Wendy Leung, Marketing Director of Pizza Hut Hong Kong, explains: “The Pizza Hut Foosball box was a great opportunity to remind football fans that pizza goes best with their football. We always want to go above and beyond when catering to our audience and given how exhausted the community has been this year, offering fun beyond just food, and bringing an experience like this to life, right in your pizza box, is the perfect way to make people smile.”
There are currently five boxes up for grabs from now until October 20. Those interested will need to join Pizza Hut Hong Kong’s 12th Player Club for more details.

As depicted by GUT Buenos Aires, the agency that drafted the campaign, Under Armour gave soccer fans a free soccer broadcast after a hiatus of 2 years. To make this happen, the brand sponsored the jerseys of two top soccer teams. When both the teams clashed on the ground, soccer fans watched the broadcast for free. Incidentally, the grand reveal of the jerseys was also staged at the same time.

All in all, the event amassed 44 million viewers and +34 million impressions. By giving soccer fans what they wanted the most, Under Armour bathed in an ocean of effective marketing. We commend the brand’s out-of-the-box thinking and stand in awe of the whole campaign.

Credits
Agency: Gut, Buenos Aires, Argentina
Campaign: Love at first watch
Advertiser: Under Armour

Tags:
Sport, Digital Marketing, Football, Soccer, Argentina

Awards Won:
– Gold winner in AMAPRO 2018
– Shortlist in mobile CÍRCULO CREATIVO 2019
– Shortlist in digital, social and technological CÍRCULO CREATIVO 2019

Credits
Brand: BBVA Bancomer
School: Miami Ad School, Mexico City, Mexico
Campaign: League of Fanatics
Art Director: Catarina Barcala Art Director: Xavi Ocaña
Art Director: Hanna Choi

Tags:
Soccer Ads, Digital Campaign, Social Media Campaign, Digital, Finance

How can Mastercard, a tech company,
 get these children closer to their idols
 and to this unique moment
 of accompanying them on the field? On the Copa America’s opening game, we will give these children a chance
 to enter on field with their teams. With telepresence robots, they will enter side by side with their idols. The idea is that they interact with the players,
 talk to them, laugh with them.
 And, in the end, that they sing
 the national anthem with them.

Fulfilling a dream for young patients, Mastercard created telepresence robots that allow hospitalised children to join Brazil’s national team on the pitch as a match mascot. The robots are remotely controlled and feature a display and camera, letting children interact with the players and stadium.

Credits
Creative Agency: WMcCann
Chief Creative Officer: Hugo Rodrigues and André Marques
Creative Director: Alexandre Prado
Creatives: Francisco Oliveira and Felipe Lermen
Planner: Acauã Bonifácio, Fernando Birche, Marielen Colombo, Tainã Castilho, Isabella Labate e Bruna Coelho
COO: Kevin Zung
Planning VP: Luciana Padovani
Account: Andrea Barreto and Elis Pedroso
VP, Media: André França
Social Media: Gustavo Ricci and William Loiola
Production: Tato Bono (VP)
Integrated Producer: Cayan Lobo and Fabiana Diniz
Creative Technologist: Victor Hugo Odo
Technology Production: MediaMonks
Client Approval: Sarah Buchwitz, Alan Crean, Leandro Simões and Manoela Mauro
PR: Kerena Neves and Bruna Ramos
Projects: Marina Hirle and Camila Prazeres
Graphic Production: Nereu Marinho
Film Producer: Mistura Fina
Sound Producer: Comando S
Media: Patrícia Calheiros, Caio Cezar, Mariana Navarro and Antonio Amendola
BI: Anny Atti and Felipe Borges
Finishing Coordinator: Maurício Martim
Mixing and Finishing: Time Comando S

Tags:
Soccer, Cancer, Brazilian Soccer Team, WMcCann, Technology, Innovation, Impossible Mascots, Mastercard

According to a report by the Colombian newspaper El Tiempo, 1,046,708 Venezuelans have entered Colombia since 2014. This is due to the social and humanitarian crisis that has been going on for some years in Venezuela and, of course, to its geographical proximity to Colombia. The Colombian National Government, local governments, and several NGOs have made great efforts to mitigate the negative consequences that this situation can bring both for Venezuelans who arrive and for the country that receives them, everything possible has been done to give them a decent treatment and an adequate process of inclusion into Colombian society. Even so, many of the people who have had to leave everything behind still face problems and do not even find a space for entertainment that distracts them from the tragedy they are experiencing.

For a couple of months now the club Independiente Santa Fe and MullenLowe SSP3 agency have been working on different communication projects. The agency and the team wanted to do their part, knowing the reality that is being lived in the national territory with the migrations from the neighboring country, and the situation of the thousands of Venezuelans who have been forced to move to Colombia.

“We realized that Venezuelans are already being helped on many fronts with basic issues such as food, shelter and civic identity” comments Carlos Andrés Rodríguez, CCO of the agency. “However, until today few had thought about things a little less momentous but at the same time very important for any human being, such as the need to entertain, distract from the daily rush or have fun … like when you are a fan of a soccer club” he added.

Because of this, the agency came up with an opportunity to help Venezuelans mitigate the pain of having been forced to leave their country. To make at least a few minutes of their lives a little happier, the idea was to propose to Santa Fe to open their stands, so that Venezuelans too could live the passion that it feels to be a fan of one of the teams in the capital city. “We found a very strong insight, and is that every time you get to live in a new country or city, you choose the colors of the local team to feel like a part of that new place ” said Juan Pablo García, COO of MullenLowe.

The project called the immediate attention of the Club, which from the first day put all its efforts into making it a reality and execute it in the best possible way. “#FansWithoutBorders is an institutional campaign that seeks to turn Santa Fe into an agent of social change. That is why, together with the Mayor’s Office of Bogotá, we opened the doors of our house to the thousands of Venezuelans who had to leave their country due to the difficult situation and who are now residents in Bogotá” reads a report published by the Club in its Web page.

In addition, as the main spokesperson for the campaign, the Venezuelan player Luis Manuel Seijas, who has been part of the club’s soccer team for several years, joined the project. He, being a Venezuelan, welcomed with enthusiasm the campaign not only because is about football, but also because of what it represents to him being able to support all his fellow citizens. “11 years ago Santa Fe opened its doors to me and today it wants to open them to all Venezuelans who have left our country and now live in Bogotá”, said the player.

For its execution, the project has the support of the Mayor’s office of Bogota, who also committed to making it a reality and put all the necessary tools to reach Venezuelans through the Integral Centers of Attention to the Migrant CIAM, where 3,500 tickets will be distributed for the game that Santa Fe played on Sunday February 24 against the Junior of Barranquilla at the Nemesio Camacho El Campín Stadium, in the city of Bogotá. “To claim them for free, Venezuelans only need to prove their nationality through their passport, the pep (permanent permit) or their identity card”, said Gladys San Miguel, manager of the Migrant Assistance Program of the mayor’s office. For the call, the agency used a video that has been spread through social and mass media, as well as posters and pop material that have been placed in the CIAM points. In addition, in the previous match, the Independiente Santa Fe team went out to the field in front of all the spectators, with a flag that read: VENEZUELAN FRIEND, SANTA FE OPENS THE DOORS OF THE LIONS HOUSE”. #FansWithoutBorders

Credits:
Agency: MullenLowe SSP3
Chief Creative Officer: Carlos Andrés Rodríguez
Chief Innovation Officer: Camilo Plazas
Chief Operating Officer: Juan Pablo García
Account Executive: Tania Guevara
Creative Directors: Juan Pablo Maldonado / Jorge Eliecer Pinto
Art Directors: Roger González / Felipe Valencia / Javier Cáceres / Camilo Jiménez
Editors: Jonathan Bolívar / Alejandro Cañón
Sound Editors: Camilo Medina
Producers: Diego Aguilera / Wilfredo Duque
Client: Club Independiente Santa Fe
President: Juan Andrés Carreño
Marketing Directors: Santiago Cárdenas / Santiago Silva / Maria Alejandra Rojas
Special Support: Alcaldía Mayor de Bogotá / Programme of the Immigrant Attention
PAM Manager: Gladys San Miguel

Article Source

Tags:
Fans Without Borders Campaign, MullenLowe, Independiente Santa Fe, Colombian football team, Football, Soccer, Digital Campaigns, Colombian National Government, NGO, Football campaigns, Soccer campaign

UNICEF, through their ‘What Excites Us Unite’s Us campaign also invites the world to team up with the refugee kids and migrant kids as they express their love for football by accepting the #LongestGoal challenge. What’s more? Your GOAL has a chance of being broadcast during World Cup, LIVE on billboards that will stream across the world!

UNICEF wants to break barriers to love through football, a game that brings people irrespective of their individualistic attributes or privilege together as fans, players, prodigies, or fanatics. UNICEF brings the celebrations on the ground to your screen where you can cheer and support the same seven flag colours. All you need to do is, shout goooooaaaaallll with #LongestGoal. The longer you shout, the longer your Snapchat lens and its amazing 7-colour animations will last. The more effort you put into it, the louder is the effect of the soundtrack and animations. When you’re out of breath just share your #LongestGoal with your friends and keep playing!

Credits:
Campaign: What Excites Us, Unites Us | #LongestGoal
Agency: 180LA
Client: UNICEF
Director of Communications: Paloma Escudero
Uprooted Campaign Lead: Marta Arias
Digital Communications Specialist: Hugh Reilly
Digital Communication Officer: Nicholas Ledner
Senior Producer: Priyanka Pruthi
Web Editor, Digital Strategy: Leah Selim
Social Media Content Lead: Kavervir Sidhu
Internal Communications Lead, Digital: Codi Trigger
Ambassadors Manager, UNICEF Spain: Silvia Murias Sanchez

Agency: 180LA
Chief Creative Officer, CEO: Al Moseley
Creative Directors: Brian Farkas, Tylynne McCauley
Head of Production, Executive Producer: David Emery
Strategist/ Producer: Cecelia Girr
Digital Producer: Eric Shumny
Account Manager: Cecelia Girr
Account Manager: Marissa Mackel
Director of Business Affairs: Loretta Zolliecoffer
Copywriter: Marisa Milisic
Art Director: Sarah Romanoff
Jr. Art Director: Yugendu Vyas
Jr. Copywriter: Caleb Couturie
Content/ Editor: Johan Hesselgren

Production Co.: Caviar Madrid
Director: Carlos Luque
DP: Jorge Roig
Executive Producer: Alfonso Cazalilla
Producer: Federico Tonizzo
Shoot Location: Hortaleza, Madrid
Shoot Date: May 15-16th, 2018

Editorial Company: Pixel Power
Editor: Pablo Piriz
Head of Production: Rob McCool
Completion/Special Effects
Colorist: Moving Picture Company
Executive Producer: Meghan Lang
Producer: Rebecca Boorsma
Colorist: Dimitri Rajapakse

Recording Studio: Beacon Street Studios
Mixer: Amber Tisue
Mix Producer: Kate Vadnais

Digital Activation Company: MediaMonks
Managing Director: Jason Prohaska
Executive Integrated Producer: Simon Joseph

This article is about:
Digital, Netherlands, Public Interest, NGO, Unicef, CLIO 2018, Snapchat, MediaMonks, Beacon Street Studios, Pixel Power, Caviar Madrid, UNICEF, #TheLongestGoal, 180LA, Soccer, Football, Snapchat Lens, World Refugee Day, FIFA World Cup, United States, Migrant children, multilingual campaign, Sergio Ramos, Second World War, Spanish national football team, #WorldCup, Refugee players, The Longest Goal