social campaign – Campaigns of the World

We Play Real | Nike inspiring film to celebrate Black Women in sports

COTW — Sun, 21 Nov 2021 06:54:28 +0000

Help level the playing field for Black Women. We Play Real by Nike

Black Women are rarely recognized for the hard work they put in. It’s not just magic; they are the real thing.

Nike inspires and enables consumers to join them in action through a new film, ‘We Play Real’; a social campaign elevating Black women’s voices; and a pitch campaign with community partner Black Girl Ventures. Key athletes in the film include Serena Williams, Naomi Osaka, Sydney Leroux, and many more.

Throughout 2021, Nike will continue to deliver inspiring, empowering, and motivating stories, content, and experiences that demonstrate how the power of sport can help move the world forward.

Credits
Client: Nike
Campaign: We Play Real
Agency: Wieden+Kennedy
Formats: Trueview Ads.| Digital Film
Tags: Craft, Diversity, Film, Impactful, Storytelling, #WePlayReal
Countries: USA

Blackboard Community: Black lives don’t matter

COTW — Mon, 07 Dec 2020 13:39:19 +0000

When George Floyd’s life was taken in early 2020, the brutal act reignited anger that’s been bubbling for years. Black lives have been at risk in the US long after slavery got banned. But this issue extends beyond police brutality. Racism exists in the corporate world, more so in advertising. It’s in the form of exclusion. The lack of diversity in ad agencies results in the misrepresentation of the Black community in media and ads. The most recent example is an ad in SA for a hair product. The ad showed black hair with the headline “Frizzy & Dull hair”. And next to it, blonde hair with the headline: “Normal hair”. The Blackboard ad is a response to it. And a reminder of why the #BlackLivesMatter movement exists.

Credits
Client: blackboardcommunity.co.za
Agency: King James

This campaign is about:
Print Campaign, Social Campaign, inequality, Black lives don’t matter

Art of Quarantine – Stop the spread of the coronavirus

COTW — Mon, 17 Aug 2020 06:10:17 +0000

Art of Quarantine – During the current coronavirus pandemic, many people still ignore the basic rules of quarantine and personal security.

We can say that the ability to preserve the quarantine – is a kind of art. This is how agency came up with idea of “Art of Quarantine” campaign, launched in association with Ministry of Culture and Informational Security of Ukraine.
Classic art pieces get a new look and teach how to stop the spread of COVID-19 and stay safe.

As a part of global campaign #FlattenTheCurve, Agency aims to stop the spread of the disease and share this message to the maximum number of people all over the world.

#ArtOfQuarantine #FlattenTheCurve COVID-19

Jacques-Louis David, Napoleon Crossing The Alps

Leonardo Da Vinci, Last Supper

Rene Magritte, The Son Of A Man

Leonardo Da Vinci, Lady With An Ermine

Michelangelo, The Creation Of Adam

Frederick Leighton, Orpheus And Euridyke

Benjamin West, Mrs. Wordell as Hebe

Giovani Battista Salvi, Praying Madonna

Raphael, Portrait Of A Young Man

Source:
https://www.behance.net/loomalab
https://www.behance.net/pisezzz
https://www.behance.net/gallery/94979575/Art-of-Quarantine

Tags:
Art Posters, Illustration, Famous Paintings, COVID-19, Graphic Designer, social campaign, Print Advertising, Print Ad, Looma agency, Flatten The Curve

Ad Council ‘Out There For Us’ A gratitude-driven shout-out to essential workers

COTW — Thu, 07 May 2020 07:00:43 +0000

With most of the world under lockdown, the streets have been quieter than ever. However, quiet does not equate to empty. Despite the threat of a global pandemic, essential workers are still out there. They’re putting their lives on the line to ensure that the world keeps running smoothly. To thank such workers, a campaign by Ad Council has come to the surface. Titled ‘#OutThereForUs’, the campaign aims to express gratitude for essential workers everywhere.

R/GA, the creative agency behind the campaign, brought it to life as a pro bono project. It spans various mediums including out-of-home digital advertising space and video. Furthermore, the campaign has gained the support of several big names. To name a few, we’ve got New York Times, Ally Financial, Vistar, Clear Channel, and more.

All in all, #OutThereForUs is a well-intentioned social campaign that hits home. We wholeheartedly support this initiative.

Tags:
Ad Council, Film, United States, Public Interest, COVID-19, Coronavirus, Pandemic, Digital Film, Out There For Us, Alicia Keys, Stay Home, Stay Safe, COVID-19 Ads

The Big Issue with Fox & Hare – #TheBigMissYou

COTW — Sat, 25 Apr 2020 09:32:25 +0000

The Big Issue With Fox & Hare #TheBigMissYou

The first-of-its-kind campaign aims to support the homeless people in the UK who are not able to sell newspapers due to the government-imposed lockdown. To invoke sentiments among the audience, the campaign involves a series of elements such as a short film and the real-life stories of the vendors. It highlights the grave challenges faced by The Big Issue vendors and how even a small help will bring about a big difference. The campaign appeals to the people to help these vendors via subscribing to the publication. This donation-cum-subscription will direct 50% of the money per user towards helping the vendors.

The Big Issue is a social enterprise, launched 29 years ago by John Bird and Gordon Roddick in response to the growing number of rough sleepers on the streets of London. The two believed that the key to solving the problem of homelessness lay in helping people to help themselves, through vendors purchasing the magazine with their own money and selling them on to the public, at their own profit or loss.

As a result of the Coronavirus crisis, for the first time since launch, we had to take the difficult decision not to sell a magazine on the streets, and ask our vendors to stop selling for their own health and safety. We are acutely aware of the impact that this loss of earnings will have on vendors and our organisation as a whole. We have moved quickly to adapt our business model in new and innovative ways, to offer a level of support to our vendors through this crisis. We have done this through an appeal to support the organisation: selling subscriptions, digital copies or generous financial contributions. Of the money raised through the appeal, 50% of net proceeds will go to supporting vendors and 50% will go to the Big Issue to ensure we continue to be here for those that need us now and in the future.

Credits:
Campaign: #TheBigMissYou
Agency: Fox & Hare
Client: The Big Issue

Tags:
Health, COVID-19, Coronavirus, Social Campaign, The Big Issue, The Big Miss You, Awareness, Public Interest, Donation

Adidas football campaign: 100% Unfair – Adidas reboots its most famous football franchise

COTW — Mon, 24 Feb 2020 16:20:12 +0000

To mark the launch of Predator Mutator, Adidas has created a campaign to celebrate the ‘unfair advantage’ that the new Predator 20 Mutator will give players with its new DEMONSKIN innovation, an all-new technology, developed to enhance grip on the ball and maximise control. The film features appearances from a host of Predator players –including Paul Pogba, Marc-André ter Stegen, Dele Alli, Becky Sauerbrunn and even David Beckham.

Since its inception, the design of Predator has been informed by nature’s most dangerous creatures – symbolic of the powerful and dynamic tendencies that the boot instils in the wearer to give them an advantage over opponents. Taking cues from the extremes of nature, Predator 20 Mutator sees the boot’s iconic shape re-imagined further, with a striking silhouette centring on a high collar and low-cut front creating a sharp and streamlined design mutation.

The new ‘100% Unfair’ campaign is a powerful homage to the original Predator boot and its players. The legacy continues with a new generation of players making their mark: the all-new Predator 20 Mutator will be worn by Paul Pogba, Becky Sauerbrunn, Marc-André ter Stegen and Tessa Wullaert.

Amsterdam’s TBWA\NEBOKO created the ‘100% Unfair’ campaign, which is a global, 360 marketing push, including a hero film, social campaign, eye-catching print and out-of-home executions, and an epic product film which captured the unfair nature of the Predator boots.

Credits
Client: Adidas Football
Agency: TBWA\NEBOKO
Director: Daniel Warwick, Biscuit Filmworks

Tags:
Adidas predator mutator, Adidas Football, TBWA\NEBOKO, 100% Unfair, Social Campaign, David Beckham, Adidas football campaign

Catalyst’s #BiasCorrect wants to put an end to bias against women

COTW — Wed, 20 Mar 2019 16:29:25 +0000

Catalyst Inc. is a global non-profit organization that works with some of the world’s elite and most influential CEOs and foremost companies to aid the transformation of workplaces to places that work for women. Their mission is to “accelerate progress for women through workplace inclusion.” And what better way to carry their noble mission ahead than by launching a Catalyst #BiasCorrect plug-in on International Women’s Day that corrects unconscious bias in workplaces.

Catalyst partnered with Burns Group agency to design a Slack plug-in that assists in weeding out unconscious bias words that take up everyday conversations intentionally or unintentionally. More often than not, the tendency to use words like pushy, bitchy, and aggressive while describing a woman has become a habit. What’s more alarming is that the users of such words don’t even know that they have this habit and how it is detrimental to the equality and gender-neutral ethics in workplaces. #BiasCorrect plug-in points out to the user when he types such negative bias words and recommends him or her more professional, positive, and gender-neutral words like ‘passionate’ instead of emotional and ‘assertive’ instead of aggressive.

We believe that this app will certainly do the needful to allay inequality in workplaces by helping people to choose sensible words. After all, words are strongly influential.

You will see powerful faces supporting this campaign like Hillary Clinton, Mita Mallick of Unilever who is the Head of Diversity there, and Tawana Murphy Bennett who is Facebook’s Global Lead.

Credits
Client – Catalyst
Campaign: Catalyst #BiasCorrect
Website: https://www.catalyst.org/biascorrect/
Iris Henries SVP, Global Brand and Strategic Communications
Serena Fong VP, Strategic
Agency – Burns Group
Joanne McKinney CEO
Sam Arcade Executive Creative Director
Nicole Lucey Executive Creative Director
Whitley Edwards Associate Creative Director
Meghan Dailey Senior Art Director
Pauline Nidea Designer
Natalie Glaser Group Account Director
Alanda Fellows Director of Integrated Production
Maria Hummel Integrated Producer
Tori MacMahon Associate Producer
Jerry Mulcahy Production Designer
Ward Whipple Proofreading
Michelle Morrie Editor/Motion Designer
Website – Wyng, Inc
Emily Duke Agency Account Director
Kaleigh Sullivan Solutions Architect
Kelly Devine Lead Front-End Developer
René Samson Director of Engineering
Photography – Versatile Studios
Celeste Sloman Photographer
Emily Leonardo Agent/Executive Producer
Amy Frances Fraher Producer
Bianca Harlacher Associate Producer
Lee Wall 1st Assistant
April Blum 2nd Assistant
Katie Hawthorne Digi Tech
Yumi Kaizuka Groomer
Naoko Iwata Assistant Groomer
Monica Nguyen Assistant Groomer
Kit Pilosof Stylist
Plug-in Development – Eskalera
Vivek Vaidya Co-Founder Eskalera
Debra Kadner Co-Founder and Head of Product

Tags:
Catalyst, Bias Correct, #BiasCorrect, Hillary Clinton, Sheryl Sandberg, Sallie Krawcheck, social campaign, OOH Campaign, digital campaign, unbiased words, International Women’s Day, IWD 2019, Women’s day campaign, gender equality, gender equality in the workplace, Burns Group, United States, Women’s Day Ads, Catalyst #BiasCorrect

PASSOP: #IAmMuslim, An Initiative To Address Islamophobia

COTW — Mon, 27 Jun 2016 05:01:58 +0000

Portraits of Muslim women wearing a traditional hijab made from the flag of their native country. We used these images in a poster, print and social media campaign that helped to reframe the global conversation.
#IAmMuslim

Ms Tendai Bhiza at PASSOP:
“Juxtaposing these two symbols creates such a strong impact and challenges the assumptions people have about Muslim identity”

Ryan McManus, Executive Creative Director at NATIVE VML:
“We are fully aware that certain quarters may find these images controversial, but the point of this movement is to challenge the prejudices people may have, and change the way we think about a culture that has been unjustly defined by the actions of a select few”

Credits
Advertising Agency: Native VML, Cape Town, South Africa
Executive Creative Director:Ryan Mcmanus
Creative Director:Adam Whitehouse
Photographer:Justin Polkey
Producer:Chantel Green
Stylist:Crystal Birch
Art Director:Ernst Lass
Global Chief Creative Officer:Debbi Vandeven
Chief Creative Officer:Jason Xenopoulos
The Institute Editor:Duvan Durand
Group Account Director:Elizabeth Graham
Project Manager:Lara Matthews
Motion Graphics: Frank van der Elst
Camera Man: Warrick Mcleod

Manboobs4boobs: A campaign to raise awareness for early detection of breast cancer that defies censorship in Social Media

COTW — Thu, 21 Apr 2016 07:19:13 +0000

David executive creative directors Joaquin Cubria and Ignacio Ferioli said: “It’s hard to get women over 25 to examine their breasts regularly to prevent breast cancer. But it isn’t hard to make them check their phones every five minutes. So that’s how we decided to get to them.”

“Breasts aren’t very welcome. They’re censored,” the creatives said. “Even when teaching how to perform a BSE for the early detection of breast cancer. That’s where ‘manboobs4boobs’ comes in. A health-related campaign that requires men to partake in order to succeed.”

Share the video or make your own #ManBoobs4Boobs

Source: Adweek

Credits
Client: MACMA
Agency: David Buenos Aires
Executive Creative Directors: Joaquin Cubria / Ignacio Ferioli
Copywriter: Juan Peña
Art Director: Ricardo Casal
General Accounts’ Director: Emanuel Abeijon
Account Director: Lucila Castellani
Account Executive: Brenda Ranieri
Head of production: Brenda Morrison Fell
Agency’s Producer: Felipe Calvino
Production House: LANDIA
Executive Producer: Adrian D’Amario
Producer: Thomas Amoedo
Director of Photography: Nicolas Hardy
Sound Mix: PORTA Estudio
Music: Cluster
Editor: Ana Svarz
Clients: Irene Marcet / Isabel Geraige

Robin Wood- Destroying nature is destroying life.

COTW — Sun, 20 Mar 2016 13:40:25 +0000

“Destroying nature is destroying life” – This time Illusion were on assignment to help Robin Wood, the environmental activists, by creating three powerful full CG visuals to raise public awareness of the ongoing destruction of animals’ natural habitats. They are proud to have been part of this social campaign, illustrating Grabarz & Partner’s poignant creative concept.

Credits
Client: Robin Wood
Advertising Agency: Grabarz & Partner, Germany
Creative Director: Florian Kitzing
Art Director: Manuel Wolff
Copywriter: Katharina Kowalski
Illustrator / Photographer: Illusion
Published: February 2016