with SEAT, Wildbytes shaped the concept in collaboration with Google, building the app and software from the ground up. Laia Zanon, Director of Creative Production Wildbytes Barcelona comments: “SEAT is investing significantly in connecting with the music festival scene, as they are clear lifestyle generators. The goal was to create something awesome for festival-goers that was equally useful and cool. Augmented reality is a really hot topic today, but what people look for today is a cool implementation of AR that simultaneously has a purpose and solves a problem. This app tries to combine both elements: the cool factor of augmented reality, with a solution to a key problem that festival-goers face: how do you find your friends among thousands of people and have fun along the way?”

Commenting on the process of building the app, Laia says: “The main challenges we faced were around the UX of the application; the functionality of using augmented reality to locate friends in a physical space is still very new, so we had to figure out how to get people used to it. Technically, the challenge was to get the best possible geo-location, which is limited by today’s GPS accuracy, by combining the smartphone sensors, GPS information and spatial calculations through computer vision. Finally, of course, we also worked on achieving the cool factor in terms of the ‘digital signals’ and icons users can choose to represent themselves.”

Susanne Franz, Global Marketing Director Marketing Communication SEAT comments: “SEAT has a really tight relationship with the world of the music festivals. With this app, we’re pushing the limits in terms of what’s possible with technologies as cool as geo-location and augmented reality to make the music festival experience even more awesome than it already is. The partnership between SEAT, Google, and Wildbytes has been key to making such an amazing app a reality.”

The SEAT Lost&Sound app is available in Europe on Apple and Android.

Download from Google Play store
Download from App Store

Tags:
Technology, Tech, SEAT, Latest Tech News, Best Innovative Campaigns, Innovative Technology ideas, Best Technology Campaigns, Marketing Communication, Geo-location, Mobile App, Smartphone, GPS, Barcelona, LostAndSound, SEAT Lost&Sound

Credits
Brand: Kieser Training
Campaign: Read Upright
Advertising Agency: Heimat Zurich, Zurich, Switzerland
Creative Directors: Simon Rehsche, Nico Ammann, Leander Schmalfuss
Art Director: Benjamin Hofmann
Digital Director: Lukas von Wartburg

Tags:
Digital, Switzerland, Recreation, Leisure, Kieser Training, Heimat, smartphone, Kieser Training Read Upright, Best Digital Campaigns, Best Online marketing strategies

How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium.
Meet @eva.stories – a first-person account of Nazi persecution.

Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose.

Imagine what would have happened if the Jewish kids who lived during the Holocaust had had a smartphone, social networks and could have documented what was going on? That was the starting point for ‘Eva’s Stories’ – a unique new Instagram series which will for this year’s Holocaust Remembrance Day, over a period of 24 hours, issue a new story every 30 minutes documenting the life of Eva Haiman, a 13-year-old girl from Hungary who perished in Auschwitz, and left her diary behind.

When the Nazis invaded Hungary in 1944, Eva Heiman was a 13-year-old girl living in the town of Nagyvarad. She began to write a diary on her birthday, February 13th, 1944 and stopped on May 30th, 1944 – just three months later and three days before she was deported by train to Auschwitz, where she perished.

75 years later, her story has been adapted into a special film project produced and created by hi-tech entrepreneur Matti Kohavi and his daughter Maya, who invested millions of dollars in the project. To do that, they adapted Eva’s personal diary into a screenplay and together with a team of 400 production people, actors and extras, they reconstructed Eva’s life and filmed it in Lviv Ukraine.

“We took the diary and actually translated it into a full 70-minute film,” Mati Kochavi explains. “It is one of the biggest projects that Instagram has ever done.” We asked ourselves what would happen if Eva, instead of a pen and paper for writing a diary, had a smartphone and Instagram. That’s when we decided to shoot the entire film with a smartphone or a camera that simulates the smartphone, with the girl always holding the camera, and the entire film being shot from her perspective”. Kochavi adds that “the idea was to build the environment in which Eva lived and supposedly photographed what she was sending to her friends.”

Eva’s story will be recounted on the special Instagram page set up in her memory for Holocaust Memorial Day. During 24 hours, her life will be brought to life through still images, text passages and stories that will let the audience bear witness to events that took place during the last months of her life – from getting to know her family and friends, through to the Nazi invasion of her city, the uprooting from the house, move to the ghetto, violence and torture she survived, right up to her boarding the train to Auschwitz.

When asked Maya Kochavi said: “The stories will turn Eva from a nameless face into a colorful, lifelike and relevant figure that tells about of her life and what’s happening in it in much the same way millions of people around the world today document their everyday lives”.

Working with Leo Burnett Israel to get the word out, the campaign launched with billboards and a teaser trailer video “What if a girl during the Holocaust had Instagram?” and influencer activation strategy. Within hours it sparked a nationwide conversation and @eva.stories Instagram page became the first commercial Instagram page in Israel to organically gather over 120.000 followers in a week. While over 1,000 influencers and Israeli celebrities have already posted about Eva’s Stories, the real win so far is to see the number of youngsters who have signed up to the page and are for the first time discussing Holocaust Day ahead of time.

So when does the page kick-off for real? On May 1st. Posts will appear every 30 minutes until 10:00 AM on May 2nd the time at which the siren will sound and people all over Israel will stand still for a one minute of silent remembrance. Time at which we will also air Eva’s last story – right before she was shipped off to Auschwitz, never to return.

Credits
Screenplay: Maya Kochavi & Mati Kochavi
Direction: Mati Kochavi & Mayv Kochavi
Executive producers: Mati Kochavi & Yona Wiesental
Production company: Pov Productions, Color film
Producers: Neta Karni & Hadar Albaranes&Liat Lehavi
Dop: Lael UtnikLine
Producer & 1st AD: Shabtai Itzhak Eden
Editor: Arik Lahav Leibovich
Research: Dr. Liran Gordon
Client: K’s Galleries

Agency credits:
Agency: Leo Burnett Israel
CEO: Adam Polachek
VP Creative: Ami Alush
Chief Client Director: Idit Zukerman
Creative Team: Oren Ben Naim, Meital Miller
Account Supervisor: Orian Liber
Account Manager: Reut Frid
Studio Manager: Sagi Valenstain
Media: Publicis Media
Marcom: Eva Hasson

PR Company: Debby Group communications

Influencer outreach: C – the branded CONTENT agency
CEO: Erez Bergbaum
Head of Influencers Marketing: Adi Tusia Cohen

In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

The campaign’s first edition was driven and symbolized by the oath of putting a condom over the phone. It became a social movement that was supported by millions of Indians and became a topic of national debate. This year’s campaign execution caught fire right from the get-go. A blurred MMS of a couple making out was circulated among the masses with the communication, “this could have been you”, to reaffirm the possibilities of data retrieval and leakage. The audience was immediately awakened and understood the message with the video’s engagement crossing the 13M mark.

Furthermore, the teaser established the premise for this year’s oath, which saw an even bigger response. Several users chose to take the oath to #ShutThePhoneUp by covering their face with their hand that read “this could’ve been me”.

In addition to the oath, the brand with its initiative facilitated the victims of voyeurism with a voice. They came forth and shared their experiences to warn couples from using their phones, while they are together.

In addition to spreading awareness, the goal of the campaign was to offer a solution to people who have already used their phone for clicking images and recording videos. Manforce Condoms curated a page with all the information essential to #ResetItRight on their official website. Cashify, an online e-commerce platform supported the campaign. They directed their ground-force to confirm with the sellers that the phone is completely formatted and encrypted before they collected it. It was all done to ensure that no data remains on the phone, to avoid further consequences of the data falling into the wrong hands.

Don’t put your life at risk

To learn how to wipe your device completely, visit:http://bit.ly/shutthephoneup

“People need to realize that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,” said Shradha Agarwal, COO & Co-Founder, Grapes Digital.

Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma, said, “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that, we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

Manforce Condoms has once again been successful in highlighting the real issues and making people aware and more responsible for their campaign, #ShutThePhoneUp.