social innovation

Lucky Yatra, Indian Railways, Campaigns of the world
Lucky Yatra: How Indian Railways Turned Train Tickets into Lottery Tickets to Curb Fare Evasion

Lucky Yatra, a groundbreaking campaign by FCB India for Indian Railways, turns every train ticket…

Drinkable Ad Coke Zero 1
Drinkable Advertising Campaign by Coke Zero

Coca Cola and Ogilvy & Mather created entire advertising campaign called “You Don’t Know Zero…